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The Momentum GroupTranslated and presented by
2016WeChat Data Report
Connecting every group
Overview01
daily logged-in users on average in September
Year-on-year growth
768 Million 35%
Daily logged-in users
50% of users use WeChat for at least 90 minutes a day
90 Minutes
Time spent on WeChat
of all monthly active users of all messages on WeChat
constitute 65% and send 80%
Typical users
*Typical users: From the two indices above, typical users primarily comprise of users born in the 1980s and 1990s
of the monthly active users are Youth
of the monthly active users are Seniors
14% 1%
Other users
*Youth: age 17-21 *Seniors: Age 55 or older
Messages02
higher when compared with last year
67%
Total number of messages sent daily is
Youth
81 messages
Average number of messages a user sends on WeChat each day
Typical Users
74 messagesSenior Users
44 messages
Youth
13%
What percentage of these are audio messages?
Typical Users
16%Senior Users
22%
Audio & Video Calls03
successful calls daily higher when compared with last year
100 Million 180%
WeChat calls placed
of the 100M daily calls
70%
Typical users account for
Youth
8 calls
Average number of calls placed in a month by a WeChat user
Typical users
8 callsSenior users
9 callsYouth
65 Min
Total time spent on audio & video callsin a month by the average WeChat user
Typical users
65 MinSenior users
82 Min
Moments04
Youth
73%
Percentage of original content created & shared on Moments in relation to all content shared
Typical users
65%
Senior users
32%
Users born in 2000s
Most favorite songs
Users born in 1990s Users born in 1980s
Users born in 1970s Users born in 1960s
Travel05
USA
Top 5 foreign destinations during holidays
Users from Tier 1 cities in China
Popular destinations during holidays
Users from Tier 2 cities in China
Users from Tier 3 cities in China
Youth
6300 Steps
WeRun Average Daily Step Count
Typical Users
5900 StepsSenior Users
6700 Steps
Taiwan, China
Japan
South Korea
Thailand
90% 40%
USA Asia
90% of all tourists traveling from China to USA come from Tier 1 cities
40% of all tourists traveling from China to other Asian countries come from Tier 2 cities
Red Packet06
Chinese New Year
Number of red packets sent via WeChat
Valentine’s Day
Women’s Day
May 20
Chinese Valentine’s Day
Mid-Autumn Festival
Normal days
2,350,000,000 times
Youth
20
Average number of red packets sent by a WeChat user in a month
Typical Users
28Senior Users
25
Youth
370 RMB
Monthly average spent on red packets by a WeChat user
Typical Users
580 RMBSenior Users
380 RMB
WeChatConnecting every group
Data Source: https://view.inews.qq.com/a/TEC2016122801805702?cv=0x70000001&dt=6&lang=en&pass_ticket=GsEwiP9%2BAcIlRxjCSzYiYMJ%2FIPyHkPzWJEt6NTE5B4hjABx9%2FmaAlQZTUez33lzE
The Momentum GroupTranslated and presented by
