What is WeChat?And how can it benefit your business?

In this presentation

● What is WeChat?● How do organisations use WeChat?● WeChat user experience● How do you know if it's working?● Which NZ organisations are using it, and how?● How do you promote an official WeChat account?

What is WeChat?

Not just another "China copy", WeChat is China's answer to...

A few WeChat facts

706.7 millionusers worldwide

36%of users access

WeChat more than THIRTY TIMES

PER DAY

US$630Bsales volume

18-35 years oldthe dominant age of WeChat users

80%of Chinese

MILLIONAIRES use WeChat

How do organisations use WeChat?

Service Accounts:

PRO: stand out in the inbox

CON: Only 4 updates/month

A WeChat OA (Official Account) is like * Social Media Marketing *Email Marketing *Blogging *SMS marketing

Subscription accounts:

PRO: One update per day

CON: "Hidden" in subscription folder

WeChat User Experience

On WeChat, User scans the QR code, which

brings her to your OA.

User then presses "FOLLOW"

Then user receives a (customisable) thank you

message.

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The business end of WechatCustomer Service:

Users can chat with the account admin through WeChat.

Admins can reply from the backend, BUT they must reply within 48 hours. (One of WeChat's special features…)

Analytics

The WeChat backend offers a wealth of analytics - in Chinese - including:

● Number of followers● Growth rate of followers over time● Each article's views, likes, shares

and comments● Subscriber data: gender, location,

devices used to access WeChat● Discovery sources: How people

found your content

What other notable New Zealand organisations are actively using a WeChat OA?Service Accounts Subscription Accounts

How do you promote a WeChat official account?

● Promoting the QR code on packaging, in store and at events (banners, promotional channels, etc.)

● Advertising or content partnerships with other wechat accounts (media or KOL - key opinion leader - channels)

● In WeChat groups (a method best saved for experienced active users)

How can syENGAGE help you with WeChat?

1. Help you set up your own WeChat OA 2. Promote your organisation, product or WeChat channel on our "My

New Zealand" WeChat Channel3. Promote your organisation, product or WeChat channel through

partnerships with other WeChat channels

Get in touch! Add us on WeChat ->

(on your phone, open WeChat, click + on the top right hand corner, and "Scan QR Code")