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TRAVEL ON WECHAT
Domestic Travel Market
16% Increase per year
US$615 bn Estimated worth in 2020
Outbound Tourism
109 million Outbound Chinese
travellers in 2016
US$422 bn Estimated spending
in 2020
Golden Week 2016 Statistics: Data + Insights
Top 3 Chinese Tourists
Destinations
Top 3 Cashless Tourists Destinations
Integrating cashless payments is a good way to
encourage Chinese travellers to consume
Simple
Fuss free
Golden Week 2016 Statistics: Data + Insights
Provides international brands the opportunity
to track sales with digital content, reach out
to Chinese consumers and receive
information about these Chinese travellers
Why Integrate Cashless Payments?
US$229 bn Spending of Chinese outbound
tourists in 2015
US$422 bn Expected spending in 2020
98% of Chinese consumers own
a mobile phone
90% of Chinese luxury consumers
use WeChat
1. Location-based Service Set Up For Overseas Stores
Integrate overseas
store locations
Improve user experience, leverage the offline presence of the
brand and drive more traffic to offline overseas stores
How To Reach Chinese Consumers Abroad Using WeChat
Share current
location
List of closest stores and its detailed information will pop up,
expanding the brand’s service reach
2. Utilising QR codes to enable offline recruitment of users
from overseas stores
How To Reach Chinese Consumers Abroad Using WeChat
• Allow Chinese customers feel catered to when they get to the store
• A strategy for brands to raise more awareness of their brand outside of
China as Chinese customers are increasingly interested in learning the
background and history of a brand
3. WeChat payment set up at stores abroad
How To Reach Chinese Consumers Abroad Using WeChat
• Convenient and great way for create brand awareness by allowing their customers to
make quick, easy and secure purchases on a fully integrated platform
• Increase customer’s ease of purchase abroad and gives them the incentive to do so
US$4.2 bn Value of mobile payment by Q2 2016
4. Targeted Communication Towards Outbound Travelers:
See, Listen, Understand Users’ Social Data
Targeted Communication Toward Outbound Travelers
Aggregating social data is a way to increase the efficiency and accuracy of a brand’s
communication as it provides the opportunity to segment users for targeted
communication
Identify customers first through
QR code store recruitment channels
or LBS function
Aggregate
Data
Build user segmentation and send
specific messages to selected
groups of users
Most Preferred Airlines
What Luxury Travellers Look Out For In Travel Agencies
WeChat: The Most Widely Accessed Source for Travel News
THANK YOU
@CuriosityChina@CuriosityChina奇智
睿思@CuriosityChina
