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FmarketingWechat Marketing
WeChat Market
http://www.199it.com/archives/76608.html
> 500,000,000 Wechat Users
WeChat Platform- Pages
WeChat Personal Account Platform- Multi-Application
Voice Chat
Video Call
Moments
Look AroundDrift Bottle
QR Code
Shake
Public Platform
Public Platform- Backstage
Public Platform- Basic Marketing Services
1. Establish WeChat Public Account
(1)Create Account (2) Create ID, logo
(3) Set Up QR Code (4) Account
Verification
Public Platform- Basic Marketing Services
2. DIY Menu
Get relevant information by clicking the
menu
WeChat Mobile Official Website
3. Attractive Messages / Wall Posts
Public Platform- Basic Marketing Services
4. WeChat Event Planning
Q&A
Questionnaire
“Shake” to get
prize
Public Platform- Basic Marketing Services
5. CRM with Fans
Establish new customer service
channel to keep communicating with
users
Public Platform- Basic Marketing Services
6. CRM – Auto Reply System
Auto reply fans questionse.g. store location, opening hour, etc.
Public Platform- Basic Marketing Services
7.Fans Management
Classify & manage fans based on region, personality, hobbies etc.
Public Platform- Basic Marketing Services
Public Platform- Personalized Marketing Services
1. WeChat Official Website Development
Personalize Mobile Site
Visit official website directly though WeChat platform
2.WeChat Shopping Cart
Sales
Develop online shopping channel inside Wechat
Public Platform- Personalized Marketing Services
3.Marketing Campaign Construction
Sales
Develop application of marketing campaign
4. WeChat Marketing Position Development
Stores Navigation Service
Public Platform- Personalized Marketing Services
5.WeChat Member System
Membership Card offering discount
Public Platform- Personalized Marketing Services
6. WeChat Games Marketing
Introduce WeChat Games by Combining Brands and Products
Public Platform- Personalized Marketing Services
7.More WeChat Apps Development
e.g. Weather, Fares…
Introducing Friends
Public Platform- Personalized Marketing Services
Public Platform- Marketing Campaign
Broad MarketCommercial Potential
Interactive
Explosive Brand Promotion
CRM
Convenient
Product PromotionRapid Spread
Loyalty
Expertise
Positions
Qualitative
Wechat V.S. Weibo
Wechat V.S. Weibo
Wechat WeIbo
1-To-1 communication 1-To-many communication
Private conversation Public conversation
Weak viral effect Strong viral effect
Why fMarketing?
Expertise of online marketing• Over 15 years experience in online marketing• Rich experience in application development
Unique service provider in Hong Kong• New marketing idea to access the China market• Enjoy the fast-moving advantage
1. 微信大號推廣
通過某些粉絲量超過十萬的微信大號，推廣我們的微信
Public Platform- Promotion
2.通過微博炒作進行推廣
長隆大型炒作活動，微博轉發 20多萬次
增加 1萬多微信粉絲
Public Platform- Promotion
2.通過微博炒作進行推廣
Public Platform- Promotion
3.移動互聯網推廣在各種移動互聯網入口，推廣微信帳號
Public Platform- Promotion
Why fMarketing?Partnership with Mainland Marketing Firms• Get the updated information of Wechat & the trend of
Mainland• Familiar with the culture & users behavior of China
Cross-platform promotion• Promote your Wechat through different platform by makng
use of our existing resources (e.g. Facebook Page, Weibo, etc)
Public Platform- Real Case
Public Platform- Real Case
Public Platform- Real Case
Public Platform- Real Case
Public Platform- Real Case
Thank You!
Contact
Jack LameMarketing DirectorDirect: +852 3175 7659Email: [email protected]
Kathy Chan
Sales & Marketing Executive
Direct: +852 3113 4499
Email: [email protected]
