The Momentum GroupTranslated and presented by

2016WeChat Data Report

Connecting every group

Overview01

daily logged-in users on average in September

Year-on-year growth

768 Million 35%

Daily logged-in users

50% of users use WeChat for at least 90 minutes a day

90 Minutes

Time spent on WeChat

of all monthly active users of all messages on WeChat

constitute 65% and send 80%

Typical users

*Typical users: From the two indices above, typical users primarily comprise of users born in the 1980s and 1990s

of the monthly active users are Youth

of the monthly active users are Seniors

14% 1%

Other users

*Youth: age 17-21 *Seniors: Age 55 or older

Messages02

higher when compared with last year

67%

Total number of messages sent daily is

Youth

81 messages

Average number of messages a user sends on WeChat each day

Typical Users

74 messagesSenior Users

44 messages

Youth

13%

What percentage of these are audio messages?

Typical Users

16%Senior Users

22%

Audio & Video Calls03

successful calls daily higher when compared with last year

100 Million 180%

WeChat calls placed

of the 100M daily calls

70%

Typical users account for

Youth

8 calls

Average number of calls placed in a month by a WeChat user

Typical users

8 callsSenior users

9 callsYouth

65 Min

Total time spent on audio & video callsin a month by the average WeChat user

Typical users

65 MinSenior users

82 Min

Moments04

Youth

73%

Percentage of original content created & shared on Moments in relation to all content shared

Typical users

65%

Senior users

32%

Users born in 2000s

Most favorite songs

Users born in 1990s Users born in 1980s

Users born in 1970s Users born in 1960s

Travel05

USA

Top 5 foreign destinations during holidays

Users from Tier 1 cities in China

Popular destinations during holidays

Users from Tier 2 cities in China

Users from Tier 3 cities in China

Youth

6300 Steps

WeRun Average Daily Step Count

Typical Users

5900 StepsSenior Users

6700 Steps

Taiwan, China

Japan

South Korea

Thailand

90% 40%

USA Asia

90% of all tourists traveling from China to USA come from Tier 1 cities

40% of all tourists traveling from China to other Asian countries come from Tier 2 cities

Red Packet06

Chinese New Year

Number of red packets sent via WeChat

Valentine’s Day

Women’s Day

May 20

Chinese Valentine’s Day

Mid-Autumn Festival

Normal days

2,350,000,000 times

Youth

20

Average number of red packets sent by a WeChat user in a month

Typical Users

28Senior Users

25

Youth

370 RMB

Monthly average spent on red packets by a WeChat user

Typical Users

580 RMBSenior Users

380 RMB

WeChatConnecting every group

Data Source: https://view.inews.qq.com/a/TEC2016122801805702?cv=0x70000001&dt=6&lang=en&pass_ticket=GsEwiP9%2BAcIlRxjCSzYiYMJ%2FIPyHkPzWJEt6NTE5B4hjABx9%2FmaAlQZTUez33lzE

The Momentum GroupTranslated and presented by