October 2015

WECHAT LIFE REPORTOCTOBER 2015

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570,000,000September 2015

Average Wechat Daily Logged In Users

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WECHAT DAILY ACTIVE USERS (DAU)

49% 64%↑Last Year This Year

↑

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CITY LEVEL USAGE RATES

1st Tier Cities 93%

69%

43%

27%

28%

2nd Tier Cities

3rd Tier Cities

4th Tier Cities

5th Tier Cities

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PEAK TIME OF ENGAGMENT ON WECHAT

22:0022:30This YearLast Year

Due to an increase in the number of WeChat users last year, some very interesting changes have taken place.

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DAILY CONSUMPTION OF VIDEO AND VOICE CALLS

280,000,000minutes

that’s 540 years!

USER SENTIMENT

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OLDER CHINESE PEOPLE ARE HAPPIER

30-60 Years Olds

10-30 Years Olds

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MOMENTS

2015

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VOICE AND VIDEO CALLS IN CHINA

1. Beijing2. Shanghai3. Guangzhou4. Shenzhen5. Xiamen6. Xian

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VOICE AND VIDEO CALLS IN CHINA (INTERNATIONAL)

The most popular countries that Chinese Wechat users like to call

1. America2. Japan3. Hong Kong4. Korea5. Korea6. Taiwan

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LUCKY MONEY

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Those born after 1980

comprised 42% of the senders of lucky money during the most recent

Chinese New Year period

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of those lucky money users

who sent 5,000 RMBor more during Chinese

New Year more than half are born in the 80's

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LUCKY MONEY SENDING

2015 Spring Festival Eve

520 Internet Lover's Day

Children's Day

Chinese Valentines's Day

Mid Autumn Festival

millions of people

0 25 50 75 100

The Lucky money function has evolved to includenew ways of communication.

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NEW WAYS OF SELF EXPRESSION

64Lucky Money

EnvelopesStickers

On average, 4 lucky money envelopes will be sent to friends.People who send stickers, will share 6 or more on average.

READING HABITS

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Born in the 90's

Born in the 80's

Born in the 60's

Entertainment Gossip National News Health & Wellness

↑ ↑ ↑

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The average WeChat user reads

The average article is around

7 articles per day

1,000 characters

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The average Wechat user reads the equivalent of 1 full novel per

month on Wechat!

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Peak time for reading:

8 o'clock to 10 o'clock at night

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RETURNING HOME ON CHINESE NEW YEAR

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BACK TO WORK AFTER NEW YEAR

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Most popular domestic tourist destinations for Chinese during the recent National day break

南京路步行街 平遥古城

春熙路

丽江

西塘古镇

天安门外滩

夫子庙 解放碑宽窄巷子

鼓浪屿

West Lake

西湖鼓浪屿

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Most popular international tourist destinations for Chinese during the recent National day break

台湾 美国

泰国香港日本

1. Hong Kong2. Taiwan3. USA4. Japan5. Thailand6. Korea

韩国1

23

5

46

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260 times

Since WeRun opened, it's users have taken enough steps go to the moon & back

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Most popular time for taking a walk

8 to 9 pm after dinner

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weekdays are more active

Weekends are rest time

or go on a

one way

trip to Mars

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SHOPPING

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1.3x more

Male shoppers spend

on a monthly basis than female shoppers

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15% +of WeChat users are daily active

WeChat game players

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75% +of WeChat game players play for longer than 10 minutes every day

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60% of WeChat users are young users

aged between 15 and 29

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WeChat young users on average have

friends on WeChat

128

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Wechat users graduating from university will on average add

more friends as they enter the work force

20%

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of voice & video calls are made by young users

58%

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10:00

22:00

Peak times to shop online on WeChat

September top sellers for young people on WeChat

Phone battery packs Autumn clothes Selfie sticks

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Most popular music recently in China

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Most popular films recently in China

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Most popular dramas recently in China

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Most popular variety shows recently in China

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Digital Jungle

Connecting Brands to a Chinese speaking audience

AUCKLAND LONDONSYDNEYSHANGHAIBEIJING

www.digitaljungle.agency