Big5 personality and WeChat

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  • 1.The Relationship Between Personality Traits and Communication Styles on Wechat Steffi Christo Angeline Carrie Sophia Lomo Rella

2. Agenda Introduction Literature Review Research Method Results & Discussions 3. Introduction 4. Introduction1 CMC augments and complements the traditional way people communicate with one another. Now, mobile IM applications play an important role in many peoples daily life thanks to the popularity of smartphones. Whatsapp:350m | WeChat:272m iResearch: Smartphone internet usage time in China is dominated by instant messaging use, at 18.1%. 5. Introduction1 Previously, one area of research has shown that self-reported personality traits are good predictors of SNS usage and are reflected in personal profiles or webpages on SNS . (Correla et al., 2010; Kramer & Winter, 2008; Ong et al., 2011) Personality traits has been long discussed and conceptualized in various dimensions. Particularly, the Big-Five personality traits model: most widely used & extensively researched. (Gosling et al., 2003) 6. Introduction---Big Five Personality Traits Model1 Extraversion: related with sociability, assertiveness and high level of emotional expressiveness. Neuroticism: related with emotional instability and irritability. Conscientiousness: related with high level of self-control, thoughtfulness and scrupulousness. Openness to experience: related with wide interests, aesthetic and creativity. Agreeableness: related with kindness, affection and high level of responsiveness. 7. Introduction---Big Five Personality Traits Model1 Our primary goal is to fill a gap in the literature by analyzing the relationship between personality traits and communication styles on mobile IM in this case, WeChat. Emoticons Voice chat Moments update 8. Literature Review 9. Literature Review2 Communication Style Nortons Definition Self-management 10. Literature Review---Communication Style2 Three aspects Voice chat use Moments update Emoticon use 11. Literature Review---Communication Style2 Open, extraverted people: receive more emoticons Conscientious people: receive less emoticons (Xu, 2007) 12. Literature Review---Communication Style2 Current study limitation: Few research has explored the relationship between use of voice chat and personality traits. 13. Literature Review---Communication & Personality2 Communication and personality characteristics are inherently intertwined. (Daly, 1987) Eysencks personality model Chans study (2011) on the relationship between the asynchronous and synchronous CMC and shyness and sociability. 14. Literature Review---Big Five & Personality Use2 Extraversion ---- the most prominent one in predicting SNS usage (Correa et al., 2010; Ong et al., 2011) High extraversion level ---- High frequency of IM usage (Ehrenberg et al., 2008) 15. Literature Review---Big Five & Internet Use2 Two competing hypothesis: Social Compensation Rich-get-richer Hypothesis 16. Literature Review---Hypotheses2 H1a: There will be a positive relationship between extraversion and the frequency of emoticon use on WeChat. H1b: There will be a positive relationship between extraversion and the frequency of voice chat use on WeChat. H1c: There will be a positive relationship between extraversion and the frequency of updating Moments on WeChat. 17. Literature Review---Big Five & Internet Use2 High neuroticism ---- Stronger interest in online communication (Correa et al., 2010; Wolfradt & Doll, 2001) Openness to experience ---- positively related with the Internet use. (Tuten and Bosnjak (2001) Conscientiousness ---- negatively related with the Internet and CMC usage (Butt & Philips, 2008) Agreeableness----negatively related to high level of Internet use (Wilson et al.2010) 18. Literature Review---Hypotheses2 H2a: There will be a positive relationship between neuroticism and the frequency of emoticon use on WeChat. H2b: There will be a positive relationship between neuroticism and the frequency of voice chat use on WeChat. H2c: There will be a positive relationship between neuroticism and the frequency of updating Moments on WeChat. 19. Literature Review---Hypotheses2 H3a: There will be a positive relationship between openness and the frequency of emoticon use on WeChat. H3b: There will be a positive relationship between openness and the frequency of voice chat use on WeChat. H3c: There will be a positive relationship between openness and the frequency of updating Moments on WeChat. 20. Literature Review---Hypotheses2 H4a: There will be a negative relationship between conscientiousness and frequency of emoticon use on WeChat. H4b: There will be a negative relationship between conscientiousness and the frequency of voice chat use on WeChat. H4c: There will be a negative relationship between conscientiousness and the frequency of updating Moments on WeChat. 21. H4a: There will be a negative relationship between agreeableness and the usage of emoticon on WeChat. H4b: There will be a negative relationship between agreeableness and the frequency of voice chat usage on WeChat. H4c: There will be a negative relationship between agreeableness and the frequency of updating Moments on WeChat. Literature Review---Hypotheses2 22. Research Method 23. Research Method---Sampling3 Online survey, hosted on www.sojump.com Snowball sampling, 358 respondents 341 WeChat users 17 non-WeChat users (excluded) 120 Males, 221 Females 35.2% 64.8% Male Female 24. Research Method---Measurement3 NEO Five-Factor Inventory (NEO-FFI, McCrae & Costa, 1992) was used to measure the Big Five personality traits. Participants rated their agreement to each item for a given personality on a five-point Likert scale (1= strongly disagree to 5= strongly agree). M SD. Cornbachs alpha Extraversion 3.51 0.51 0.76 Neuroticism 2.84 0.59 0.81 Conscientiousness 3.36 0.44 0.80 Openness 3.55 0.53 0.72 Agreeableness 3.32 0.52 0.62 25. Research Method---Measurement3 Five-point Likert scale (1= never to 5=all the time) Frequency of emoticon use: how often do you use emoticon? (M=3.64 SD. =1.45) Frequency of voice chat use: how often do you use voice chat? (M=3.33 SD.= 1.45) Frequency of Moments update : how often do you update Moments? (M=2.95 SD.=1.47) 26. Demographics Gender (1=Male, 2=Female) Age Research Method---Measurement3 27. Research Results & Discussions 28. Research Results---Correlations4 Emoticon use Voice chat use Moments update Extraversion r=.21**, p=.00 r=.19**, p=.00 r=.18**, p=.00 Neuroticism r=-.04, p=.47 r=-.05, p=.32 r=-.00, p=.96 Conscientiousness r=.10, p=.06 r=.12*, p=.02 r=.06, p=.25 Openness r=.14**,p=.01 r=.07, p=.18 r=.11**, p=.04 Agreeableness r=.07, p=.18 r=.09, p=.12 r=.01, p=.90 **. Correlation is significant at the 0.01 level. *. Correlation is significant at the 0.05 level. 29. Research Results---Correlations between DVs4 DV1 Emoticon use DV2 Voice chat use DV3 Moments update DV1 Emoticon use r=1 r=.75**, p=.00 r=.67**, p=.00 DV2 Voice chat use r=.75**, p=.00 r=1 r=.67**, p=.00 DV3 Moments update r=.67**, p=.00 r=.67**, p=.00 r=1 **. Correlation is significant at the 0.01 level. *. Correlation is significant at the 0.05 level. 30. Research Results---Regression4 Personality and emoticon use F (7,323)= 6.78 Adjusted R2 = .11 P