wechat prospectus & business template

introduces

Great Ocean Road Regional Tourism is excited to announce the establishment of the Great Ocean Road Official WeChat account. We welcome you – our partners – to join us on this new and innovative journey! As a Great Ocean Road Regional Tourism Partner, your business will automatically be listed in our WeChat account. Visitors will be able to find out basic information about you – like your type of business, location, contact details and hours of opening. Do you want more? Read our Partner Advertising Prospectus and maximize this invaluable exposure for your business.

More than 1 million Chinese tourists

came to Australia in the past 12 months

•

More than 50% of Chinese visitors to Australia travel independently

Victorian has the highest proportion of regional dispersal for Chinese travelers in Australia and self drive is growing exponentially

Tourism Australia’s new global campaign features nature and

coast

There’s never been a better time to get

involved

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What is WeChat? WeChat, known as Weixin in China, is a mobile social platform used regularly used by 650million Chinese people.

It is the world’s fastest growing social app accounts for more than half of the time Chinese spend online on

their smartphones. 55% of users access it more than ten times a day. To put it in context, WeChat is like

Facebook and WhatsApp, but with more functions. WeChat has an “app-within-app” structure, meaning that an

individual official account, such as the one we are creating for the Great Ocean Road, can act like a mini web

site within the WeChat.

Why use WeChat? Chinese people are the most active social media users on the planet. They are wedded to their mobile devices

to gather information, connect and share with friends, to purchase and transact, to hail a taxi, and locate an

address. 75% of independent travellers who disperse to the Great Ocean Road travel with a mobile phone, and

access it while they are travelling. They are prolific users of WeChat to share holiday snaps and keep in touch

with friends at home. As Western social media platforms are not accessible in China, tapping into their most

actively used social media channel allows Great Ocean Road operators an extraordinary opportunity to connect

with the largest spending, fastest growing international audience – the independent Chinese traveller.

How will WeChat help Great Ocean Road operators? Research shows us that the 12 Apostles are the most significant landmark along the Great Ocean Road for

Chinese tourists. With self drive holidays on the increase, we are creating a tool that Chinese visitors can use

while they are on the ground to create a better understanding of the breadth of tourism opportunities on their

journey down the Great Ocean Road with the goal to increase yield for GORRT operators.

Exposure within the platform Great Ocean Road Regional Tourism is offering you the opportunity to advertise your business within their new

WeChat app - enabling you to engage with the Chinese customers in language and build connections within the

Chinese international travelling market.

We invite you to consider our Partner Advertising Opportunities.

PARTNER ADVERTISING OPPORTUNITIES BRONZE LEVEL – Promotional package Available to Great Ocean Road Regional Tourism operators Costing: $430 Your business name 1 x Image Your business contact details including phone number, email address, web address, location on map and opening hours Description of your business activities (translated) Opportunity to display 1 x special offers over 12 month period in “Special Offer” section Your business highlighted in posts once per month for 12 months SILVER LEVEL – Extended listing: product page Available to Great Ocean Road Regional Tourism operators Costing: $ 550 Your business name 1 x Image Your business contact details including phone number, email address, web address, location on map and opening hours Description of your business activities (translated) Customer testimonials x 2 (translated) Opportunity to display 2 x special offers over 12 month period in “Special Offer” section (eg one every 6 months, or seasonal) Your business highlighted in posts once per month for 12 months GOLD LEVEL – Product and promotion Available to Great Ocean Road Regional Tourism operators Costing: $760 Your business name 1 x image

Your business contact details including phone number, email address, web address, location on map and opening hours Description of your business activities (copy written) Customer testimonials Opportunity to advertise 3 x special in “Special Offer” section for over a period of 12 months (one offer active at a time) Your business highlighted in posts twice per month for a 12 month period Your business highlighted in the “Must Do” section in the app Your business highlighted on the main “Destination” page in the app

What does all this mean? Check out the proposed Great Ocean Road Regional Tourism WeChat app layout on the following pages to help you better understand how your investment can increase your business’s presence in the ever-growing Chinese tourism market.

GREAT OCEAN ROAD REGIONAL TOURISM PROPOSED WECHAT APP LAYOUT

Note: The screen shots in this section are indicative only, the final layout and design are yet to be determined. The Chinese content is for demonstration purposes only.

HOME/POSTS

The “Home” page of a WeChat app contains a list of posts as

well as access to the primary navigation. The primary menu will

contain three items (bottom of the screen).

Proposed menu items for The Great Ocean Road app are:

1. The Great Ocean Road

2. Planning your trip

3. Promotions

Within The Great Ocean Road menu (refer example expanded

menu on the left of the screen in the image left), the following

sub-menu items are anticipated:-

1. About

2. Destinations

3. FAQ

4. Search

Great Ocean Road Regional Tourism Partners will have the opportunity to feature in the Posts, Destinations and Promotions sections.

GREAT OCEAN ROAD DESTINATIONS From the Destinations screen (example pictured left), users can select from one of the 9 images representing the destinations along the Great Ocean Road.

DESTINATION Each destination will have a main page (pictured left). This page will contain some introductory text about the area, followed by a list of things on offer eg. Places to Eat, Places to Stay, Attractions/Tours, Special Offers, Must Dos, Contacts.

Only customers opting for a Gold listing, will receive exposure on this page. They will also be listed in the Must Do section for the destination.

OPERATORS From the destination page, users can select what they are interested in (eg. Places to Eat) and will be taken to a page (example pictured left) containing a list of all partners in this category.

All Great Ocean Road Regional Tourism partners will have their business listed on this page (refer to Free Listing for details).

Partners opting for Silver or Gold listings will have links to a full page extended listing.

PROMOTIONS If your business has opted for the Silver or Gold listing, your advertised specials or promotions will appear in this list. On selecting the desired special, the user will be taken to a full screen containing details of the promotion.

POSTS If your business has opted for the Silver or Gold listing, your customers will be prompted to visit your listing and/or your promotions via way of posts on the Home screen. On selecting the desired post, the user will be taken to a full screen containing details of the promotion or your full page business listing.

How to participate? Step 1. Complete the Great Ocean Road Regional Tourism sales form, selecting your required package. Step 2. Complete the template relevant to your selected package (you will find these on the last pages of this document) Step 3. Return your completed sales form and template to [email protected] by

GOLD LEVEL – Product and promotion

Costing: $760

Inclusions: Your business name 1 x image Your business contact details including phone number, email address, web address, location on map and opening hours Description of your business activities (copy written) Customer testimonials Opportunity to advertise 3 x special in “Special Offer” section for over a period of 12 months (one offer active at a time) Your business highlighted in posts twice per month for a 12 month period Your business highlighted in the “Must Do” section in the app Your business highlighted on the main “Destination” page in the app

Business Name Address Business Phone (Landline) Business Phone (Mobile) Email Website Business Description (100 words)

Customer testimonial 1 (50-70 words)


Special Offer 1 (100 words) Name of Offer Description of Offer Cost in $AUD Expiry Date Conditions How to redeem offer

Special Offer 2 (100 words) Name of Offer

Description of Offer Cost in $AUD Expiry Date Conditions How to redeem offer


Image Please attach a high res hero image of your business for use in the app.

To participate in the GOLD level package please complete and return this template and sales form to [email protected]

by SILVER LEVEL – Extended listing: product page Costing: $ 550

Inclusions: Your business name 1 x Image Your business contact details including phone number, email address, web address, location on map and opening hours Description of your business activities (translated) Customer testimonials x 2 (translated) Opportunity to display 2 x special offers over 12 month period in “Special Offer” section (eg one every 6 months, or seasonal) Your business highlighted in posts once per month for 12 months Business Name Address Business Phone (Landline) Business Phone (Mobile) Email Website Business Description (100 words)




Special Offer 2 (100 words) Name of Offer Description of Offer

Cost in $AUD Expiry Date Conditions How to redeem offer


To participate in the SILVER level package please complete and return this template and sales form to [email protected]

BRONZE LEVEL – Promotional package Costing: $430

Inclusions: Your business name 1 x Image Your business contact details including phone number, email address, web address, location on map and opening hours Description of your business activities (translated) Opportunity to display 1 x special offers over 12 month period in “Special Offer” section Your business highlighted in posts once per month for 12 months

Business Name Address Business Phone (Landline) Business Phone (Mobile) Email Website Special Offer 1 (100 words) Name of Offer Description of Offer Cost in $AUD Expiry Date Conditions How to redeem offer


To participate in the BRONZE level package please complete and return this template and sales form to [email protected]

Documents

wechat prospectus & business template