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Tencent Beibin Li (LIBE)

WeChat report

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Page 1: WeChat report

TencentBeibin Li (LIBE)

Page 2: WeChat report

QQ (1998) - Chatting Tool

2 Billion users, and

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WeChat (2011)

Mobile AppText and voice messagingPeople Nearby + ShakeOther Features (Gaming, Wallet, Group)Totally Free & ADs Free !

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$3.15 billion in profit in 2013

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Brief History1998: Founded with Product: QQ2004: Published in HKSE2004: Online GamingAdded to Hang Seng Index Constituent Stock in 20082011: WeChat and Wallet

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Hot, Hot: Mobile Games

Major Profit for Tencent (WeChat)

US $424 million last quarter 2014.

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More than 20 GamesLogin requires WeChat / QQ

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Interesting, Interesting

Last Week: Lunar New Year.Activity in WeChat:

Red Packet (Lucky Money)

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What Happened in 3 Days?

Last Tuesday - Thursday

200 Million users participate & bond bank account to WeChat.

800 Million Lucky Packets were send6 Billion CNY ( = $ 1 Billion) send

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Secret Sauce

Customer > Employee > Soceity > Profit

Utility Service (Water, Electricity, and Tencent)

Localization (diff Province -> diff Service)

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Competitors

BaiduAlibababtw,..., (Chinese BAT)WhatsappSnapchatLine

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Prediction

Success? Yes.

More Profit? Maybe.● Growth slows down.● Need more innovation!● Competition

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