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UNIVERSUM STUDENT SURVEY 2012 University Report • US Undergraduate Edition Michigan Technological University WWW.UNIVERSUMGLOBAL.COM Humanities/Liberal Arts/Education

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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . Humanities/Liberal Arts/Education. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation

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Page 1: Universum Student survey 2012 University Report  •  US Undergraduate Edition

UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition

Michigan Technological University

WWW.UNIVERSUMGLOBAL.COM

Humanities/Liberal Arts/Education

Page 2: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 2

UNIVERSUM IN THE WORLD

ANNUAL RESEARCHCONSULTING PROJECTS

Page 3: Universum Student survey 2012 University Report  •  US Undergraduate Edition

3

Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.

We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.

ABOUT US

Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.

Page 4: Universum Student survey 2012 University Report  •  US Undergraduate Edition

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

METHODOLOGY & KEY FINDINGS 1.

Page 5: Universum Student survey 2012 University Report  •  US Undergraduate Edition

5© Universum Communications

METHODOLOGY & TARGET GROUPS

METHODOLOGY & KEY FINDINGS

Base of the group

Number of respondents

Group 1

Group 2

Michigan Technological University

Total

35

16,872

THE QUESTIONNAIRE Created with 24 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight. Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).

WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.

FIELD PERIOD: November 2011 to March 2012

NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 6: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 6

KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY

METHODOLOGY & KEY FINDINGS

66% women and 34% men Average age:

21.4 years

Average perceived GPA:

3.1Average expected annual salary:

43,622 USD

Top career goals: • To be dedicated to a cause or to feel that I am serving

a greater good• To be secure or stable in my job• To have work/life balance

Top actual communication channels: • Employer websites• Social networks/communities• News websites advertisements

Most preferred industries: • Media and advertisement• Educational and research institutions• Travel and leisure

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 7: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 7

KEY FINDINGS • TOTAL

METHODOLOGY & KEY FINDINGS

81% women and 19% men Average age:

21.1 years

Average perceived GPA:

3.6Average expected annual salary:

43,172 USD

Most preferred industries: • Educational and research institutions• Public sector and Governmental Agencies• Media and advertisement

Top career goals: • To have work/life balance• To be dedicated to a cause or to feel that I am serving

a greater good• To be secure or stable in my job

Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 8: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTIONS

© Universum Communications 8

AGE & GENDER

METHODOLOGY & KEY FINDINGS

AVERAGE AGE GENDER

• What is your year of birth?• What is your gender

21.4 years

21.1 years

Michigan Technological University

Total

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

66%

81%

34%

19%

Michigan Technological University

Total

Female Male

Page 9: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 9

ETHNICITY

METHODOLOGY & KEY FINDINGS

How would you classify your ethnic background?

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

69%

12%

10%

9%

3%

2%

1%

1%

4%

White/Caucasian

Latino/Hispanic

Black/African American

Asian/Native Hawaiian or Pacific Islander

American Indian/Alaskan Native

Middle Eastern

Asian-Indian

Other

I do not wish to sayTotal

Page 10: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

10

AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (1/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Science, Technology and Society Program 29% 1%English 20% 9%Mass Communication 20% 8%Anthropology 11% 5%Education 11% 13%Social Sciences 11% 2%History 9% 7%Cultural Studies 6% 1%Humanities Program 6% 1%International Studies 6% 5%Music 6% 4%Creative Writing 3% 3%Criminal Justice 3% 5%Ethnic and Regional Studies 3% 1%Foreign Language 3% 10%

Page 11: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

11

AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (2/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Gender Studies 3% 1%Government 3% 1%Graphic & Interactive Design 3% 2%Law and Legal Studies 3% 2%Linguistics 3% 2%Philosophy 3% 3%Political Science 3% 11%Pre-Law 3% 5%Psychology 3% 18%Religious Studies 3% 1%American Studies 0% 1%Architecture 0% 2%Art and Art History 0% 5%Child/Family Development 0% 3%Classical Studies 0% 1%

Page 12: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

12

AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (3/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Comparative Literature Program 0% 0%Counseling 0% 1%European Studies 0% 0%Geography and the Environment 0% 1%Interior Design 0% 1%International Relations 0% 4%Peace Studies 0% 0%Photography 0% 1%Planning 0% 1%Social Work 0% 3%Sociology 0% 5%Special Education 0% 2%Speech Therapy 0% 2%Theatre and Dance 0% 3%Undeclared 0% 1%Women's Studies 0% 1%Other Humanities 14% 7%

Page 13: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

TOP EDUCATIONAL INSTITUTIONSTOTAL

13

METHODOLOGY & KEY FINDINGS

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Michigan State University 1.62% Texas A&M University 1.03%University of Arizona 1.48% Northern Arizona University 0.99%University of Michigan - Ann Arbor 1.44% Temple University 0.98%University of California - Los Angeles 1.30% Pennsylvania State University 0.98%University of Washington - Seattle 1.30% Boston University 0.96%University of Central Florida 1.30% Miami University of Ohio 0.93%Florida State University 1.30% University of Florida 0.92%University of Colorado - Boulder 1.26% University of Maryland - CollegePark 0.91%University of Kansas 1.24% University of Oregon 0.89%Rutgers University - New Brunswick 1.18% Georgia State University 0.88%New York University 1.14% University of California - Santa Barbara 0.88%University of New Mexico 1.14% Auburn University 0.86%Purdue University 1.09% California State University - Fullerton 0.82%University of Illinois at Urbana - Champaign 1.08% University of Cincinnati 0.79%University of California - Berkeley 1.05% California State University - Northridge 0.78%

Page 14: Universum Student survey 2012 University Report  •  US Undergraduate Edition

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

UNIVERSITY EXPERIENCE 2.

Page 15: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 15

CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY

UNIVERSITY EXPERIENCE

How often have you used your campus career services or attended event/work-shops hosed by them this year?

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

11%

29%

25%

29%

7%

25%

43%

4%

25%

4%

Once

2-5 times

6 or more times

None

Not planning to visitVirtually

Physically

Page 16: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 16

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

EMPLOYMENT ADVISNING

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

CAREER ADVISING

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

8%

15%

38%

15%

15%

8%

5%

9%

24%

25%

17%

20%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

11%

11%

11%

30%

26%

11%

4%

8%

22%

28%

23%

16%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 17: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 17

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

CAREER/JOB FAIRSINTERNSHIP POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

27%

19%

15%

12%

15%

12%

5%

12%

23%

26%

21%

12%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

11%

15%

30%

15%

26%

4%

3%

7%

22%

30%

27%

11%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 18: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 18

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

11%

15%

33%

11%

19%

11%

6%

12%

26%

27%

18%

11%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

12%

19%

19%

23%

19%

8%

4%

10%

26%

27%

20%

13%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 19: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 19

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

7%

11%

30%

26%

19%

7%

4%

10%

24%

28%

22%

12%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

15%

11%

15%

19%

33%

7%

4%

8%

21%

28%

23%

16%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 20: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 20

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EMPLOYER INFORMATION SESSIONS

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

15%

19%

19%

19%

19%

8%

5%

13%

25%

23%

14%

20%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 21: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 21

OVERALL SATISFACTION

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

How would you rate the career services offered at your school?

7%

43%

29%

18%

4%

4%

20%

40%

27%

9%

Poor

Fair

Good

Very good

ExcellentMichigan Technological University

Total

Page 22: Universum Student survey 2012 University Report  •  US Undergraduate Edition

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.

Page 23: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 23

MOST PREFERRED INDUSTRIES

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

48%

38%

31%

28%

21%

14%

14%

7%

7%

3%

20%

37%

15%

29%

6%

3%

4%

1%

17%

1%

Media and advertisement

Educational and research institutions

Travel and leisure

Public sector and Governmental Agencies

Business services and operational consulting

Aerospace and defense

Strategy Consulting

Consumer electronics

Law firms

Automotive Michigan Technological University

Total

Page 24: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 24

PREFERRED SIZE OF EMPLOYER

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What size of employer would you prefer working for when choosing your first employment? Please select only one alternative

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

32%

29%

29%

11%

3%

31%

42%

14%

10%

Micro employer (Less than 10employees)

Small employer (10-100employees)

Medium-sized employer (100-500employees)

Big employer (500-1000employees)

Macro employer (More than 1000employees) Michigan Technological University

Total

Page 25: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 25

CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

57%

50%

50%

46%

29%

29%

14%

11%

7%

60%

56%

62%

33%

21%

20%

19%

3%

13%

To be dedicated to a cause or to feel that I amserving a greater good

To be secure or stable in my job

To have work/life balance

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To have an international career

To be a leader or manager of people

To be a technical or functional expert

To be autonomous or independent Michigan Technological University

Total

Page 26: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 26

CAREER GOALS • 2012 VS. 2011MICHIGAN TECHNOLOGICAL UNIVERSITY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

57%

50%

50%

46%

29%

29%

14%

11%

7%

46%

58%

63%

21%

33%

13%

25%

13%

13%

To be dedicated to a cause or to feel that I amserving a greater good

To be secure or stable in my job

To have work/life balance

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To have an international career

To be a leader or manager of people

To be a technical or functional expert

To be autonomous or independent Michigan Technological University 2012

Michigan Technological University 2011

Page 27: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 27

CAREER GOALS • 2012 VS. 2011TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

62%

60%

56%

33%

21%

20%

19%

13%

3%

61%

58%

55%

33%

21%

20%

18%

13%

4%

To have work/life balance

To be dedicated to a cause or to feel that I am serving agreater good

To be secure or stable in my job

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To have an international career

To be a leader or manager of people

To be autonomous or independent

To be a technical or functional expert Total 2012

Total 2011

Page 28: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 28

EXPECTED ANNUAL SALARY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

43,622

USD43,172Total

Michigan Technological University

USD

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 29: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 29

ACTUAL COMMUNICATION CHANNELS • TOP 10

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Through which channels have you learnt about these employers?Please select as many alternatives as applicable

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

61%

37%

28%

28%

26%

25%

23%

22%

21%

20%

39%

36%

20%

29%

23%

23%

17%

15%

21%

20%

Employer websites

Social networks/communities

News websites advertisements

TV advertisements

News print media advertisements

Professional networks/communities

University press & student organisation publications

Job boards

Career fairs

Career guidance websites Michigan Technological University

Total

Page 30: Universum Student survey 2012 University Report  •  US Undergraduate Edition

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

EMPLOYER RANKINGS 4.

Page 31: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 31

CONSIDERED EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30

EMPLOYER RANKINGS

Below is a list of employers. Which of these employers would you consider working for?

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Google 1 60.00% 0 Hasbro 14 20.00% NEW -Apple 2 43.33% 1 TBS 14 20.00% 18Facebook 2 43.33% 3 Time Warner 14 20.00% 34Walt Disney Company 2 43.33% 0 Toys 'R' Us, Inc. 14 20.00% 34Amazon 5 40.00% -2 United Nations 14 20.00% 34Electronic Arts 6 33.33% 3 Verizon 14 20.00% 18FBI 6 33.33% 8 Yahoo! 14 20.00% -7Microsoft 8 26.67% -1 Best Buy 23 16.67% 25The Coca-Cola Co. 8 26.67% 1 Ford Motor Company 23 16.67% 9IKEA 10 23.33% 22 Kohl's 23 16.67% -14Mayo Clinic 10 23.33% 22 McGraw-Hill Companies 23 16.67% 9Peace Corps 10 23.33% 22 National Security Agency (NSA) 23 16.67% 25Sony 10 23.33% -1 Nestlé USA 23 16.67% 46Central Intelligence Agency 14 20.00% 8 Target 23 16.67% -1DOW Chemical 14 20.00% 55 Teach for America 23 16.67% 25

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 32: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 32

IDEAL EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Google 1 39.29% 1 Mayo Clinic 9 10.71% -2Walt Disney Company 2 25.00% -1 McGraw-Hill Companies 9 10.71% 14Microsoft 3 17.86% 20 National Security Agency (NSA) 9 10.71% 14Apple 4 14.29% -1 Time Warner 9 10.71% 1Electronic Arts 4 14.29% 6 Best Buy 15 7.14% NEW -FBI 4 14.29% 1 D.O.D. 15 7.14% NEW -Peace Corps 4 14.29% 1 Environmental Protection Agency (EPA) 15 7.14% NEW -United Nations 4 14.29% 6 Hasbro 15 7.14% NEW -Amazon 9 10.71% 1 Nestlé USA 15 7.14% NEW -Facebook 9 10.71% 14 Raytheon Company 15 7.14% 8

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 33: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTIONS

© Universum Communications 33

POTENTIAL APPLICANTS’ RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10

EMPLOYER RANKINGS

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

• Have you or will you apply to these employers?

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Google 1 7.69% 1 D.O.D. 4 3.85% NEW -Time Warner 1 7.69% 1 Daimler/Mercedes-Benz 4 3.85% NEW -United Nations 1 7.69% NEW - Electronic Arts 4 3.85% NEW -3M 4 3.85% -2 Facebook 4 3.85% NEW -Apple 4 3.85% NEW - FBI 4 3.85% NEW -

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 34: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 34

IDEAL EMPLOYER RANKINGTOTAL • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Walt Disney Company 1 21.56% 0 Facebook 11 6.83% -1United Nations 2 18.53% 0 Environmental Protection Agency (EPA) 12 5.93% 1Teach for America 3 17.86% 0 National Security Agency (NSA) 13 5.57% -1Google 4 17.60% 1 Nike 14 5.41% 0U.S. Department of State 5 15.18% -1 Amazon 15 5.34% 2Apple 6 14.30% 2 National Institutes of Health 16 4.73% 0Peace Corps 7 14.27% -1 Starbucks 17 4.65% -2FBI 8 14.06% -1 Target 18 4.09% 2Central Intelligence Agency 9 10.97% 0 Mayo Clinic 19 4.00% 0American Cancer Society 10 7.05% 1 IKEA 20 3.83% 2

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 35: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 35

TOP FINDINGS • EMPLOYER RANKINGSTOTAL

EMPLOYER RANKINGS

POTENTIALAPPLICANTS’ RANKING1. U.S. Department of State2. Teach for America3. Walt Disney Company4. United Nations5. FBI

HIGH ACHIEVERS’ RANKING1. Walt Disney Company2. United Nations3. Teach for America4. Google5. U.S. Department of State

CONSIDEREDEMPLOYER RANKING1. Walt Disney Company2. Google3. Apple4. United Nations5. Teach for America

IDEAL EMPLOYER RANKING1. Walt Disney Company2. United Nations3. Teach for America4. Google5. U.S. Department of State 5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 36: Universum Student survey 2012 University Report  •  US Undergraduate Edition

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

STUDENTS’ EMPLOYER PREFERENCES 5.6. APPENDIX

Page 37: Universum Student survey 2012 University Report  •  US Undergraduate Edition

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EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments

PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

37

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES

The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.

!

Page 38: Universum Student survey 2012 University Report  •  US Undergraduate Edition

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THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES 5

EMPLOYER REPUTATION

& IMAGE

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

JOBCHARACTERISTICS

PEOPLE& CULTURE

38

Page 39: Universum Student survey 2012 University Report  •  US Undergraduate Edition

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RELATIVE IMPORTANCE OF EACH DRIVER

STUDENTS’ EMPLOYER PREFERENCES

How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

5

39

Michigan Technological University Total

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

21%

28%27%

23% 22%

26%28%

23%

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EMPLOYER REPUTATION & IMAGE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

EMPLOYERREPUTATION

& IMAGE

40

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

59%

52%

33%

30%

30%

26%

15%

15%

15%

15%

54%

37%

29%

28%

31%

20%

29%

23%

11%

16%

Ethical standards

Innovation

Inspiring management

Financial strength

Prestige

Environmental sustainability

Attractive/exciting products and services

Corporate Social Responsibility

Fast-growing/entrepreneurial

Market success Michigan Technological University

Total

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JOB CHARACTERISTICS

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

JOBCHARACTERISTICS

41

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

48%

44%

36%

36%

36%

28%

28%

16%

8%

8%

47%

28%

19%

33%

38%

32%

27%

20%

14%

23%

Secure employment

Variety of assignments

Client interaction

Opportunities for international travel/relocation

Professional training and development

Challenging work

Flexible working conditions

Team oriented work

Control over my number of working hours

High level of responsibility Michigan Technological University

Total

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PEOPLE & CULTURE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

PEOPLE& CULTURE

42

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

64%

48%

48%

36%

28%

20%

16%

12%

12%

8%

49%

35%

51%

40%

21%

16%

27%

18%

17%

14%

A creative and dynamic work environment

Leaders who will support my development

Respect for its people

A friendly work environment

Enabling me to integrate personal interests inmy schedule

Support for gender equality

Recognizing performance (meritocracy)

Interaction with international clients andcolleagues

Recruiting only the best talent

Acceptance towards minorities Michigan Technological University

Total

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REMUNERATION & ADVANCEMENT OPPORTUNITIES

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

43

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

54%

50%

50%

29%

29%

21%

21%

17%

8%

4%

33%

37%

45%

45%

30%

24%

13%

17%

23%

8%

Sponsorship of future education

Clear path for advancement

Leadership opportunities

Good reference for future career

High future earnings

Competitive benefits

Overtime pay/compensation

Performance-related bonus

Competitive base salary

Rapid promotion Michigan Technological University

Total

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© Universum Communications

TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5

STUDENTS’ EMPLOYER PREFERENCES

PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

!44

MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL

1. Respect for its people (People & Culture)

2. A creative and dynamic work environment (People & Culture)

3. Ethical standards (Employer Reputation & Image)

4. Secure employment (Job Characteristics)

5. A friendly work environment (People & Culture)

1. A creative and dynamic work environment (People & Culture)

2. Clear path for advancement (Remuneration & Advancement Opportunities)

3. Secure employment (Job Characteristics)

4. Leaders who will support my development (People & Culture)

5. Variety of assignments (Job Characteristics)

Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

Page 45: Universum Student survey 2012 University Report  •  US Undergraduate Edition

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

APPENDIX 6.

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (1/8)

46

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Michigan State University 1.62% Pennsylvania State University 0.98%University of Arizona 1.48% Boston University 0.96%University of Michigan - Ann Arbor 1.44% Miami University of Ohio 0.93%University of California - Los Angeles 1.30% University of Florida 0.92%University of Washington - Seattle 1.30% University of Maryland - CollegePark 0.91%University of Central Florida 1.30% University of Oregon 0.89%Florida State University 1.30% Georgia State University 0.88%University of Colorado - Boulder 1.26% University of California - Santa Barbara 0.88%University of Kansas 1.24% Auburn University 0.86%Rutgers University - New Brunswick 1.18% California State University - Fullerton 0.82%New York University 1.14% University of Cincinnati 0.79%University of New Mexico 1.14% California State University - Northridge 0.78%Purdue University 1.09% George Mason University 0.75%University of Illinois at Urbana - Champaign 1.08% University of Wisconsin - Madison 0.75%University of California - Berkeley 1.05% Baylor University 0.73%Texas A&M University 1.03% Montclair State University 0.73%Northern Arizona University 0.99% University of Connecticut 0.73%Temple University 0.98% Kansas State University 0.73%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (2/8)

47

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

University of Colorado - Denver 0.71% University of Maryland - Baltimore 0.54%University of North Texas 0.71% Radford University 0.52%University of Texas - Austin 0.68% University of Minnesota - Twin Cities 0.52%University of Nevada - Las Vegas 0.66% University of South Carolina - Columbia 0.52%University of California - Riverside 0.66% University of Texas at San Antonio 0.52%University of Kentucky 0.65% University of Pennsylvania 0.51%Fort Hays State University 0.62% Virginia Commonwealth University 0.51%Colorado State University 0.61% Southern Illinois University 0.51%University of Houston 0.61% Loyola University - Chicago 0.51%University of Iowa 0.60% Indiana University 0.50%SUNY Stony Brook 0.60% Ohio State University 0.50%University of North Carolina - Chapel Hill 0.59% University of South Florida 0.50%University of Massachusetts - Amherst 0.57% SUNY Albany 0.48%Clemson University 0.56% Western Washington University 0.47%University of Georgia 0.55% University of Illinois - Chicago 0.46%Boise State University 0.55% University of Pittsburgh 0.46%CUNY Queens College 0.55% Western Michigan University 0.46%University of Tennessee 0.55% Cornell University 0.45%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (3/8)

48

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Towson University 0.45% University of Oklahoma 0.39%University of Southern California 0.44% Louisiana State University 0.38%DePaul University 0.44% University of Hawaii 0.38%Harvard University 0.43% University of Texas - El Paso 0.37%Portland State University 0.43% Mississippi State University 0.36%University of California - San Diego 0.43% Marshall University 0.36%Arizona State University 0.42% University of North Carolina - Charlotte 0.36%Virginia Tech 0.41% Syracuse University 0.35%CUNY Brooklyn College 0.41% California Polytechnic State University - San Luis Obispo 0.35%Texas Pan American University 0.41% Rhode Island College 0.35%Wright State University 0.41% Central Michigan University 0.35%Texas Woman's University 0.41% West Virginia University 0.34%Appalachian State University 0.41% Rochester Institute of Technology 0.34%Chapman University 0.40% University of California - Irvine 0.34%Iowa State University 0.40% University of California - Santa Cruz 0.34%Texas Tech University 0.39% Kent State University 0.34%Washington University in St. Louis 0.39% University of Miami 0.33%University of Vermont 0.39% Indiana University of Pennsylvania 0.32%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (4/8)

49

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Kennesaw State University 0.32% College of Charleston 0.27%Illinois State University 0.32% Missouri State University 0.27%Florida International University 0.32% Wake Forest University 0.26%University of Louisville 0.32% University of Texas - Arlington 0.26%University of Virginia 0.32% University of Mary Washington 0.26%Southeastern Louisiana University 0.31% University of Nebraska - Lincoln 0.26%University of Alabama 0.31% SUNY Buffalo 0.25%Ramapo College 0.30% Oregon State University 0.25%Vanderbilt University 0.30% Middle Tennessee State University 0.25%Washington State University 0.30% University of North Florida 0.25%Florida Atlantic University 0.30% Brown University 0.25%Georgetown University 0.29% Yale University 0.24%Ball State University 0.28% California State University - Fresno 0.24%University of Akron 0.27% Stanford University 0.23%San Diego State University 0.27% SUNY Binghamton 0.23%University of Utah 0.27% CUNY College of Staten Island 0.23%James Madison University 0.27% Drexel University 0.23%Tulane University 0.27% University of Missouri - Columbia 0.23%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (5/8)

50

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Wichita State University 0.23% St. Joseph's University 0.18%Princeton University 0.21% University of Central Missouri 0.18%Seton Hall University 0.21% Bradley University 0.18%Northeastern University 0.21% Brandeis University 0.17%University of Alaska - Fairbanks 0.21% Columbus State University 0.17%University of Rhode Island 0.21% New Mexico State University 0.17%University of Rochester 0.21% Utah State University 0.17%Florida A&M University 0.20% University of Texas - Tyler 0.17%Rutgers University - Camden 0.20% Lafayette College 0.16%California State University - Long Beach 0.20% University of Northern Colorado 0.16%Youngstown State University 0.20% North Carolina State University - Raleigh 0.16%Saginaw Valley State University 0.20% Texas Christian University 0.16%Duke University 0.19% California State University - Dominguez Hills 0.16%Murray State University 0.19% St. Cloud State University 0.16%Xavier University 0.19% University of Toledo 0.16%Old Dominion University 0.19% University of West Georgia 0.16%University of Michigan - Dearborn 0.18% Western Connecticut State University 0.16%University of Mississippi 0.18% Southern Methodist University 0.16%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (6/8)

51

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

University of Wyoming 0.16% University of Puerto Rico 0.13%University of Northern Iowa 0.15% Howard University 0.13%University of Arkansas - Pine Bluff 0.15% Providence College 0.13%University of South Alabama 0.15% Northern Illinois University 0.12%La Salle University 0.14% Loyola Marymount University 0.12%University of San Diego 0.14% Truman State University 0.12%University of Denver 0.14% University of Idaho 0.12%University of Delaware 0.14% Montana State University - Bozeman 0.12%Spelman College 0.14% Oklahoma State University 0.12%Bucknell University 0.14% Eastern Michigan University 0.12%Brigham Young University 0.14% CUNY NYC College of Technology 0.11%CUNY Hunter College 0.14% Eastern Illinois University 0.11%Morgan State University 0.14% Idaho State University 0.11%Rutgers University - Newark 0.14% San Jose State University 0.11%University of California - Davis 0.14% University of Washington - Bothell 0.11%University of Maine 0.14% North Dakota State University 0.11%East Carolina University 0.13% Southern Utah University 0.11%St. Louis University 0.13% Prairie View A&M University 0.11%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (7/8)

52

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Keene State College 0.10% Lehigh University 0.08%University of San Francisco 0.10% DePauw University 0.08%Morehouse College 0.10% Pace University - New York City 0.07%Arkansas State University 0.10% Bowling Green State University 0.07%George Washington University 0.10% California State University - Sacramento 0.07%University of Southern Indiana 0.09% College of New Jersey 0.07%Villanova University 0.09% Georgia Southern University 0.07%Boston College 0.09% Northwestern University 0.07%University of Arkansas - Fayetteville 0.09% Indiana State University 0.07%University of Chicago 0.09% CUNY Baruch College 0.07%University of Wisconsin - Milwaukee 0.09% American University 0.06%Santa Clara University 0.09% Clark Atlanta University 0.06%Columbia University 0.09% Trinity University 0.06%Creighton University 0.09% Georgia Institute of Technology 0.05%Johns Hopkins University 0.09% Texas Southern University 0.05%Lewis University 0.08% Rensselaer Polytechnic Institute 0.05%Fairfield University 0.08% University of Evansville 0.05%College of William and Mary 0.08% University of Dayton 0.05%

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Universum Student Survey 2012University Report

US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (8/8)

53

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Butler University 0.05% Alabama A&M University 0.02%Barnard College 0.05% Claflin University 0.02%Marquette University 0.05% CUNY City College 0.02%North Carolina A&T State University 0.05% CUNY Medgar Evers College 0.02%St. John's University 0.05% Fordham University 0.02%University of New Hampshire 0.05% Hofstra University 0.02%University of Richmond 0.05% Lincoln University 0.02%University of Texas - Dallas 0.05% Stevens Institute of Technology 0.02%Xavier University of Louisiana 0.05% University of New Orleans 0.02%Pace University - Westchester 0.04% University of Ohio 0.02%Carnegie Mellon University 0.04% University of Tulsa 0.02%Rice University 0.04% Western Kentucky University 0.02%Massachusetts Institute of Technology 0.04% Regis University 0.02%Case Western Reserve University 0.03% Dartmouth College 0.02%Albion College 0.03% Bentley University 0.02%Missouri University of Science & Technology 0.03% Huston-Tillotson University 0.01%Wayne State University 0.03% Rose-Hulman Institute of Technology 0.01%Robert Morris University 0.02% New Jersey Institute of Technology 0.01%Michigan Technological University 0.02% Other 4.27%