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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . All students. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation
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UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition
Michigan Technological University
WWW.UNIVERSUMGLOBAL.COM
All students
© Universum Communications 2
UNIVERSUM IN THE WORLD
ANNUAL RESEARCHCONSULTING PROJECTS
3
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.
We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.
ABOUT US
Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
METHODOLOGY & KEY FINDINGS 1.
5© Universum Communications
METHODOLOGY & TARGET GROUPS
METHODOLOGY & KEY FINDINGS
Base of the group
Number of respondents
Group 1
Group 2
Michigan Technological University
Total
544
59,643
THE QUESTIONNAIRE Created with 24 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight. Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).
WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
© Universum Communications 6
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
METHODOLOGY & KEY FINDINGS
33% women and 67% men Average age:
20.5 years
Average perceived GPA:
3.2Average expected annual salary:
54,868 USD
Top career goals: • To be secure or stable in my job• To have work/life balance• To be dedicated to a cause or to feel that I am serving
a greater good
Top actual communication channels: • Employer websites• Career fairs• TV advertisements
Most preferred industries: • Engineering and manufacturing• Aerospace and defense• Automotive
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
© Universum Communications 7
KEY FINDINGS • TOTAL
METHODOLOGY & KEY FINDINGS
66% women and 34% men Average age:
21.1 years
Average perceived GPA:
3.5Average expected annual salary:
50,642 USD
Most preferred industries: • Health care equipment and services• Educational and research institutions• Public sector and Governmental Agencies
Top career goals: • To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am serving
a greater good
Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 8
AGE & GENDER
METHODOLOGY & KEY FINDINGS
AVERAGE AGE GENDER
• What is your year of birth?• What is your gender
20.5 years
21.1 years
Michigan Technological University
Total
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
33%
66%
67%
34%
Michigan Technological University
Total
Female Male
?? SURVEY QUESTION
© Universum Communications 9
ETHNICITY
METHODOLOGY & KEY FINDINGS
How would you classify your ethnic background?
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
92%
8%
7%
7%
2%
65%
13%
2%
10%
12%
2%
2%
1%
3%
White/Caucasian
Asian/Native Hawaiian or PacificIslander
American Indian/Alaskan Native
Black/African American
Latino/Hispanic
Asian-Indian
Middle Eastern
Other
I do not wish to sayMichigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
10
AREA OF STUDYBUSINESS (1/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Management 29% 11%Accounting/ Auditing/ Taxation 21% 28%Marketing 18% 15%Economics 15% 10%Operations 12% 1%Finance 9% 18%Supply Chain Management 9% 2%Logistics 6% 1%Advertising 3% 4%Banking 3% 2%Entrepreneurial Studies 3% 3%Film and Media Arts 3% 2%International Business 3% 6%Sales 3% 1%Statistics 3% 1%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
11
AREA OF STUDYBUSINESS (2/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Actuarial Science 0% 1%Broadcasting, Telecommunications and Mass Media 0% 1%Business Administration & Management 0% 8%Business Law 0% 1%Communication Studies 0% 4%Digital Communications and Multimedia 0% 1%Financial Management 0% 2%Financial Planning 0% 1%Healthcare Administration 0% 3%Hospitality Management 0% 3%Human Resource Management 0% 3%Industrial Management 0% 0%Information, Risk & Operations Management (IROM) 0% 1%Insurance 0% 1%Journalism 0% 2%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
12
AREA OF STUDYBUSINESS (3/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Labor Studies 0% 0%Management Information Systems 0% 3%Merchandising & Retail/ Fashion Apparel 0% 1%Non-Profit Administration 0% 1%Prelaw 0% 2%Project Management 0% 1%Public Administration & Policy 0% 1%Public Relations 0% 4%Radio and Television 0% 1%Real Estate 0% 1%Restaurant Management 0% 1%Speech Communication 0% 1%Strategic and Organizational Communication 0% 1%Tourism 0% 1%Undeclared 0% 3%Other Business 3% 4%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
13
AREA OF STUDYENGINEERING (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Mechanical Engineering 36% 24%Civil Engineering 17% 13%Chemical Engineering 13% 14%Electrical Engineering 11% 11%Biomedical Engineering 9% 9%Environmental Engineering 9% 4%Materials Engineering 6% 3%Computer Engineering 2% 6%Engineering Technology 2% 1%Biological Engineering/Bioengineering 1% 4%Construction 1% 2%Aerospace Engineering/Aeronautics 1% 7%Electronics Engineering 1% 1%Biomolecular Engineering 0% 1%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
14
AREA OF STUDYENGINEERING (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Engineering Management 0% 1%Industrial Engineering/Design 0% 7%Manufacturing Engineering 0% 1%Petroleum Engineering 0% 2%Physics Engineering 0% 1%Software Engineering 0% 1%Architectural Engineering 0% 2%Astronautical Engineering 0% 0%General Engineering 0% 0%Nuclear Engineering 0% 1%Packaging 0% 0%Systems Analysis & Engineering 0% 1%Undeclared 0% 1%Other Engineering 3% 3%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
15
AREA OF STUDYIT (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Computer Science 57% 51%Computer Networking 32% 7%Network Security 22% 6%Information Technology 16% 13%Software Engineering 14% 5%Computer Programming 11% 11%Information Systems 11% 11%Information Systems Security 11% 6%Computer Information Systems 8% 11%Computer Information Technology 8% 9%Information Assurance 5% 2%Internet Technologies 5% 2%Telecommunications/ Data Networking 5% 2%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
16
AREA OF STUDYIT (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Computer Engineering 3% 2%Game Design 3% 6%Graphics & Multimedia 3% 6%Technology Management 3% 3%Computer Forensics 0% 3%Engineering Technology 0% 0%Geographic Information Systems 0% 1%Management Information System (MIS) 0% 9%Managing Innovation 0% 0%Undeclared 0% 1%Web Development and Design 0% 9%Web Management 0% 3%Other IT 0% 3%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
17
AREA OF STUDYNATURAL SCIENCES (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Biology 21% 27%Chemistry and Biochemistry 17% 13%Environmental Studies 15% 5%Ecology 14% 1%Psychology 14% 11%Wildlife Ecology 10% 1%Mathematics & Statistics 8% 5%Forestry 6% 0%Health Sciences 6% 8%Pre-Medical Studies 6% 16%Geology 5% 1%Physics 5% 3%Exercise Science 4% 3%Physical Therapy 4% 3%Biotechnology 3% 1%Neuroscience 3% 4%Pharmacy 3% 3%Veterinary Science 3% 3%Animal Sciences 1% 4%Computer Science 1% 1%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
18
AREA OF STUDYNATURAL SCIENCES (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Geography 1% 1%Kinesiology 1% 4%Microbiology 1% 3%Undeclared 1% 1%Zoology 1% 2%Agriculture 0% 2%Astronomy 0% 0%Atmospheric Studies 0% 0%Aviation 0% 1%Dietetics/Nutrition 0% 3%Food Science 0% 1%Forensic Sciences 0% 1%Geoscience 0% 1%Human Ecology 0% 0%Marine Science 0% 1%Nursing 0% 12%Occupational Science 0% 1%Public Health 0% 3%Sports Management 0% 0%Other Natural Sciences 4% 3%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
19
AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (1/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Science, Technology and Society Program 29% 1%English 20% 9%Mass Communication 20% 8%Anthropology 11% 5%Education 11% 13%Social Sciences 11% 2%History 9% 7%Cultural Studies 6% 1%Humanities Program 6% 1%International Studies 6% 5%Music 6% 4%Creative Writing 3% 3%Criminal Justice 3% 5%Ethnic and Regional Studies 3% 1%Foreign Language 3% 10%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
20
AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (2/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Gender Studies 3% 1%Government 3% 1%Graphic & Interactive Design 3% 2%Law and Legal Studies 3% 2%Linguistics 3% 2%Philosophy 3% 3%Political Science 3% 11%Pre-Law 3% 5%Psychology 3% 18%Religious Studies 3% 1%American Studies 0% 1%Architecture 0% 2%Art and Art History 0% 5%Child/Family Development 0% 3%Classical Studies 0% 1%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
21
AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (3/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Comparative Literature Program 0% 0%Counseling 0% 1%European Studies 0% 0%Geography and the Environment 0% 1%Interior Design 0% 1%International Relations 0% 4%Peace Studies 0% 0%Photography 0% 1%Planning 0% 1%Social Work 0% 3%Sociology 0% 5%Special Education 0% 2%Speech Therapy 0% 2%Theatre and Dance 0% 3%Undeclared 0% 1%Women's Studies 0% 1%Other Humanities 14% 7%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONSTOTAL
22
METHODOLOGY & KEY FINDINGS
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Pennsylvania State University 1.31% University of Maryland - CollegePark 0.83%Michigan State University 1.20% Virginia Tech 0.79%University of Central Florida 1.17% University of Georgia 0.79%Arizona State University 1.12% Rutgers University - New Brunswick 0.77%Purdue University 1.10% Ohio State University 0.76%Texas A&M University 1.09% University of South Florida 0.76%University of Washington - Seattle 1.01% Temple University 0.75%University of Arizona 1.00% University of Cincinnati 0.75%Florida State University 0.94% University of Texas at San Antonio 0.73%University of Houston 0.91% California State University - Northridge 0.73%University of Florida 0.91% University of California - Berkeley 0.73%University of Illinois at Urbana - Champaign 0.88% Auburn University 0.71%University of Michigan - Ann Arbor 0.88% University of Kansas 0.70%University of Colorado - Boulder 0.85% University of California - Los Angeles 0.69%University of Wisconsin - Madison 0.83% University of New Mexico 0.68%
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
1. METHODOLOGY & KEY FINDINGS
UNIVERSITY EXPERIENCE 2.
?? SURVEY QUESTION
© Universum Communications 24
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY
UNIVERSITY EXPERIENCE
How often have you used your campus career services or attended event/work-shops hosed by them this year?
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
12%
30%
29%
27%
3%
24%
52%
10%
13%
2%
Once
2-5 times
6 or more times
None
Not planning to visitVirtually
Physically
?? SURVEY QUESTION
© Universum Communications 25
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
EMPLOYMENT ADVISNING
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
CAREER ADVISING
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
3%
7%
25%
28%
25%
12%
5%
9%
23%
27%
21%
16%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
2%
6%
11%
33%
41%
7%
3%
7%
20%
30%
27%
12%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 26
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
CAREER/JOB FAIRSINTERNSHIP POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
4%
8%
19%
29%
36%
5%
5%
11%
22%
27%
27%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
2%
3%
10%
24%
58%
3%
3%
7%
20%
31%
32%
8%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 27
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
4%
8%
22%
32%
30%
6%
4%
11%
24%
28%
23%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
3%
12%
23%
31%
24%
7%
4%
10%
26%
28%
22%
10%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 28
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
3%
7%
24%
34%
27%
6%
4%
9%
23%
30%
24%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
2%
3%
16%
31%
38%
9%
3%
8%
21%
29%
27%
13%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 29
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
2%
6%
17%
38%
31%
6%
5%
11%
24%
26%
20%
15%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 30
OVERALL SATISFACTION
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
How would you rate the career services offered at your school?
3%
8%
30%
41%
18%
3%
18%
37%
29%
13%
Poor
Fair
Good
Very good
ExcellentMichigan Technological University
Total
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.
?? SURVEY QUESTION
© Universum Communications 32
MOST PREFERRED INDUSTRIES
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
52%
21%
18%
13%
12%
10%
9%
8%
8%
8%
11%
6%
3%
2%
5%
2%
4%
4%
9%
15%
Engineering and manufacturing
Aerospace and defense
Automotive
Construction and materials
Software and computer services
Industrial engineering
Oil & Gas
Chemicals
Pharmaceuticals and biotech
Public sector and Governmental Agencies Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 33
PREFERRED SIZE OF EMPLOYER
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What size of employer would you prefer working for when choosing your first employment? Please select only one alternative
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
2%
16%
44%
17%
21%
2%
21%
40%
20%
17%
Micro employer (Less than 10employees)
Small employer (10-100employees)
Medium-sized employer (100-500employees)
Big employer (500-1000employees)
Macro employer (More than 1000employees) Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 34
CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
64%
64%
37%
33%
24%
24%
24%
9%
9%
58%
63%
47%
35%
9%
23%
25%
16%
11%
To be secure or stable in my job
To have work/life balance
To be dedicated to a cause or to feel that I amserving a greater good
To be competitively or intellectually challenged
To be a technical or functional expert
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To have an international career
To be autonomous or independent Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 35
CAREER GOALS • 2012 VS. 2011MICHIGAN TECHNOLOGICAL UNIVERSITY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
64%
64%
37%
33%
24%
24%
24%
9%
9%
49%
65%
39%
36%
25%
25%
23%
10%
10%
To be secure or stable in my job
To have work/life balance
To be dedicated to a cause or to feel that I amserving a greater good
To be competitively or intellectually challenged
To be a technical or functional expert
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To have an international career
To be autonomous or independent Michigan Technological University 2012
Michigan Technological University 2011
?? SURVEY QUESTION
© Universum Communications 36
CAREER GOALS • 2012 VS. 2011TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
63%
58%
47%
35%
25%
23%
16%
11%
9%
62%
56%
44%
34%
24%
22%
17%
12%
9%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel that I am serving agreater good
To be competitively or intellectually challenged
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
To be a technical or functional expert Total 2012
Total 2011
?? SURVEY QUESTION
© Universum Communications 37
EXPECTED ANNUAL SALARY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
54,868
USD50,642Total
Michigan Technological University
USD
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 38
ACTUAL COMMUNICATION CHANNELS • TOP 10
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Through which channels have you learnt about these employers?Please select as many alternatives as applicable
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
49%
45%
30%
21%
21%
21%
19%
18%
18%
18%
43%
28%
32%
21%
32%
16%
22%
16%
21%
24%
Employer websites
Career fairs
TV advertisements
Career guidance websites
Social networks/communities
Employer presentations on campus
News print media advertisements
Recruitment brochures
News websites advertisements
Professional networks/communities Michigan Technological University
Total
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
STUDENTS’ EMPLOYER PREFERENCES 4.5. APPENDIX
© Universum Communications
EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments
PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
40
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
!
© Universum Communications
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES 5
EMPLOYER REPUTATION
& IMAGE
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
JOBCHARACTERISTICS
PEOPLE& CULTURE
41
?? SURVEY QUESTION
© Universum Communications
RELATIVE IMPORTANCE OF EACH DRIVER
STUDENTS’ EMPLOYER PREFERENCES
How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance
5
42
Michigan Technological University Total
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
22%
27%25%
25% 22%
26%26%
25%
?? SURVEY QUESTION
© Universum Communications
EMPLOYER REPUTATION & IMAGE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
EMPLOYERREPUTATION
& IMAGE
43
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
54%
35%
35%
33%
27%
27%
24%
22%
14%
13%
39%
34%
44%
30%
20%
30%
23%
27%
15%
20%
Innovation
Financial strength
Ethical standards
Attractive/exciting products and services
Environmental sustainability
Prestige
Market success
Inspiring management
Fast-growing/entrepreneurial
Corporate Social Responsibility Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
JOB CHARACTERISTICS
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
JOBCHARACTERISTICS
44
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
59%
42%
38%
36%
28%
21%
21%
19%
12%
10%
49%
27%
32%
41%
29%
22%
23%
28%
14%
18%
Secure employment
Variety of assignments
Challenging work
Professional training and development
Flexible working conditions
Team oriented work
High level of responsibility
Opportunities for international travel/relocation
Control over my number of working hours
Client interaction Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
PEOPLE & CULTURE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
PEOPLE& CULTURE
45
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
54%
47%
46%
43%
31%
23%
19%
10%
8%
5%
50%
46%
43%
39%
30%
22%
19%
12%
15%
11%
Respect for its people
A creative and dynamic work environment
A friendly work environment
Leaders who will support my development
Recognizing performance (meritocracy)
Enabling me to integrate personal interests inmy schedule
Recruiting only the best talent
Support for gender equality
Interaction with international clients andcolleagues
Acceptance towards minorities Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
REMUNERATION & ADVANCEMENT OPPORTUNITIES
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
46
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
42%
37%
36%
34%
33%
30%
29%
19%
14%
10%
42%
37%
28%
37%
27%
39%
29%
18%
13%
10%
Leadership opportunities
High future earnings
Competitive base salary
Clear path for advancement
Competitive benefits
Good reference for future career
Sponsorship of future education
Performance-related bonus
Overtime pay/compensation
Rapid promotion Michigan Technological University
Total
© Universum Communications
TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
STUDENTS’ EMPLOYER PREFERENCES
PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
!47
MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL
1. Respect for its people (People & Culture)
2. Secure employment (Job Characteristics)
3. A creative and dynamic work environment (People & Culture)
4. A friendly work environment (People & Culture)
5. Professional training and development (Job Characteristics)
1. Secure employment (Job Characteristics)
2. Respect for its people (People & Culture)
3. A friendly work environment (People & Culture)
4. A creative and dynamic work environment (People & Culture)
5. Variety of assignments (Job Characteristics)
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
APPENDIX 5.
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (1/8)
49
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Pennsylvania State University 1.31% University of South Florida 0.76%Michigan State University 1.20% Temple University 0.75%University of Central Florida 1.17% University of Cincinnati 0.75%Arizona State University 1.12% University of Texas at San Antonio 0.73%Purdue University 1.10% California State University - Northridge 0.73%Texas A&M University 1.09% University of California - Berkeley 0.73%University of Washington - Seattle 1.01% Auburn University 0.71%University of Arizona 1.00% University of Kansas 0.70%Florida State University 0.94% University of California - Los Angeles 0.69%University of Houston 0.91% University of New Mexico 0.68%University of Florida 0.91% California State University - Long Beach 0.67%University of Illinois at Urbana - Champaign 0.88% Indiana University 0.67%University of Michigan - Ann Arbor 0.88% North Carolina State University - Raleigh 0.67%University of Colorado - Boulder 0.85% Texas Tech University 0.66%University of Wisconsin - Madison 0.83% Northern Arizona University 0.65%University of Maryland - CollegePark 0.83% New York University 0.65%Virginia Tech 0.79% University of Texas - Austin 0.64%University of Georgia 0.79% Colorado State University 0.64%Rutgers University - New Brunswick 0.77% Iowa State University 0.64%Ohio State University 0.76%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (2/8)
50
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Georgia State University 0.64% University of Iowa 0.54%Louisiana State University 0.63% University of California - San Diego 0.54%Kansas State University 0.63% University of California - Riverside 0.53%Clemson University 0.62% Kent State University 0.53%University of South Carolina - Columbia 0.61% DePaul University 0.52%Rochester Institute of Technology 0.59% Central Michigan University 0.51%University of Nevada - Las Vegas 0.59% CUNY Baruch College 0.51%Boston University 0.59% University of Puerto Rico 0.50%University of Alabama 0.58% Baylor University 0.50%California State University - Fullerton 0.58% Oklahoma State University 0.49%University of Kentucky 0.57% SUNY Stony Brook 0.49%Miami University of Ohio 0.57% Mississippi State University 0.49%University of Massachusetts - Amherst 0.57% University of Connecticut 0.48%University of Akron 0.57% University of Oregon 0.48%George Mason University 0.57% University of Texas - Arlington 0.48%University of Tennessee 0.56% Oregon State University 0.47%Georgia Institute of Technology 0.56% University of Colorado - Denver 0.47%University of California - Santa Barbara 0.55% California Polytechnic State University - San Luis Obispo 0.47%University of Oklahoma 0.54% SUNY Buffalo 0.47%University of Southern California 0.54%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (3/8)
51
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
East Carolina University 0.46% Eastern Michigan University 0.38%Florida International University 0.46% New Mexico State University 0.38%University of Minnesota - Twin Cities 0.45% Loyola University - Chicago 0.38%University of Illinois - Chicago 0.45% Kennesaw State University 0.38%Cornell University 0.45% University of Texas - El Paso 0.37%Virginia Commonwealth University 0.45% University of Maryland - Baltimore 0.37%James Madison University 0.44% University of North Texas 0.36%University of Nebraska - Lincoln 0.43% Brigham Young University 0.35%Northeastern University 0.43% University of Delaware 0.34%West Virginia University 0.42% Florida Atlantic University 0.34%Texas Pan American University 0.42% Appalachian State University 0.34%CUNY Brooklyn College 0.42% Western Washington University 0.33%University of Missouri - Columbia 0.41% Montclair State University 0.33%Boise State University 0.41% University of North Carolina - Chapel Hill 0.33%Old Dominion University 0.41% Indiana University of Pennsylvania 0.33%Towson University 0.40% San Diego State University 0.32%Syracuse University 0.40% SUNY Albany 0.32%California State University - Fresno 0.39% University of Hawaii 0.31%Drexel University 0.38% University of Miami 0.31%University of Pennsylvania 0.38%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (4/8)
52
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
University of North Carolina - Charlotte 0.30% Missouri University of Science & Technology 0.25%Florida A&M University 0.30% Missouri State University 0.25%CUNY Queens College 0.30% University of Wyoming 0.25%Utah State University 0.30% Portland State University 0.25%Ball State University 0.30% Tulane University 0.25%North Dakota State University 0.29% Western Michigan University 0.25%Illinois State University 0.29% University of California - Irvine 0.24%University of Pittsburgh 0.29% Washington University in St. Louis 0.24%SUNY Binghamton 0.29% New Jersey Institute of Technology 0.24%University of South Alabama 0.29% University of Louisville 0.24%Texas Woman's University 0.29% Bentley University 0.23%Pace University - New York City 0.28% Villanova University 0.23%University of Vermont 0.28% Washington State University 0.23%Montana State University - Bozeman 0.27% Southeastern Louisiana University 0.23%Michigan Technological University 0.27% Arkansas State University 0.23%University of Virginia 0.27% Harvard University 0.23%Southern Illinois University 0.26% Saginaw Valley State University 0.23%Marshall University 0.26% University of Alaska - Fairbanks 0.23%Fort Hays State University 0.26% St. John's University 0.23%University of Rhode Island 0.25%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (5/8)
53
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Idaho State University 0.22% Northern Illinois University 0.19%Middle Tennessee State University 0.22% College of Charleston 0.19%CUNY NYC College of Technology 0.22% Bradley University 0.19%Georgetown University 0.22% University of San Diego 0.19%Youngstown State University 0.22% Murray State University 0.19%Rensselaer Polytechnic Institute 0.22% Texas Christian University 0.19%University of North Florida 0.22% University of Toledo 0.19%University of Michigan - Dearborn 0.21% Wichita State University 0.19%Radford University 0.21% University of Dayton 0.19%Rutgers University - Newark 0.21% University of Utah 0.18%Howard University 0.21% University of Central Missouri 0.18%St. Louis University 0.20% Wright State University 0.18%Morgan State University 0.20% Massachusetts Institute of Technology 0.18%Embry Riddle Aeronautical University 0.20% Colorado School of Mines 0.18%Chapman University 0.20% University of San Francisco 0.18%Duke University 0.20% University of Texas - Tyler 0.17%Lehigh University 0.20% Seton Hall University 0.17%Ramapo College 0.20% Rhode Island College 0.17%University of California - Santa Cruz 0.20% Columbia University 0.17%George Washington University 0.20%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (6/8)
54
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Stanford University 0.17% Boston College 0.15%Santa Clara University 0.17% Columbus State University 0.14%University of California - Davis 0.17% Texas Southern University 0.14%Vanderbilt University 0.17% Brown University 0.14%Indiana State University 0.17% Wake Forest University 0.14%University of Northern Colorado 0.16% La Salle University 0.14%St. Cloud State University 0.16% University of Denver 0.14%Southern Methodist University 0.16% Princeton University 0.14%University of Idaho 0.16% Robert Morris University 0.14%University of Maine 0.16% Rutgers University - Camden 0.13%University of Mississippi 0.16% Fordham University 0.13%Xavier University 0.16% Prairie View A&M University 0.13%University of Rochester 0.15% University of Southern Indiana 0.13%University of Mary Washington 0.15% Southern Utah University 0.13%Loyola Marymount University 0.15% Fairfield University 0.13%University of West Georgia 0.15% University of Arkansas - Fayetteville 0.12%CUNY College of Staten Island 0.15% Providence College 0.12%Carnegie Mellon University 0.15% St. Joseph's University 0.12%University of Northern Iowa 0.15% Truman State University 0.12%Johns Hopkins University 0.15%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (7/8)
55
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Western Connecticut State University 0.12% Lafayette College 0.08%Yale University 0.11% Keene State College 0.08%University of Notre Dame 0.11% Lewis University 0.07%Case Western Reserve University 0.11% Clark Atlanta University 0.07%Bucknell University 0.11% Brandeis University 0.07%Babson College 0.11% University of Wisconsin - Milwaukee 0.07%Northwestern University 0.11% University of Richmond 0.07%University of Washington - Bothell 0.10% Trinity University 0.07%California State University - Dominguez Hills 0.09% University of Chicago 0.07%College of William and Mary 0.09% San Jose State University 0.07%Alabama A&M University 0.09% Rice University 0.06%Pace University - Westchester 0.09% Wayne State University 0.06%College of New Jersey 0.09% Spelman College 0.06%Butler University 0.09% University of Texas - Dallas 0.06%Morehouse College 0.09% Bowling Green State University 0.06%University of Arkansas - Pine Bluff 0.09% CUNY Hunter College 0.06%Creighton University 0.09% University of Evansville 0.05%Polytechnic Institute of New York University 0.08% California State University - Sacramento 0.05%American University 0.08% California Polytechnic State University - Pomona 0.05%Georgia Southern University 0.08%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition All students
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (8/8)
56
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Eastern Illinois University 0.05% University of St.Thomas - St.Paul 0.01%University of New Orleans 0.04% University of Tulsa 0.01%University of Ohio 0.04% University of New Hampshire 0.01%DePauw University 0.04% Southern University and A&M College 0.01%California Institute of Technology 0.04% Hofstra University 0.01%North Carolina A&T State University 0.04% Dartmouth College 0.01%Albion College 0.04% Cleveland State University 0.01%New York Institute of Technology 0.03% Kettering University 0.01%Regis University 0.03% Milwaukee School Of Engineering 0.01%Bryant University 0.03% Wentworth Institute of Technology 0.01%Barnard College 0.03% Manhattan College 0.01%Western Kentucky University 0.03% Southern New Hampshire University 0.01%Huston-Tillotson University 0.03% Worcester Polytechnic Institute 0.01%Marquette University 0.03% Claflin University 0.01%CUNY City College 0.03% CUNY Medgar Evers College 0.01%Xavier University of Louisiana 0.03% Lincoln University 0.01%Oakland University 0.02% Bryn Mawr College 0.01%Stevens Institute of Technology 0.02% Central Connecticut State University 0.01%California State University - Chico 0.02% Emory University 0.01%Tuskegee University 0.02% Smith College 0.00%Olin College of Engineering 0.02% Rose-Hulman Institute of Technology 0.00%Fairleigh Dickinson University 0.01% Pratt Institute 0.00%Hampton University 0.01% Other 4.06%