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UNIVERSUM STUDENT SURVEY 2012 University Report • US Undergraduate Edition Michigan Technological University WWW.UNIVERSUMGLOBAL.COM All students

Universum Student survey 2012 University Report • US Undergraduate Edition

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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . All students. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation

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Page 1: Universum Student survey 2012 University Report  •  US Undergraduate Edition

UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition

Michigan Technological University

WWW.UNIVERSUMGLOBAL.COM

All students

Page 2: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 2

UNIVERSUM IN THE WORLD

ANNUAL RESEARCHCONSULTING PROJECTS

Page 3: Universum Student survey 2012 University Report  •  US Undergraduate Edition

3

Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.

We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.

ABOUT US

Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.

Page 4: Universum Student survey 2012 University Report  •  US Undergraduate Edition

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. STUDENTS’ EMPLOYER PREFERENCES

5. APPENDIX

METHODOLOGY & KEY FINDINGS 1.

Page 5: Universum Student survey 2012 University Report  •  US Undergraduate Edition

5© Universum Communications

METHODOLOGY & TARGET GROUPS

METHODOLOGY & KEY FINDINGS

Base of the group

Number of respondents

Group 1

Group 2

Michigan Technological University

Total

544

59,643

THE QUESTIONNAIRE Created with 24 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight. Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).

WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.

FIELD PERIOD: November 2011 to March 2012

NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Page 6: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 6

KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY

METHODOLOGY & KEY FINDINGS

33% women and 67% men Average age:

20.5 years

Average perceived GPA:

3.2Average expected annual salary:

54,868 USD

Top career goals: • To be secure or stable in my job• To have work/life balance• To be dedicated to a cause or to feel that I am serving

a greater good

Top actual communication channels: • Employer websites• Career fairs• TV advertisements

Most preferred industries: • Engineering and manufacturing• Aerospace and defense• Automotive

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Page 7: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 7

KEY FINDINGS • TOTAL

METHODOLOGY & KEY FINDINGS

66% women and 34% men Average age:

21.1 years

Average perceived GPA:

3.5Average expected annual salary:

50,642 USD

Most preferred industries: • Health care equipment and services• Educational and research institutions• Public sector and Governmental Agencies

Top career goals: • To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am serving

a greater good

Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Page 8: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTIONS

© Universum Communications 8

AGE & GENDER

METHODOLOGY & KEY FINDINGS

AVERAGE AGE GENDER

• What is your year of birth?• What is your gender

20.5 years

21.1 years

Michigan Technological University

Total

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

33%

66%

67%

34%

Michigan Technological University

Total

Female Male

Page 9: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 9

ETHNICITY

METHODOLOGY & KEY FINDINGS

How would you classify your ethnic background?

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

92%

8%

7%

7%

2%

65%

13%

2%

10%

12%

2%

2%

1%

3%

White/Caucasian

Asian/Native Hawaiian or PacificIslander

American Indian/Alaskan Native

Black/African American

Latino/Hispanic

Asian-Indian

Middle Eastern

Other

I do not wish to sayMichigan Technological University

Total

Page 10: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

10

AREA OF STUDYBUSINESS (1/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Management 29% 11%Accounting/ Auditing/ Taxation 21% 28%Marketing 18% 15%Economics 15% 10%Operations 12% 1%Finance 9% 18%Supply Chain Management 9% 2%Logistics 6% 1%Advertising 3% 4%Banking 3% 2%Entrepreneurial Studies 3% 3%Film and Media Arts 3% 2%International Business 3% 6%Sales 3% 1%Statistics 3% 1%

Page 11: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

11

AREA OF STUDYBUSINESS (2/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Actuarial Science 0% 1%Broadcasting, Telecommunications and Mass Media 0% 1%Business Administration & Management 0% 8%Business Law 0% 1%Communication Studies 0% 4%Digital Communications and Multimedia 0% 1%Financial Management 0% 2%Financial Planning 0% 1%Healthcare Administration 0% 3%Hospitality Management 0% 3%Human Resource Management 0% 3%Industrial Management 0% 0%Information, Risk & Operations Management (IROM) 0% 1%Insurance 0% 1%Journalism 0% 2%

Page 12: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

12

AREA OF STUDYBUSINESS (3/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Labor Studies 0% 0%Management Information Systems 0% 3%Merchandising & Retail/ Fashion Apparel 0% 1%Non-Profit Administration 0% 1%Prelaw 0% 2%Project Management 0% 1%Public Administration & Policy 0% 1%Public Relations 0% 4%Radio and Television 0% 1%Real Estate 0% 1%Restaurant Management 0% 1%Speech Communication 0% 1%Strategic and Organizational Communication 0% 1%Tourism 0% 1%Undeclared 0% 3%Other Business 3% 4%

Page 13: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

13

AREA OF STUDYENGINEERING (1/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Mechanical Engineering 36% 24%Civil Engineering 17% 13%Chemical Engineering 13% 14%Electrical Engineering 11% 11%Biomedical Engineering 9% 9%Environmental Engineering 9% 4%Materials Engineering 6% 3%Computer Engineering 2% 6%Engineering Technology 2% 1%Biological Engineering/Bioengineering 1% 4%Construction 1% 2%Aerospace Engineering/Aeronautics 1% 7%Electronics Engineering 1% 1%Biomolecular Engineering 0% 1%

Page 14: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

14

AREA OF STUDYENGINEERING (2/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Engineering Management 0% 1%Industrial Engineering/Design 0% 7%Manufacturing Engineering 0% 1%Petroleum Engineering 0% 2%Physics Engineering 0% 1%Software Engineering 0% 1%Architectural Engineering 0% 2%Astronautical Engineering 0% 0%General Engineering 0% 0%Nuclear Engineering 0% 1%Packaging 0% 0%Systems Analysis & Engineering 0% 1%Undeclared 0% 1%Other Engineering 3% 3%

Page 15: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

15

AREA OF STUDYIT (1/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Computer Science 57% 51%Computer Networking 32% 7%Network Security 22% 6%Information Technology 16% 13%Software Engineering 14% 5%Computer Programming 11% 11%Information Systems 11% 11%Information Systems Security 11% 6%Computer Information Systems 8% 11%Computer Information Technology 8% 9%Information Assurance 5% 2%Internet Technologies 5% 2%Telecommunications/ Data Networking 5% 2%

Page 16: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

16

AREA OF STUDYIT (2/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Computer Engineering 3% 2%Game Design 3% 6%Graphics & Multimedia 3% 6%Technology Management 3% 3%Computer Forensics 0% 3%Engineering Technology 0% 0%Geographic Information Systems 0% 1%Management Information System (MIS) 0% 9%Managing Innovation 0% 0%Undeclared 0% 1%Web Development and Design 0% 9%Web Management 0% 3%Other IT 0% 3%

Page 17: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

17

AREA OF STUDYNATURAL SCIENCES (1/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Biology 21% 27%Chemistry and Biochemistry 17% 13%Environmental Studies 15% 5%Ecology 14% 1%Psychology 14% 11%Wildlife Ecology 10% 1%Mathematics & Statistics 8% 5%Forestry 6% 0%Health Sciences 6% 8%Pre-Medical Studies 6% 16%Geology 5% 1%Physics 5% 3%Exercise Science 4% 3%Physical Therapy 4% 3%Biotechnology 3% 1%Neuroscience 3% 4%Pharmacy 3% 3%Veterinary Science 3% 3%Animal Sciences 1% 4%Computer Science 1% 1%

Page 18: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

18

AREA OF STUDYNATURAL SCIENCES (2/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Geography 1% 1%Kinesiology 1% 4%Microbiology 1% 3%Undeclared 1% 1%Zoology 1% 2%Agriculture 0% 2%Astronomy 0% 0%Atmospheric Studies 0% 0%Aviation 0% 1%Dietetics/Nutrition 0% 3%Food Science 0% 1%Forensic Sciences 0% 1%Geoscience 0% 1%Human Ecology 0% 0%Marine Science 0% 1%Nursing 0% 12%Occupational Science 0% 1%Public Health 0% 3%Sports Management 0% 0%Other Natural Sciences 4% 3%

Page 19: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

19

AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (1/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Science, Technology and Society Program 29% 1%English 20% 9%Mass Communication 20% 8%Anthropology 11% 5%Education 11% 13%Social Sciences 11% 2%History 9% 7%Cultural Studies 6% 1%Humanities Program 6% 1%International Studies 6% 5%Music 6% 4%Creative Writing 3% 3%Criminal Justice 3% 5%Ethnic and Regional Studies 3% 1%Foreign Language 3% 10%

Page 20: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

20

AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (2/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Gender Studies 3% 1%Government 3% 1%Graphic & Interactive Design 3% 2%Law and Legal Studies 3% 2%Linguistics 3% 2%Philosophy 3% 3%Political Science 3% 11%Pre-Law 3% 5%Psychology 3% 18%Religious Studies 3% 1%American Studies 0% 1%Architecture 0% 2%Art and Art History 0% 5%Child/Family Development 0% 3%Classical Studies 0% 1%

Page 21: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

21

AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (3/3)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Comparative Literature Program 0% 0%Counseling 0% 1%European Studies 0% 0%Geography and the Environment 0% 1%Interior Design 0% 1%International Relations 0% 4%Peace Studies 0% 0%Photography 0% 1%Planning 0% 1%Social Work 0% 3%Sociology 0% 5%Special Education 0% 2%Speech Therapy 0% 2%Theatre and Dance 0% 3%Undeclared 0% 1%Women's Studies 0% 1%Other Humanities 14% 7%

Page 22: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

TOP EDUCATIONAL INSTITUTIONSTOTAL

22

METHODOLOGY & KEY FINDINGS

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Pennsylvania State University 1.31% University of Maryland - CollegePark 0.83%Michigan State University 1.20% Virginia Tech 0.79%University of Central Florida 1.17% University of Georgia 0.79%Arizona State University 1.12% Rutgers University - New Brunswick 0.77%Purdue University 1.10% Ohio State University 0.76%Texas A&M University 1.09% University of South Florida 0.76%University of Washington - Seattle 1.01% Temple University 0.75%University of Arizona 1.00% University of Cincinnati 0.75%Florida State University 0.94% University of Texas at San Antonio 0.73%University of Houston 0.91% California State University - Northridge 0.73%University of Florida 0.91% University of California - Berkeley 0.73%University of Illinois at Urbana - Champaign 0.88% Auburn University 0.71%University of Michigan - Ann Arbor 0.88% University of Kansas 0.70%University of Colorado - Boulder 0.85% University of California - Los Angeles 0.69%University of Wisconsin - Madison 0.83% University of New Mexico 0.68%

Page 23: Universum Student survey 2012 University Report  •  US Undergraduate Edition

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. STUDENTS’ EMPLOYER PREFERENCES

5. APPENDIX

1. METHODOLOGY & KEY FINDINGS

UNIVERSITY EXPERIENCE 2.

Page 24: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 24

CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY

UNIVERSITY EXPERIENCE

How often have you used your campus career services or attended event/work-shops hosed by them this year?

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

12%

30%

29%

27%

3%

24%

52%

10%

13%

2%

Once

2-5 times

6 or more times

None

Not planning to visitVirtually

Physically

Page 25: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 25

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

EMPLOYMENT ADVISNING

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

CAREER ADVISING

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

3%

7%

25%

28%

25%

12%

5%

9%

23%

27%

21%

16%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

2%

6%

11%

33%

41%

7%

3%

7%

20%

30%

27%

12%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 26: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 26

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

CAREER/JOB FAIRSINTERNSHIP POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

4%

8%

19%

29%

36%

5%

5%

11%

22%

27%

27%

9%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

2%

3%

10%

24%

58%

3%

3%

7%

20%

31%

32%

8%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 27: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 27

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

4%

8%

22%

32%

30%

6%

4%

11%

24%

28%

23%

9%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

3%

12%

23%

31%

24%

7%

4%

10%

26%

28%

22%

10%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 28: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 28

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

3%

7%

24%

34%

27%

6%

4%

9%

23%

30%

24%

9%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

2%

3%

16%

31%

38%

9%

3%

8%

21%

29%

27%

13%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 29: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 29

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EMPLOYER INFORMATION SESSIONS

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

2%

6%

17%

38%

31%

6%

5%

11%

24%

26%

20%

15%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 30: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 30

OVERALL SATISFACTION

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

How would you rate the career services offered at your school?

3%

8%

30%

41%

18%

3%

18%

37%

29%

13%

Poor

Fair

Good

Very good

ExcellentMichigan Technological University

Total

Page 31: Universum Student survey 2012 University Report  •  US Undergraduate Edition

4. STUDENTS’ EMPLOYER PREFERENCES

5. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.

Page 32: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 32

MOST PREFERRED INDUSTRIES

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

52%

21%

18%

13%

12%

10%

9%

8%

8%

8%

11%

6%

3%

2%

5%

2%

4%

4%

9%

15%

Engineering and manufacturing

Aerospace and defense

Automotive

Construction and materials

Software and computer services

Industrial engineering

Oil & Gas

Chemicals

Pharmaceuticals and biotech

Public sector and Governmental Agencies Michigan Technological University

Total

Page 33: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 33

PREFERRED SIZE OF EMPLOYER

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What size of employer would you prefer working for when choosing your first employment? Please select only one alternative

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

2%

16%

44%

17%

21%

2%

21%

40%

20%

17%

Micro employer (Less than 10employees)

Small employer (10-100employees)

Medium-sized employer (100-500employees)

Big employer (500-1000employees)

Macro employer (More than 1000employees) Michigan Technological University

Total

Page 34: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 34

CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

64%

64%

37%

33%

24%

24%

24%

9%

9%

58%

63%

47%

35%

9%

23%

25%

16%

11%

To be secure or stable in my job

To have work/life balance

To be dedicated to a cause or to feel that I amserving a greater good

To be competitively or intellectually challenged

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To have an international career

To be autonomous or independent Michigan Technological University

Total

Page 35: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 35

CAREER GOALS • 2012 VS. 2011MICHIGAN TECHNOLOGICAL UNIVERSITY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

64%

64%

37%

33%

24%

24%

24%

9%

9%

49%

65%

39%

36%

25%

25%

23%

10%

10%

To be secure or stable in my job

To have work/life balance

To be dedicated to a cause or to feel that I amserving a greater good

To be competitively or intellectually challenged

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To have an international career

To be autonomous or independent Michigan Technological University 2012

Michigan Technological University 2011

Page 36: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 36

CAREER GOALS • 2012 VS. 2011TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

63%

58%

47%

35%

25%

23%

16%

11%

9%

62%

56%

44%

34%

24%

22%

17%

12%

9%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I am serving agreater good

To be competitively or intellectually challenged

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To have an international career

To be autonomous or independent

To be a technical or functional expert Total 2012

Total 2011

Page 37: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 37

EXPECTED ANNUAL SALARY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

54,868

USD50,642Total

Michigan Technological University

USD

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Page 38: Universum Student survey 2012 University Report  •  US Undergraduate Edition

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© Universum Communications 38

ACTUAL COMMUNICATION CHANNELS • TOP 10

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Through which channels have you learnt about these employers?Please select as many alternatives as applicable

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

49%

45%

30%

21%

21%

21%

19%

18%

18%

18%

43%

28%

32%

21%

32%

16%

22%

16%

21%

24%

Employer websites

Career fairs

TV advertisements

Career guidance websites

Social networks/communities

Employer presentations on campus

News print media advertisements

Recruitment brochures

News websites advertisements

Professional networks/communities Michigan Technological University

Total

Page 39: Universum Student survey 2012 University Report  •  US Undergraduate Edition

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

STUDENTS’ EMPLOYER PREFERENCES 4.5. APPENDIX

Page 40: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications

EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments

PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

40

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES

The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.

!

Page 41: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES 5

EMPLOYER REPUTATION

& IMAGE

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

JOBCHARACTERISTICS

PEOPLE& CULTURE

41

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?? SURVEY QUESTION

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RELATIVE IMPORTANCE OF EACH DRIVER

STUDENTS’ EMPLOYER PREFERENCES

How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

5

42

Michigan Technological University Total

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

22%

27%25%

25% 22%

26%26%

25%

Page 43: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

EMPLOYER REPUTATION & IMAGE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

EMPLOYERREPUTATION

& IMAGE

43

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

54%

35%

35%

33%

27%

27%

24%

22%

14%

13%

39%

34%

44%

30%

20%

30%

23%

27%

15%

20%

Innovation

Financial strength

Ethical standards

Attractive/exciting products and services

Environmental sustainability

Prestige

Market success

Inspiring management

Fast-growing/entrepreneurial

Corporate Social Responsibility Michigan Technological University

Total

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© Universum Communications

JOB CHARACTERISTICS

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

JOBCHARACTERISTICS

44

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

59%

42%

38%

36%

28%

21%

21%

19%

12%

10%

49%

27%

32%

41%

29%

22%

23%

28%

14%

18%

Secure employment

Variety of assignments

Challenging work

Professional training and development

Flexible working conditions

Team oriented work

High level of responsibility

Opportunities for international travel/relocation

Control over my number of working hours

Client interaction Michigan Technological University

Total

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?? SURVEY QUESTION

© Universum Communications

PEOPLE & CULTURE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

PEOPLE& CULTURE

45

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

54%

47%

46%

43%

31%

23%

19%

10%

8%

5%

50%

46%

43%

39%

30%

22%

19%

12%

15%

11%

Respect for its people

A creative and dynamic work environment

A friendly work environment

Leaders who will support my development

Recognizing performance (meritocracy)

Enabling me to integrate personal interests inmy schedule

Recruiting only the best talent

Support for gender equality

Interaction with international clients andcolleagues

Acceptance towards minorities Michigan Technological University

Total

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?? SURVEY QUESTION

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REMUNERATION & ADVANCEMENT OPPORTUNITIES

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

46

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

42%

37%

36%

34%

33%

30%

29%

19%

14%

10%

42%

37%

28%

37%

27%

39%

29%

18%

13%

10%

Leadership opportunities

High future earnings

Competitive base salary

Clear path for advancement

Competitive benefits

Good reference for future career

Sponsorship of future education

Performance-related bonus

Overtime pay/compensation

Rapid promotion Michigan Technological University

Total

Page 47: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications

TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5

STUDENTS’ EMPLOYER PREFERENCES

PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

!47

MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL

1. Respect for its people (People & Culture)

2. Secure employment (Job Characteristics)

3. A creative and dynamic work environment (People & Culture)

4. A friendly work environment (People & Culture)

5. Professional training and development (Job Characteristics)

1. Secure employment (Job Characteristics)

2. Respect for its people (People & Culture)

3. A friendly work environment (People & Culture)

4. A creative and dynamic work environment (People & Culture)

5. Variety of assignments (Job Characteristics)

Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

Page 48: Universum Student survey 2012 University Report  •  US Undergraduate Edition

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. STUDENTS’ EMPLOYER PREFERENCES

APPENDIX 5.

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (1/8)

49

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Pennsylvania State University 1.31% University of South Florida 0.76%Michigan State University 1.20% Temple University 0.75%University of Central Florida 1.17% University of Cincinnati 0.75%Arizona State University 1.12% University of Texas at San Antonio 0.73%Purdue University 1.10% California State University - Northridge 0.73%Texas A&M University 1.09% University of California - Berkeley 0.73%University of Washington - Seattle 1.01% Auburn University 0.71%University of Arizona 1.00% University of Kansas 0.70%Florida State University 0.94% University of California - Los Angeles 0.69%University of Houston 0.91% University of New Mexico 0.68%University of Florida 0.91% California State University - Long Beach 0.67%University of Illinois at Urbana - Champaign 0.88% Indiana University 0.67%University of Michigan - Ann Arbor 0.88% North Carolina State University - Raleigh 0.67%University of Colorado - Boulder 0.85% Texas Tech University 0.66%University of Wisconsin - Madison 0.83% Northern Arizona University 0.65%University of Maryland - CollegePark 0.83% New York University 0.65%Virginia Tech 0.79% University of Texas - Austin 0.64%University of Georgia 0.79% Colorado State University 0.64%Rutgers University - New Brunswick 0.77% Iowa State University 0.64%Ohio State University 0.76%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (2/8)

50

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Georgia State University 0.64% University of Iowa 0.54%Louisiana State University 0.63% University of California - San Diego 0.54%Kansas State University 0.63% University of California - Riverside 0.53%Clemson University 0.62% Kent State University 0.53%University of South Carolina - Columbia 0.61% DePaul University 0.52%Rochester Institute of Technology 0.59% Central Michigan University 0.51%University of Nevada - Las Vegas 0.59% CUNY Baruch College 0.51%Boston University 0.59% University of Puerto Rico 0.50%University of Alabama 0.58% Baylor University 0.50%California State University - Fullerton 0.58% Oklahoma State University 0.49%University of Kentucky 0.57% SUNY Stony Brook 0.49%Miami University of Ohio 0.57% Mississippi State University 0.49%University of Massachusetts - Amherst 0.57% University of Connecticut 0.48%University of Akron 0.57% University of Oregon 0.48%George Mason University 0.57% University of Texas - Arlington 0.48%University of Tennessee 0.56% Oregon State University 0.47%Georgia Institute of Technology 0.56% University of Colorado - Denver 0.47%University of California - Santa Barbara 0.55% California Polytechnic State University - San Luis Obispo 0.47%University of Oklahoma 0.54% SUNY Buffalo 0.47%University of Southern California 0.54%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (3/8)

51

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

East Carolina University 0.46% Eastern Michigan University 0.38%Florida International University 0.46% New Mexico State University 0.38%University of Minnesota - Twin Cities 0.45% Loyola University - Chicago 0.38%University of Illinois - Chicago 0.45% Kennesaw State University 0.38%Cornell University 0.45% University of Texas - El Paso 0.37%Virginia Commonwealth University 0.45% University of Maryland - Baltimore 0.37%James Madison University 0.44% University of North Texas 0.36%University of Nebraska - Lincoln 0.43% Brigham Young University 0.35%Northeastern University 0.43% University of Delaware 0.34%West Virginia University 0.42% Florida Atlantic University 0.34%Texas Pan American University 0.42% Appalachian State University 0.34%CUNY Brooklyn College 0.42% Western Washington University 0.33%University of Missouri - Columbia 0.41% Montclair State University 0.33%Boise State University 0.41% University of North Carolina - Chapel Hill 0.33%Old Dominion University 0.41% Indiana University of Pennsylvania 0.33%Towson University 0.40% San Diego State University 0.32%Syracuse University 0.40% SUNY Albany 0.32%California State University - Fresno 0.39% University of Hawaii 0.31%Drexel University 0.38% University of Miami 0.31%University of Pennsylvania 0.38%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (4/8)

52

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

University of North Carolina - Charlotte 0.30% Missouri University of Science & Technology 0.25%Florida A&M University 0.30% Missouri State University 0.25%CUNY Queens College 0.30% University of Wyoming 0.25%Utah State University 0.30% Portland State University 0.25%Ball State University 0.30% Tulane University 0.25%North Dakota State University 0.29% Western Michigan University 0.25%Illinois State University 0.29% University of California - Irvine 0.24%University of Pittsburgh 0.29% Washington University in St. Louis 0.24%SUNY Binghamton 0.29% New Jersey Institute of Technology 0.24%University of South Alabama 0.29% University of Louisville 0.24%Texas Woman's University 0.29% Bentley University 0.23%Pace University - New York City 0.28% Villanova University 0.23%University of Vermont 0.28% Washington State University 0.23%Montana State University - Bozeman 0.27% Southeastern Louisiana University 0.23%Michigan Technological University 0.27% Arkansas State University 0.23%University of Virginia 0.27% Harvard University 0.23%Southern Illinois University 0.26% Saginaw Valley State University 0.23%Marshall University 0.26% University of Alaska - Fairbanks 0.23%Fort Hays State University 0.26% St. John's University 0.23%University of Rhode Island 0.25%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (5/8)

53

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Idaho State University 0.22% Northern Illinois University 0.19%Middle Tennessee State University 0.22% College of Charleston 0.19%CUNY NYC College of Technology 0.22% Bradley University 0.19%Georgetown University 0.22% University of San Diego 0.19%Youngstown State University 0.22% Murray State University 0.19%Rensselaer Polytechnic Institute 0.22% Texas Christian University 0.19%University of North Florida 0.22% University of Toledo 0.19%University of Michigan - Dearborn 0.21% Wichita State University 0.19%Radford University 0.21% University of Dayton 0.19%Rutgers University - Newark 0.21% University of Utah 0.18%Howard University 0.21% University of Central Missouri 0.18%St. Louis University 0.20% Wright State University 0.18%Morgan State University 0.20% Massachusetts Institute of Technology 0.18%Embry Riddle Aeronautical University 0.20% Colorado School of Mines 0.18%Chapman University 0.20% University of San Francisco 0.18%Duke University 0.20% University of Texas - Tyler 0.17%Lehigh University 0.20% Seton Hall University 0.17%Ramapo College 0.20% Rhode Island College 0.17%University of California - Santa Cruz 0.20% Columbia University 0.17%George Washington University 0.20%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (6/8)

54

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Stanford University 0.17% Boston College 0.15%Santa Clara University 0.17% Columbus State University 0.14%University of California - Davis 0.17% Texas Southern University 0.14%Vanderbilt University 0.17% Brown University 0.14%Indiana State University 0.17% Wake Forest University 0.14%University of Northern Colorado 0.16% La Salle University 0.14%St. Cloud State University 0.16% University of Denver 0.14%Southern Methodist University 0.16% Princeton University 0.14%University of Idaho 0.16% Robert Morris University 0.14%University of Maine 0.16% Rutgers University - Camden 0.13%University of Mississippi 0.16% Fordham University 0.13%Xavier University 0.16% Prairie View A&M University 0.13%University of Rochester 0.15% University of Southern Indiana 0.13%University of Mary Washington 0.15% Southern Utah University 0.13%Loyola Marymount University 0.15% Fairfield University 0.13%University of West Georgia 0.15% University of Arkansas - Fayetteville 0.12%CUNY College of Staten Island 0.15% Providence College 0.12%Carnegie Mellon University 0.15% St. Joseph's University 0.12%University of Northern Iowa 0.15% Truman State University 0.12%Johns Hopkins University 0.15%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (7/8)

55

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Western Connecticut State University 0.12% Lafayette College 0.08%Yale University 0.11% Keene State College 0.08%University of Notre Dame 0.11% Lewis University 0.07%Case Western Reserve University 0.11% Clark Atlanta University 0.07%Bucknell University 0.11% Brandeis University 0.07%Babson College 0.11% University of Wisconsin - Milwaukee 0.07%Northwestern University 0.11% University of Richmond 0.07%University of Washington - Bothell 0.10% Trinity University 0.07%California State University - Dominguez Hills 0.09% University of Chicago 0.07%College of William and Mary 0.09% San Jose State University 0.07%Alabama A&M University 0.09% Rice University 0.06%Pace University - Westchester 0.09% Wayne State University 0.06%College of New Jersey 0.09% Spelman College 0.06%Butler University 0.09% University of Texas - Dallas 0.06%Morehouse College 0.09% Bowling Green State University 0.06%University of Arkansas - Pine Bluff 0.09% CUNY Hunter College 0.06%Creighton University 0.09% University of Evansville 0.05%Polytechnic Institute of New York University 0.08% California State University - Sacramento 0.05%American University 0.08% California Polytechnic State University - Pomona 0.05%Georgia Southern University 0.08%

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Universum Student Survey 2012University Report

US Undergraduate Edition All students

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (8/8)

56

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Eastern Illinois University 0.05% University of St.Thomas - St.Paul 0.01%University of New Orleans 0.04% University of Tulsa 0.01%University of Ohio 0.04% University of New Hampshire 0.01%DePauw University 0.04% Southern University and A&M College 0.01%California Institute of Technology 0.04% Hofstra University 0.01%North Carolina A&T State University 0.04% Dartmouth College 0.01%Albion College 0.04% Cleveland State University 0.01%New York Institute of Technology 0.03% Kettering University 0.01%Regis University 0.03% Milwaukee School Of Engineering 0.01%Bryant University 0.03% Wentworth Institute of Technology 0.01%Barnard College 0.03% Manhattan College 0.01%Western Kentucky University 0.03% Southern New Hampshire University 0.01%Huston-Tillotson University 0.03% Worcester Polytechnic Institute 0.01%Marquette University 0.03% Claflin University 0.01%CUNY City College 0.03% CUNY Medgar Evers College 0.01%Xavier University of Louisiana 0.03% Lincoln University 0.01%Oakland University 0.02% Bryn Mawr College 0.01%Stevens Institute of Technology 0.02% Central Connecticut State University 0.01%California State University - Chico 0.02% Emory University 0.01%Tuskegee University 0.02% Smith College 0.00%Olin College of Engineering 0.02% Rose-Hulman Institute of Technology 0.00%Fairleigh Dickinson University 0.01% Pratt Institute 0.00%Hampton University 0.01% Other 4.06%