Universum Talent Research 2017 - LAU 2017 University...Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting

Universum Talent Research 2017Partner Report | Lebanese American University

Lebanese Edition | All main fields of study

Present in 60 countries with

regional offices in New York

City, Paris, Shanghai,

Singapore and Stockholm.

Serving more than 1 700

clients globally, including

Fortune 100 companies.

Full service Employer

Branding partner, taking

clients from identifying

challenges, engaging talent

to measuring success.

Helping the world’s leading

organizations strengthen

their Employer Brands for

over 25 years.

Surveying more than

1.3 million career-seekers,

partnering with thousands of

universities and

organizations.

Thought leaders in Employer

Branding, publishing content

on C-suite level subjects.

Our Employer Branding

content is published yearly in

renowned media, e.g. WSJ,

CNN, Le Monde,

BusinessWeek.

Who We Are

2017 | Lebanon | All main fields of study

Sample client list


3

Some of the world’s most attractive employers

Universum in the Media


4

Universum Rankings and Thought leadership Publishers

We help higher educational institutions


Universum is the global leader in the field of employer branding and talent

research. Through our market research, consulting and media solutions we aim to

close the gap between the expectations of employers and talent, as well as

support Higher Education Institutions in their roles.

Through our unique insight into the recruitment challenges of employers and the

dynamics of the talent market, we help nearly 2,000 colleges and universities

worldwide to:

IDENTIFY

UNDERSTAND ATTRACT

MANAGE

The readiness for professional

life of your students and

alumni

The career preferences and

expectations of students and

alumni

Relevant employers to visit

campus

The brand perception and

attractiveness of your

college/university

5

What we cover in the report


6

CAREER & EMPLOYER PREFERENCES 4

EXECUTIVE SUMMARY1

TALENT PROFILE2

UNIVERSITY BRAND PERCEPTION3

About the Universum Talent Research and the target groups


Total number of

respondents in the survey 4 696

FIELD PERIOD

November 2016 to July 2017

• Created with over 25 years of experience,

extensive research within HR, focus groups and

communication with our clients, students and

professionals.

• Global perspective - local insight.

• Conducted via an online survey. The online link

was distributed via university and alumni-

networks, communities, the Universum Panel

and different local and global partners.

THIS REPORT

Number of respondents

GROUP 1

953Your students

4 696GROUP 2

All students• Students at higher educational institutions.

• Professionals with an academic degree

• Non-academics

7

THE QUESTIONNAIRE

RESPONDENTS

Agenda


8

Find a summary of your

university brand

perception. See the

profile, career and

employer preferences of

your students and the

comparison groups.

EXECUTIVE SUMMARY1

Summary of your University Brand Perception (1/2)


ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS

TOP OF MIND ASSOCIATIONS

REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE

OPPORTUNITIES1. Highly ranked within its field

2. Availability of financial aid and

scholarships

3. Internationally acclaimed

1. Strong student support (e.g. tutors,

advisors, etc.)

2. Quality and variety of courses

3. Exceptional professors/lecturers

1. Friendly and open environment

2. Secure campus environment

3. Social and recreational activities

1. Good reference for future career

and/or education

2. High employment among graduates

3. Focus on professional development

9

Summary of your University Brand Perception (2/2)


REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE

OPPORTUNITIES

Availability of financial aid and

scholarships

Highly ranked within its field

Internationally acclaimed

Prestige

Successful alumni

Attractive/exciting programs and

fields of study

Exceptional professors/lecturers

Quality and variety of courses

Strong student support (e.g. tutors,

advisors, etc.)

Commitment to diversity and

inclusion

Creative and dynamic atmosphere

Friendly and open environment

Secure campus environment

Social and recreational activities

Focus on professional development

Good reference for future career

and/or education

High employment among graduates

Opportunities to network with

employers

Teaches transferable and practical

skills employers are looking for

AVERAGE SATISFACTION Percentage of students who would choose to study at their

current university if they were to make the choice again:

8,1

Your students

7,5

All students

52%

Your students

49%

All students

CONTINUE COMMUNICATING

10

General profile and summary of career preferences


11

AVERAGE AGE (years)

20,7

AVERAGE REPORTED

ACADEMIC PERFORMANCE

7,7

Your students

41 %

AVERAGE EXPECTED

MONTHLY SALARY

59 % 2 793 868 LBP

TOP 3 MOST PREFERRED INDUSTRIES

1. Management and Strategy Consulting

2. Health Care Services

3. Media and Advertising

TOP CAREER GOALS

1. To be entrepreneurial or creative/innovative

1. To have work/life balance

3. To be a leader or manager of people

YEAR OF

GRADUATION

DISTRIBUTION:

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

1. Future-Oriented

2. Solution-focused

3. Taking time to think

High future earnings1. High future earnings

Professional training and development2. Professional training and development

Leadership opportunities3. Leadership opportunities

Innovation4. Innovation

Opportunities for international travel/relocation5. Opportunities for international travel/relocation

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

out of 10

0%

22% 24% 25%16%

8% 5%

2016 2017 2018 2019 2020 2021 2022 orlater

General profile and summary of career preferences


12

AVERAGE AGE (years)

21,3

AVERAGE REPORTED

ACADEMIC PERFORMANCE

7,5

All students

38 %

AVERAGE EXPECTED

MONTHLY SALARY

62 %

TOP 3 MOST PREFERRED INDUSTRIES

TOP CAREER GOALS

YEAR OF

GRADUATION

DISTRIBUTION:

STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

2 345 388 LBP

1. Management and Strategy Consulting

2. Media and Advertising

3. Banks

1. To have work/life balance

2. To be entrepreneurial or creative/innovative

3. To be secure or stable in my job

1. Future-Oriented

2. Solution-focused

3. Continuous renewal of yourself



Recognising performance (meritocracy)3. Recognising performance (meritocracy)

Respect for its people4. Respect for its people


TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

out of 10

0%

25% 28%22%

14%8%

4%

2016 2017 2018 2019 2020 2021 2022 orlater

Agenda


13

Find out, what kind of

skills and mindset your

students have and what

separate them from the

overall target group.

These insights will help

you improve the

employability of your

students and alumni by

being able to

communicate their unique

value to employers.

EXECUTIVE SUMMARY1

TALENT PROFILE2


The Universum Career Profiles

Distribution per target group

14

All students

Your students

The Universum Career Profiles


15

are future-oriented individuals who ultimately want to be managers and

leaders of groups of people in a business environment. They have no

problem starting from the bottom and learning what each rung on the ladder

is like. In fact, many Careerists consider this process imperative to being a

well-rounded leader later on in their careers. Careerists tend to be ambitious,

but are also team-oriented, so they often bring others up along with them

(riding their coattails so to speak). Careerists are also adaptable, meaning

they are not set on any one way of achieving success and will instead do

whatever they need to in order to adjust to a given situation.

are curious and creative individuals who are primarily focused on challenging

and innovative work. When searching for job opportunities, entrepreneurs

look for fast-growing companies that share their entrepreneurial spirit.

Entrepreneurs tend to be solution-focused, which means they are most

effective when there is an active problem to solve. They lean towards

leadership roles and are focused on team dynamics. Entrepreneurs can bore

quickly if they feel stagnant, which means they are always looking to lead

their team to new challenges.

are responsible and loyal individuals who are happy to take on responsibilities

for the good of the team. Their friendliness and comfort around others makes

them natural leaders, and their desire for harmony makes them excellent in

team-oriented settings. They are also very successful when taking

internships, as they find it easy to get along with whomever they are working

for. Their driver is happiness. They would like to have a stable job where they

are among nice colleagues.

are eager to search for new business opportunities and expect a competitive

compensation as well as career advancement and high future earnings. A

hunter is wired to be solution-focused, which enables him or her to provide

answers for customer problems, which is an important facet for salespeople.

Hunter personalities experience a continuous personal renewal. They are

able to show growth and project how their skill sets will most benefit an

organisation. This adaptive quality is a highly valued trait in dynamic

organisations.

want to work in organizations that value and respect their employees, while

taking an ethical stand on issues of corporate responsibility. As might be

expected, an idealist values environmental sustainability and wants to align with

companies that share the same values. Although idealists are dedicated to

causes for the greater good, they are not merely dreamers and can offer viable

solutions that often include creative experimentation. Idealists are fully capable

of envisioning a higher state while implementing and leading teams in task-

focused efforts.

tend to be “big-picture” individuals who focus primarily on the future instead of

day-to-day or historical situations. They usually (but not always) know relatively

early on in their lives that they want to have an international career and are

usually interested in building international connections. Companies that are

global in scope, or at the very least companies that have offices and/or

operations in multiple parts of the world, will be most appealing to

Internationalists. They are curious, open-minded and they value social

interaction.

are able to see the big picture in any situation, which helps them inspire both

their teams and themselves. They prefer the numerous benefits of working with

others in a team environment, rather than being a “lone-wolf”. Leaders aren’t

afraid of being responsible for situations. They see responsibility as something

to be desired and sought after. Because they understand that, their success or

failure is ultimately in their own hands. Leaders are also quite introspective; they

can look inward and assess themselves honestly and, when necessary, harshly.

Before starting their careers, leaders are often involved in various types of

organisations, and are often responsible for the founding and growth of projects.

CAREERISTS

ENTREPRENEURS

HARMONISERS

HUNTERS

IDEALISTS

INTERNATIONALISTS

LEADERS

How we operationalise Employability in the Universum Talent Survey


SKI LLS KNO W LEDGE ATTI TUDES

EXPERI ENCES

SELF ESTEEM

REFLECTI O N

CO M PETENCES

EMPLOYABILITY

16


15% of your students have an International Mindset

Internationalists

Your students All students

15% 9%

Share of talent with an

international mindset

within the target group:

17

Being an Internationalist is not only an experience on a CV, but:

• Comprises a global skill and mind-set which enables career success.• Allows individuals to recognise market & growth opportunities.• Enables individuals to handle complex situations and to successfully influence those who are

different from oneself.


10% of your students are particularly interested in Leadership

Leaders


10% 4%

Share of talent with

Leadership Potential

within the target group:

18

Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:

• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves.

• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”.

• They understand responsibility as something to be desired and sought after.

?


How talent’s mindset differs between the target groups

• Do you associate yourself with below statements?19

No, not at all Yes, always

1 2 3 4 5

Your students

All students


70% of your students are confident in their personality skills

Skill confidence


Share of talent

showing a high level of

skill confidence:

Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide.

20

70% 73%

?


Which personality skills describe each target group?

• Do these personality skills describe who you are?21

Definitely not Definitely

1 2 3 4

Your students

All students


22

23% of your students have gained significant practical experience

Practical Experience


Share of talent having

gained significant

practical experience: 23% 15%

Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will:

• Provide talent with an insight into the workplace.• Help to develop key skills.• Provide opportunities to put one’s knowledge into practice.

?


What kind of practical experiences do students have?

• Which of the following experiences do you have? Please select as many as applicable.23

58%

41%

40%

39%

34%

29%

26%

26%

17%

13%

28%

45%

23%

34%

32%

22%

17%

25%

13%

8%

I have travelled abroad

I have been a tutor (e.g. in math or languages)

I have been a group leader in student events

I have had a summer job in my home country

I have had part-time jobs outside my area of study

I have had a leading role in student organizations

I have done internships/apprenticeships in my homecountry

I have had part-time jobs within my area of study

I have been a team leader in a sport club

I have studied abroadYour students

All students

Agenda


24

This chapter evaluates

your university brand

perception with regards to

four different aspects:

Reputation & Image,

Educational Offering,

Culture & Student Life and

Employability & Future

Opportunities.


EXECUTIVE SUMMARY1

TALENT PROFILE2

?

Top of mind associations with Lebanese American University


• What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students.

• Spelling mistakes might occur. 25


• This framework has been developed by Universum in cooperation with universities.

The Universum Drivers of University Attractiveness

REPUTATION & IMAGE

EDUCATIONAL OFFERING

CULTURE & STUDENT LIFE

Refers to the university as a whole Refers to the social environment on- and off-campus

Refers to various aspects of the education provided by the

university

EMPLOYABILITY & FUTURE OPPORTUNITIES

Refers to the long-term opportunities the university

provides for students

EXTRINSIC INTRINSIC

HA

RD

SO

FT

26

• Availability of financial aid and scholarships

• Costs (e.g. accommodation, tuition, living

expenses, etc.)

• Highly ranked within its field

• Internationally acclaimed

• Prestige

• Recommended by friends / family

• State of the art facilities

• Successful alumni

• Tradition of academic excellence

• Acceptance towards minorities

• Attractive geographic location

• Creative and dynamic atmosphere

• Friendly and open environment

• Heritage and tradition

• International student body

• Secure campus environment

• Social and recreational activities

• Support for gender equality

• Focus on professional development

• Good reference for future career and/or

education

• High employment among graduates

• Launching pad for international career

• Opportunities to network with employers

• Strong ties with industry

• Supports and develops entrepreneurialism

• Target school for employers in my field

• Teaches transferable and practical skills

employers are looking for

• Attractive/exciting programs and fields of study

• Challenging curriculum

• Exceptional professors/lecturers

• International focus

• Practical aspects within the curriculum

• Quality and variety of courses

• Strong student support (e.g. Tutors, advisors, etc.)

• Study abroad program

• Unique or particular programs

Most attractive attributes


27


1. Highly ranked within its field

2. Internationally acclaimed

3. Availability of financial aid and scholarships

REPUTATION & IMAGE

1. Highly ranked within its field

2. Successful alumni

3. Availability of financial aid and scholarships

REPUTATION & IMAGE


2. Creative and dynamic atmosphere





3. Creative and dynamic atmosphere



2. Good reference for future career and/or education

3. Focus on professional development


1. Good reference for future career and/or education


3. Opportunities to network with employers



2. Strong student support (e.g. tutors, advisors, etc.)

3. Attractive/exciting programs and fields of study


1. Strong student support (e.g. tutors, advisors, etc.)


3. Attractive/exciting programs and fields of study


Attractiveness vs. Associations


Att

ractive

ne

ss o

f th

e

attribute

s

Attributes that your students associate with your university

Important areas where

your university rates low

–

consider whether to

adapt communication

Important areas where your

university rates highly

–

continue communicating

Less important areas

where your university

rates low

–

monitor / no action

Less important areas

where your university rates

highly

–

keep as is

Average association

for your university

Average

attractiveness of

the attributes

within the driver

28

?


Reputation & Image

• Which of the following attributes do you associate with your college or university? Select as many as

applicable.

• Which of these are most important to you? (Max. 3)

Attractiveness vs. Associations with Lebanese American University

29

?


Reputation & Image

• Which of the following attributes do you associate with your college or university? Select as many as

applicable.

Most frequent associations

30

73%

67%

63%

61%

58%

50%

47%

42%

25%

60%

47%

43%

59%

47%

27%

32%

31%

26%

Highly ranked within its field

Availability of financial aid and scholarships

Internationally acclaimed

Successful alumni

Prestige

State of the art facilities

Tradition of academic excellence

Recommended by friends / family

Costs (e.g. accommodation, tuition, living expenses,etc.)

Your students

All students

?


Culture & Student Life


31• Which of the following attributes do you associate with your college or university? Select as many as

applicable.


?


Culture & Student Life



applicable.

75%

72%

62%

57%

57%

54%

47%

34%

25%

56%

63%

46%

46%

38%

43%

40%

23%

19%

Friendly and open environment

Secure campus environment

Social and recreational activities

Commitment to diversity and inclusion

Creative and dynamic atmosphere

Support for gender equality

Attractive geographic location

International student body

Heritage and traditionYour students

All students

?


Employability & Future Opportunities



applicable.


?


Employability & Future Opportunities



applicable.

67%

54%

50%

47%

47%

42%

41%

33%

30%

55%

37%

41%

41%

40%

27%

37%

19%

17%

Good reference for future career and/or education

High employment among graduates

Focus on professional development

Opportunities to network with employers

Teaches transferable and practical skills employers arelooking for

Launching pad for international career

Supports and develops entrepreneurialism

Strong ties with industry

Target school for employers in my fieldYour students

All students

?


Educational Offering



applicable.


?


Educational Offering



applicable.

59%

56%

53%

53%

49%

48%

44%

36%

35%

50%

38%

48%

35%

25%

26%

38%

21%

37%

Strong student support (e.g. tutors, advisors, etc.)

Quality and variety of courses

Exceptional professors/lecturers

Attractive/exciting programs and fields of study

Study abroad program

International focus

Practical aspects within the curriculum

Unique or particular programs

Challenging curriculumYour students

All students

?

Who influenced your students the most when choosing your

university?


• Which of the following influenced you the most to choose your college or university? Please select a

maximum of 3 alternatives.• The chart shows the top 10 sources of influence.

37

Your students

All students

59%

25%

20%

19%

19%

17%

13%

11%

11%

10%

44%

27%

20%

23%

14%

13%

7%

24%

11%

6%

University rankings

Parents

Friends

Alumni of the university

Teachers or career guidance counselors at the school Iattended

Students of the university

Career & university fairs

University's website

University directories/guides

Information event at the school I was attending

?


How satisfied are your students with you?

• How satisfied are you with your college or university?

8,1

Average rate:

Your students

7,5

Average rate:

All students

38

Not at all

satisfied

Extremely

satisfied

0% 0% 0% 0%2% 2%

9%

17%

29%

21%20%

1% 1%1% 1%

2%

7%

9%

21%

24%

15%

17%

0 1 2 3 4 5 6 7 8 9 10

?


Would your students recommend Lebanese American University to

a friend or family member?

• How likely is it that you would recommend your educational institution to friends or family?

39

Not at all Extremely

likely

8,3

Average rate:

Your students

7,5

Average rate:

All students

1% 1% 0% 1% 1%

4%4%

12%

25%

19%

33%

2%1% 1% 2% 2%

8%9%

16%

22%

13%

24%

0 1 2 3 4 5 6 7 8 9 10

?


If your students could begin their studies again, would they choose

Lebanese American University?

• If you were to restart your studies at any college or university, would you choose yours again?


40

Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all

52%

38%

11%

49%

38%

13%

?


If your students could begin their studies

again, they would choose…

• Which other college or university would you consider instead? 41

Your students

All students

52%

36%

12%

49%

45%

5%

Current college or university

Another college or university

Foreign college or university

?


If your students could begin their studies

again, they would choose…

• Which other college or university would you consider instead? 42

48%

University Rank Percent

American University of Beirut 1 49%

Foreign college or university 2 25%

Lebanese University 3 3%

Beirut Arab University 4 1%

Lebanese International University (LIU) 4 1%

Saint Joseph University 4 1%

Ecole Superieure des Affaires (ESA) 7 1%

of your students would

choose another university if

they were to restart their

studies at any college or

university.

The most preferred are

presented in the table.

?


43

Which are the most important career services to your students?


41%

40%

36%

35%

27%

21%

17%

12%

10%

3%

8%

40%

34%

28%

34%

25%

23%

22%

10%

12%

3%

10%

Help with my career planning

Career / job / internship fairs

Career preparation workshops (e.g. resume/CV writing,interviewing)

General help with job/internship search and CV/interviewpreparation

Personality or skills testing to better understand my careerpreferences and options

Employer presentations

Virtual career fairs/meet-ups with employers

Online career advice

Company database with job and internship postings

Other

None of the above

Your students

All students

?


44

To what extent are students using the career services you offer?

• Which of these career services have you used at your college or university? Select as many as applicable.

Your students

Share of students using one or more

career services at their university

Share of students not using any career

service at their university

42%

41%

39%

39%

35%

28%

25%

25%

21%

8%

21%

Personality or skills testing to betterunderstand my career preferences and

options


Career preparation workshops (e.g.resume/CV writing, interviewing)


General help with job/internship search andCV/interview preparation




Company database with job and internshippostings

Other

None of the above

21%

79%

?


45

General usage of career services

• Which of these career services have you used at your college or university? Select as many as applicable.

All students

Share of students using one or more

career services at their university

Share of students not using any career

service at their university

32%

31%

29%

26%

26%

23%

22%

19%

13%

7%

25%



Career preparation workshops (e.g. resume/CVwriting, interviewing)

Personality or skills testing to better understandmy career preferences and options

General help with job/internship search andCV/interview preparation




Company database with job and internshippostings

Other

None of the above

25%

75%

?


46

How satisfied are your students with the career services you offer?

• How would you rate the career services offered at your college or university? 1 – Poor, 10 – Excellent

7,7

AVERAGE

SATISFACTION:

6,9

Your students

All students

Poor Excellent

0% 0%

3%

2%

6%

9%

21%

23%

14%

21%

2%1%

2%

3%

5%

11%

13%

20% 20%

10%

14%

0 1 2 3 4 5 6 7 8 9 10

Agenda


47

Find out which are

students’ most preferred

employers and get insight

into the career

preferences and

expectations of your

students in comparison to

the overall population.

Also, understand how your

institution has shaped the

career path of your

students and alumni.


EXECUTIVE SUMMARY1

TALENT PROFILE2

CAREER & EMPLOYER PREFERENCES 4

?


48

Students’ most preferred industries

• In which industries would you like to work most after graduating? You can choose up to 3 industries

19%

14%

12%

11%

11%

11%

11%

11%

10%

10%

16%

12%

14%

13%

10%

10%

9%

11%

13%

10%

Management and Strategy Consulting

Health Care Services

Media and Advertising

Fashion, Accessories and Luxury Goods

Construction and Civil Engineering

Arts, Entertainment and Recreation

Software, Computer Services, MultimediaDevelopment, Digital Entertainment

Technology Hardware & Equipment

Banks

Tourism, Hospitality and Leisure Activities

Your students

All students

?


For what size of employer would you prefer to work when choosing

your first employment?

• What employer size would you prefer when choosing your first employment?49

9%

22%

30%

18%

20%

15%

26%

30%

14%

16%

Micro employer (Less than 10 employees)

Small employer (10-99 employees)

Medium-sized employer (100-499 employees)

Large employer (500-1000 employees)

Macro employer (More than 1000 employees)Your students

All students

?


50

Students’ expected monthly salary

• What is your expected salary before taxes (excluding commission and bonus) at your first employment after

graduation?


2 793 868 LBP 2 345 388 LBP

All students - Female All students - Male

2 048 626 LBP 2 608 181 LBP

?


51

“To be entrepreneurial or creative/innovative” is the most important

long term career goal

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

43%

43%

39%

34%

33%

29%

29%

18%

16%

42%

43%

29%

39%

29%

33%

25%

18%

22%

To be entrepreneurial or creative/innovative

To have work/life balance

To be a leader or manager of people

To be secure or stable in my job

To be dedicated to a cause or to feel that I amserving a greater good

To be autonomous or independent

To have an international career

To be competitively or intellectually challenged

To be a technical or functional expert

Your students

All students

?

Career goals over time


52• Which of these career goals are most important to you? Please select a maximum of 3 alternatives. • The alternatives in the legend are sorted according to importance in 2017. Thus, the most

important career goal in 2017 is at the top of the legend.

All students

1

2

3

4

5

6

7

8

9

2013 2014 2015 2016 2017

To have work/life balance

To be entrepreneurial orcreative/innovative

To be secure or stable in my job

To be autonomous or independent

To be a leader or manager of people

To be dedicated to a cause or to feelthat I am serving a greater good

To have an international career

To be a technical or functional expert

To be competitively or intellectuallychallenged


• This framework has been developed by Universum and is based on specific research within HR,

as well as focus groups and general communication with both our clients, students and

professionals.

The Universum Drivers of Employer Attractiveness

53

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

• Attractive/exciting products and services

• Corporate Social Responsibility

• Corporate transparency

• Ethical standards

• Fast-growing/entrepreneurial

• Innovation

• Inspiring leadership

• Inspiring purpose

• Market success

• Prestige

• A creative and dynamic work environment

• A friendly work environment

• Commitment to diversity and inclusion

• Enabling me to integrate personal interests in my

schedule

• Interaction with international clients and colleagues

• Leaders who will support my development

• Recognising performance (meritocracy)

• Recruiting only the best talent

• Respect for its people

• Support for gender equality

• Challenging work

• Customer focus

• Flexible working conditions

• High level of responsibility

• High performance focus

• Opportunities for international travel/relocation

• Professional training and development

• Secure employment

• Team-oriented work

• Variety of assignments

REMUNERATION & ADVANCEMENT OPPORTUNITIES

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good reference for future career

• High future earnings

• Leadership opportunities

• Overtime pay/compensation

• Performance-related bonus

• Rapid promotion

• Sponsorship of future education

EXTRINSIC INTRINSIC

HA

RD

SO

FT

The attributes of the employer as an organisation The social environment and attributes of the workplace

The contents and demands of the job, including the learning

opportunities provided by the job

The monetary compensation and other benefits, now and

in the future

?


54

What is attractive?

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Your students

1. Innovation

2. Market success

3. Ethical standards

EMPLOYER REPUTATION & IMAGE

1. Professional training and

development

2. Opportunities for international

travel/relocation

3. Challenging work

1. High future earnings

2. Leadership opportunities

3. Good reference for future career

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

PEOPLE & CULTURE

1. Recognising performance

(meritocracy)

2. A creative and dynamic work

environment

3. Respect for its people

JOB CHARACTERISTICS

?

“High future earnings” is the overall most important attribute to your

students


55• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important)


• This is the attractiveness of the 40 attributes in relation to how important respondents think its

driver is. This analysis gives a summarised 360 degree view of what influences employer

attractiveness.

Employer Reputation & Image People & Culture

Remuneration & Advancement Opportunities Job Characteristics









Market success8. Market success

Good reference for future career9. Good reference for future career

A creative and dynamic work environment10. A creative and dynamic work environment






Secure employment6. Secure employment

Market success7. Market success

Ethical standards8. Ethical standards




• For layout reasons, the employer’s name can be shortened in this report.

The Universum Rankings

(121 employers within each

main field of study)

CONSIDERED EMPLOYER

RANKING (maximum five employers)POTENTIAL APPLICANTS’

RANKING

FULL COMPANY LIST

(as many as applicable)

IDEAL EMPLOYER RANKING

(Yes, I have / Yes, I will)

56

“Below is a list of companies and

organisations. For which of

these employers would you

consider working?”

“Now choose the five (5)

employers you most want to

work for, your five Ideal

Employers.”

“Have you applied or will you

apply to these employers?”

The Universum Recruitment Funnel


Do talent know

who the employer is?

Would they consider working

for that employer?

Do they want to

work for them?

Would they apply to work for

them?

Awareness

Percentage

Potential Applicants’

Ranking

Considered

Ranking

Ideal Employer

Ranking

UNIVERSUM

MEASUREMENT

AWARENESS

CONSIDERATION

DESIRE

APPLICATION

57

?


Considered Employer Ranking | Top 20

• Below is a list of companies and organisations. For which of these employers would you consider working?

Your students | Business/Commerce

58

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Apple 1 46,06% 0 Emirates (Airline) 11 20,08% 10

Google 2 42,13% 0 EY (Ernst & Young) 11 20,08% 5

Microsoft 3 30,71% 2 MBC 11 20,08% 1

Procter & Gamble (P&G) 3 30,71% 3 Azadea Group 14 18,90% 2

PepsiCo 5 26,77% 2 The Boston Consulting Group (BCG) 15 18,50% 10

The Coca-Cola Company 5 26,77% 3 General Motors 16 17,72% -2

Nestlé 7 25,59% -4 IKEA 16 17,72% -1

L'Oréal Group 8 24,80% -4 J.P. Morgan 16 17,72% 6

Bank Audi 9 24,41% 0 Johnson & Johnson 19 17,32% -8

Samsung 10 23,23% 0 Sony 20 16,93% -7

Trend Trend

?




Your students | Engineering/IT

59

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Apple 1 36,86% 1 Emirates (Airline) 11 18,09% 25

Dar Al-Handasah (Home of Engineering) 2 35,84% -1 LG Electronics 11 18,09% -4

Google 3 33,79% 0 Intel 13 14,33% -2

Microsoft 4 26,62% 0 Consolidated Contractors Company (CCC) 14 13,99% -6

Samsung 5 23,55% 0 Etihad Airways 15 13,65% 3

Oracle 6 19,80% 2 IKEA 15 13,65% 2

General Motors 7 19,45% 6 Qatar Airways 15 13,65% 0

Sony 7 19,45% -1 Total 15 13,65% 16

Ford Motor Company 9 19,11% 1 Cisco Systems 19 13,31% 5

IBM 10 18,77% 2 Emaar 19 13,31% -1

Trend Trend

?




Your students | Natural Sciences

60

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

American University of Beirut Medical Center (AUBMC) 1 61,54% 0 Microsoft 9 9,23% -1

Nestlé 2 24,62% 0 Etihad Airways 12 7,69% 33

Sidra Medical and Research Center 3 20,00% 1 Anghami 13 6,15% 32

Google 4 13,85% 1 Azadea Group 13 6,15% 22

L'Oréal Group 4 13,85% -1 Dar Al-Handasah (Home of Engineering) 13 6,15% 32

Apple 6 12,31% -1 Henkel 13 6,15% 22

International Rescue Committee (IRC) 6 12,31% NEW - Intel 13 6,15% 1

PepsiCo 8 10,77% -3 Kraft Heinz 13 6,15% NEW -

Emirates (Airline) 9 9,23% 26 Mars 13 6,15% 16

Johnson & Johnson 9 9,23% -1 Samsung 13 6,15% -3

Trend Trend

?


Ideal Employer Ranking | Top 20

• Now choose the five (5) employers you most want to work for, your five Ideal Employers


61

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Google 1 28,92% 1 The Coca-Cola Company 10 8,43% 0

Apple 2 26,51% -1 MBC 12 8,03% -1

Procter & Gamble (P&G) 3 19,68% 2 PwC (PricewaterhouseCoopers) 12 8,03% 2

Microsoft 4 16,06% 2 Samsung 14 7,63% 12

L'Oréal Group 5 12,05% -1 The Boston Consulting Group (BCG) 14 7,63% 2

Nestlé 6 10,84% -3 J.P. Morgan 16 6,83% -4

EY (Ernst & Young) 7 10,04% 0 Philip Morris International 16 6,83% 5

Emirates (Airline) 8 9,24% 21 PepsiCo 18 5,62% -6

Bank Audi 9 8,84% -1 Azadea Group 19 5,22% -4

Deloitte 10 8,43% -1 Qatar Airways 19 5,22% 3

Trend Trend

?





62

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Apple 1 25,17% 1 Consolidated Contractors Company (CCC) 11 7,34% -6

Google 2 24,13% -1 Emaar 12 6,99% 0

Dar Al-Handasah (Home of Engineering) 3 20,28% 0 IBM 12 6,99% 9

Microsoft 4 14,69% 0 Daimler/Mercedes-Benz 14 6,29% -4

Emirates (Airline) 5 10,84% 49 IKEA 14 6,29% 0

Samsung 6 10,14% 0 Cisco Systems 16 5,59% 2

Ford Motor Company 7 8,39% 0 Sony 16 5,59% -3

General Motors 7 8,39% 3 The Boston Consulting Group (BCG) 18 4,55% -4

Intel 7 8,39% 0 Total 18 4,55% 8

Oracle 7 8,39% 0 Etihad Airways 20 4,20% 1

Trend Trend

?





63

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

American University of Beirut Medical Center (AUBMC) 1 57,38% 0 Johnson & Johnson 8 3,28% -2

Nestlé 2 14,75% 0 PepsiCo 8 3,28% 0

Sidra Medical and Research Center 3 13,11% 1 Anghami 13 1,64% 15

Google 4 11,48% 0 Azadea Group 13 1,64% -1

L'Oréal Group 4 11,48% -1 Bain & Company 13 1,64% NEW -

Apple 6 8,20% 0 Bank Audi 13 1,64% 2

International Rescue Committee (IRC) 7 6,56% NEW - Bayer 13 1,64% 2

Emirates (Airline) 8 3,28% NEW - Cisco Systems 13 1,64% NEW -

Etihad Airways 8 3,28% NEW - Dar Al-Handasah (Home of Engineering) 13 1,64% NEW -

GSK - GlaxoSmithKline 8 3,28% 4 Debbané Group 13 1,64% NEW -

Trend Trend

?


Potential Applicants’ Ranking | Top 20


64

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Procter & Gamble (P&G) 1 7,04% 1 The Coca-Cola Company 8 3,23% 7

Google 2 5,28% 4 PwC (PricewaterhouseCoopers) 12 2,93% -4

Apple 3 4,11% 6 Azadea Group 13 2,35% 3

Deloitte 3 4,11% 1 J.P. Morgan 13 2,35% -2

Microsoft 3 4,11% 8 The Boston Consulting Group (BCG) 13 2,35% 0

EY (Ernst & Young) 6 3,81% -4 Emirates (Airline) 16 2,05% 25

Nestlé 6 3,81% -5 Kraft Heinz 16 2,05% NEW -

Bank Audi 8 3,23% -2 MBC 16 2,05% 2

L'Oréal Group 8 3,23% -3 PepsiCo 16 2,05% -6

Philip Morris International 8 3,23% 10 BLOM Bank 20 1,47% -7

Trend Trend

• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)

• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely

(Professionals)

?




65

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Dar Al-Handasah (Home of Engineering) 1 9,70% 0 BP 11 2,34% 36

Google 2 5,69% 1 Consolidated Contractors Company (CCC) 11 2,34% -6

Apple 3 5,35% 1 Ford Motor Company 11 2,34% 15

Microsoft 4 3,34% -2 General Motors 11 2,34% 8

Total 4 3,34% 35 The Boston Consulting Group (BCG) 11 2,34% -3

Emirates (Airline) 6 3,01% NEW - Cisco Systems 16 2,01% 14

Samsung 6 3,01% 10 IBM 16 2,01% -2

Emaar 8 2,68% 1 Intel 16 2,01% 3

Oracle 8 2,68% 6 Qatar Airways 16 2,01% 14

Shell 8 2,68% 2 Daimler/Mercedes-Benz 20 1,67% -10

Trend Trend



(Professionals)

?




66

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

American University of Beirut Medical Center (AUBMC) 1 78,57% 0 L'Oréal Group 2 7,14% 1

Kraft Heinz 2 7,14% NEW - Nestlé 2 7,14% 0

Trend Trend



(Professionals)

The Universum Communication Channel Framework


67

D I G I TA L• Blogs

• Career and job related apps

• Career guidance websites

• Employer advertisements on news/business-related websites

• Employer sponsored posts in social media

• Employer websites

• Job boards

• Live online events with employers

• Social media

• Targeted emails

• Brochures presenting career possibilities at a company/organisation

• Career magazines/guides/books

• Direct mailings per post

• Employer advertisements in business magazines

• Employer advertisements in lifestyle magazines & other periodicals

• Employer advertisements in newspapers

• University press & student organisation publications

• Employer advertisements on the radio

• Employer advertisements on TV

• Outdoor/billboard advertising

• Career fairs

• Conferences arranged and hosted by employers

• Employer office/site visits

• Employer presentations on campus

• Informational interviews with employers

• Lectures/case studies as part of curriculum

• Skills training sessions organised by employers

O T H E R C H A N N E L SI N - P E R S O N

P R I N T

Social media measurement has become more sophisticated


68

Likes

Big Fan Pages

Engagement

Content + ReachLiking your content put more

of it in talent’s newsfeed

more often.

When social platforms

allowed companies to

advertise, employers bought

likes and fans in the hope of

connecting to them more

often.

Struggling with too much

content for users to consume,

major platforms put more

emphasis on comments,

favorites and shares as these

activities require more active

investment by users.

As newsfeeds have become

incredibly busy, social

platforms have focused on

sophisticated algorithms that

measure the time spent

reading each post. Great

content gets rewarded with

more reach

Likes were king

Get all talent on

your page

“Likes don’t matter

anymore”

Content is king

?


69

Which communication channels do your students use the most?

• Which channels do you use in general to learn about potential employers?

59%

37%

27%

25%

25%

24%

21%

21%

21%

19%

49%

35%

19%

19%

20%

24%

20%

19%

15%

23%

Social media

Employer websites

Career fairs

Lectures/case studies as part of curriculum

Outdoor/billboard advertising

Employer advertisements on TV

Employer presentations on campus

Live online events with employers (webinars, chats, meetups etc.)

University press & student organisation publications

Employer sponsored posts in social media

Your students

All students


APPENDIX

• About the Universum Talent Research

• Highest qualification

• Main field of study

• Educational institutions

• Area of study

• Employer rankings among All main fields of

study

• Importance of attributes for all four drivers of

employer attractiveness

• The Universum Career Profiles

70

71

About the Universum Talent Research

2 200educational institutions

WE HAVE CONDUCTED THE

UNIVERSUM TALENT SURVEY

FOR OVER 25 YEARS

Total number of respondents

in the survey 2017:

1 300 000+

• Created based on over 25 years of experience,

extensive research within HR, focus groups and

communication with both our clients and talent.

• Global perspective - local insight.

• Conducted via an online survey. The online link

was distributed via university and alumni-

networks, communities, the Universum Panel

and different local and global partners.

• In order to provide our clients with reliable data

we set targets per main field of study and

educational institution/industry to reflect the

actual distribution of students and professionals.

Weighting is used to compensate for

discrepancies from the targets.

• Note that only data based on all respondents or

on all respondents within a main field of study is

weighted. Breakdowns like gender, high

achievers or other more specific target groups

are not weighted.

THE QUESTIONNAIRE

DATA COLLECTION

WEIGHTING

?


72

Highest qualification

• What qualification or degree are you currently pursuing? (students)

• What is your highest qualification or degree? (professionals)

80%

12%

1%

7%

63%

22%

2%

13%

Bachelor's

Master's (non-MBA)

PhD

Other

Your students

All students

?


73

Main field of study

• What was your main field of study?

33%

28%

16%

15%

8%

27%

21%

22%

19%

10%

Engineering/IT

Business/Commerce

Humanities/Liberal Arts/Education/Law

Health/Medicine

Natural Sciences Your students

All students

?


74

Educational institutions (1/1)

All students

University All students University All students

Lebanese International University (LIU) 28,5% Lebanese American University 10,4%

Beirut Arab University 19,3% Saint Joseph University 6,9%

Lebanese University 16,3% Ecole Superieure des Affaires (ESA) 0,1%

American University of Beirut 14,2% Other 4,3%

• Which college or university do you attend? (students)

• From which college or university did you graduate with your highest degree? (professionals)

?


75

Areas of study

• Please select your major(s)/main area(s) of study.

All students | Business (1/1)

Area of study All students Area of study All students

Accounting/Auditing/Taxation 24% Management Information Systems 5%

Finance 18% Entrepreneurship 5%

Marketing 17% International Trade 4%

Management 16% Communication Studies 3%

Economics 15% Logistics Management 2%

Public Administration 8% Labour Economics and Industrial Relations 2%

Tourism Management 6% Strategy 2%

Human Resources Management 5% Econometry 2%

International Business 5% Other Business 5%

?


76

Areas of study


All students | Engineering (1/1)


Civil/Construction Engineering 21% Mechatronics Engineering 1%

Mechanical Engineering 19% Robotics 1%

Architectural Engineering 15% Manufacturing Engineering 1%

Electronic & Communication Engineering 14% Finance Engineering 0%

Electrical Engineering 10% Physics Engineering 0%

Computer Engineering/Computer Science 7% Geophysical Engineering 0%

Software Engineering 3% Aeronautical / Aerospace Engineering. 0%

Industrial Engineering 3% Metallurgical and Materials Engineering 0%

Environmental Engineering 3% Mining Engineering 0%

Agriculture/Food Engineering 3% Textile Engineering 0%

Petroleum Engineering 3% Quality Engineering 0%

Urban and Regional Planning 2% Geomatics Engineering 0%

Chemical Engineering 2% Mathematics Engineering 0%

Management Engineering 2% Naval Architecture 0%

Control & Automation Engineering 2% Other Engineering 5%

Biomedical Engineering 1%

?


77

Areas of study


All students | IT (1/1)


Software Engineering 47% Electronic Publishing 13%

Computer Science / Engineering 42% e-Business Systems 11%

Information Management 25% Business Computing Systems 8%

Information Systems 23% Business Systems Analysis and Design 7%

Artificial Intelligence 15% Other IT 6%

?


78

Areas of study


All students | Natural Sciences (1/1)


Molecular Biology & Genetics 27% Geology/Earth Sciences 4%

Mathematical Sciences 17% Human Sciences 4%

Chemistry 16% Statistics 2%

Biochemistry 12% Physical Science 2%

Physics 11% Other Natural Sciences 15%

Nutrition 6%

?


79

Areas of study


All students | Humanities (1/1)


Linguistics/Foreign Languages 16% Communication 6%

Teaching/Education 16% International Relations 5%

Design 15% Social Sciences 3%

Creative Arts 13% Music 2%

Psychology 12% History/Philosophy 2%

Literature 11% Philosophy 2%

Western Languages & Literature 7% Other Humanities 13%

Political Science 7%

?


80

Areas of study


All students | Law (1/1)


International Law 41% Commercial Law 15%

Criminal Litigation 38% International Commercial Law 13%

Media Law 22% Other Law 21%

Law and Property Valuation 18%

?


81

Areas of study


All students | Health/Medicine (1/1)


Medical Laboratory Sciences 23% Medical Diagnostic Imaging 3%

Pharmacy 22% Environmental Health Sciences 2%

Clinical Nutrition and Dietetics 14% Health Services Administration 1%

Nursing 9% Other Health/Medicine 26%

Physiotherapy 4%

?




All students | Business/Commerce

82

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Apple 1 34,51% 1 Procter & Gamble (P&G) 16 16,34% -8

Bank Audi 2 34,02% 7 Qatar Airways 17 15,25% 12

Google 3 29,61% -2 IKEA 18 13,73% 1

BLOM Bank 4 24,36% 21 LG Electronics 19 13,68% 29

Microsoft 5 23,44% 0 Solidere 20 13,60% 11

Samsung 6 22,93% 9 The Boston Consulting Group (BCG) 21 13,60% -7

Emirates (Airline) 7 21,40% 23 Azadea Group 22 12,73% -10

Nestlé 8 20,35% -5 Etihad Airways 23 12,55% 12

MBC 9 19,73% 11 Sony 24 12,55% -2

Bank of Beirut 10 19,71% 22 Deloitte 25 12,09% -15

Byblos Bank 11 19,59% 30 Johnson & Johnson 26 11,99% -10

The Coca-Cola Company 12 18,81% -5 Daimler/Mercedes-Benz 27 11,80% 12

Ford Motor Company 13 17,63% 13 HSBC 28 11,75% -1

PepsiCo 14 17,55% -8 IBM 29 11,71% 8

L'Oréal Group 15 16,38% -11 MTC group 30 11,71% 14

Trend Trend

?




All students | Engineering/IT

83

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Dar Al-Handasah (Home of Engineering) 1 39,38% 0 Emirates (Airline) 16 11,57% 35

Apple 2 26,44% 1 IBM 17 11,14% -2

Google 3 24,10% -1 Daimler/Mercedes-Benz 18 9,95% 2

Microsoft 4 21,20% 0 General Electric (GE) 19 9,73% -12

Samsung 5 17,54% 0 Qatar Airways 20 9,50% 2

Consolidated Contractors Company (CCC) 6 13,99% 6 Nokia 21 9,42% 26

LG Electronics 7 13,16% 7 Etisalat 22 9,20% 32

Ford Motor Company 8 12,86% 1 MBC 23 9,17% 33

Emaar 9 12,84% 23 Huawei 24 9,12% 35

Alfa 10 12,70% 30 Saudi Aramco 25 8,55% -1

Sony 11 12,33% -5 Ericsson 26 8,43% 9

Intel 12 12,32% -4 Total 27 8,18% -8

MTC group 13 12,09% 35 Etihad Airways 28 8,10% 10

General Motors 14 12,00% 2 Bank Audi 29 7,72% 24

Oracle 15 11,77% 16 Cisco Systems 30 7,53% -3

Trend Trend

?




All students | Natural Sciences

84

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

American University of Beirut Medical Center (AUBMC) 1 40,65% 0 Emirates (Airline) 16 5,49% 31

Sidra Medical and Research Center 2 18,86% 2 Sony 16 5,49% -2

Nestlé 3 17,65% -1 Arla Kallassi Foods 18 5,26% NEW -

Google 4 14,67% -1 Mars 18 5,26% -1

Apple 5 11,67% 0 MTC group 20 5,03% 0

L'Oréal Group 6 11,31% 0 Bank of Beirut 21 4,51% 1

Microsoft 7 10,78% 3 Saudi Aramco 22 4,22% 20

PepsiCo 8 10,23% -1 Bank Audi 23 4,12% -5

The Coca-Cola Company 9 9,48% -1 Etihad Airways 23 4,12% 9

Samsung 10 7,78% 2 Qatar Airways 25 3,89% -12

MBC 11 7,55% 8 Byblos Bank 26 3,82% -6

Johnson & Johnson 12 7,32% -3 Huawei 27 3,66% 66

International Rescue Committee (IRC) 13 6,73% NEW - LG Electronics 27 3,66% -2

Dar Al-Handasah (Home of Engineering) 14 6,57% 17 General Electric (GE) 29 3,59% 15

Total 15 5,82% -4 Intel 29 3,59% -5

Trend Trend

?





85

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Apple 1 20,60% 1 PwC (PricewaterhouseCoopers) 16 5,88% -10

Google 2 19,11% -1 L'Oréal Group 17 5,83% -14

Bank Audi 3 18,65% 7 EY (Ernst & Young) 18 5,44% -9

Microsoft 4 10,82% 4 The Boston Consulting Group (BCG) 19 4,96% -8

BLOM Bank 5 10,81% 17 PepsiCo 20 4,61% -7

Emirates (Airline) 6 9,85% 28 Azadea Group 21 4,33% -5

Samsung 7 9,46% 20 Daimler/Mercedes-Benz 22 4,27% 6

Procter & Gamble (P&G) 8 9,03% -3 The Coca-Cola Company 23 4,10% -11

Bank of Beirut 9 8,28% 22 Solidere 24 3,93% 11

Byblos Bank 10 7,93% 41 MTC group 25 3,70% 24

MBC 11 7,68% 4 IKEA 26 3,57% -6

Nestlé 12 6,84% -8 General Motors 27 3,50% 10

Deloitte 13 6,37% -6 HSBC 28 3,36% -4

Qatar Airways 14 6,23% 9 American University of Beirut Medical Center (AUBMC) 29 3,08% 1

Ford Motor Company 15 5,97% 27 J.P. Morgan 30 3,06% -16

Trend Trend

?





86

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Dar Al-Handasah (Home of Engineering) 1 25,75% 1 MBC 16 4,01% 31

Apple 2 17,67% 1 Oracle 17 3,99% 8

Google 3 15,95% -2 General Electric (GE) 18 3,34% -5

Microsoft 4 13,11% 0 Sony 19 3,24% 1

Samsung 5 8,64% 0 Petrofac 20 3,22% -9

Consolidated Contractors Company (CCC) 6 7,64% 1 American University of Beirut Medical Center (AUBMC) 21 3,13% 0

Ford Motor Company 7 6,07% 3 Bank Audi 22 3,09% 26

Emaar 8 5,75% 7 The Boston Consulting Group (BCG) 23 3,05% -17

Emirates (Airline) 9 5,36% 40 Qatar Airways 24 3,03% -2

IBM 10 4,93% 9 Total 25 2,94% 14

Intel 11 4,80% -2 Solidere 26 2,82% 9

Daimler/Mercedes-Benz 12 4,73% -4 Saudi Aramco 27 2,71% -10

General Motors 13 4,61% 1 Cisco Systems 28 2,70% -4

Alfa 14 4,40% 29 Etihad Airways 29 2,63% 7

MTC group 15 4,05% 26 Shell 30 2,60% -12

Trend Trend

?





87

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

American University of Beirut Medical Center (AUBMC) 1 38,21% 0 Etihad Airways 16 2,68% 20

Sidra Medical and Research Center 2 11,81% 1 Ford Motor Company 17 2,19% 19

Nestlé 3 10,34% -1 GSK - GlaxoSmithKline 17 2,19% -6

Google 4 9,13% 0 Mars 17 2,19% 1

Apple 5 7,56% 1 The Coca-Cola Company 17 2,19% -5

L'Oréal Group 5 7,56% 0 Bank of Beirut 21 2,12% 10

Microsoft 7 6,20% 2 Petrofac 22 2,05% 19

MBC 8 4,39% 15 Bank Audi 23 1,95% 5

Dar Al-Handasah (Home of Engineering) 9 4,32% 18 Emirates (Airline) 23 1,95% 49

International Rescue Committee (IRC) 10 4,25% NEW - Procter & Gamble (P&G) 25 1,95% -11

PepsiCo 11 3,66% -1 Saudi Aramco 26 1,81% 4

Samsung 11 3,66% 8 Bayer 27 1,64% -5

Johnson & Johnson 13 3,17% -5 Shell 27 1,64% -7

MTC group 13 3,17% 31 Arla Kallassi Foods 29 1,46% NEW -

Total 15 3,10% -8 BLOM Bank 29 1,46% -6

Trend Trend

?




88

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Bank Audi 1 8,50% 5 Daimler/Mercedes-Benz 16 1,88% 12

Apple 2 4,93% 7 The Boston Consulting Group (BCG) 17 1,81% -6

Google 3 4,36% 1 HSBC 18 1,75% 3

BLOM Bank 4 4,00% 19 Qatar Airways 19 1,75% 8

Procter & Gamble (P&G) 5 3,65% 2 Azadea Group 20 1,61% -10

PwC (PricewaterhouseCoopers) 6 3,63% -5 Strategy& (former Booz & Company) 21 1,57% -6

Byblos Bank 7 3,51% 25 MBC 22 1,54% 3

Bank of Beirut 8 3,32% 21 The Coca-Cola Company 23 1,54% 1

Emirates (Airline) 9 3,24% 27 PepsiCo 24 1,49% -11

Nestlé 10 3,12% -5 Philip Morris International 25 1,35% -8

Deloitte 11 2,99% -8 Al Futtaim Group 26 1,19% 45

Microsoft 12 2,86% 2 Mars 27 1,13% 19

EY (Ernst & Young) 13 2,80% -5 American University of Beirut Medical Center (AUBMC) 28 1,07% -6

L'Oréal Group 14 2,05% -12 MTC group 29 1,06% 28

Samsung 15 1,94% 30 J.P. Morgan 30 1,05% -14

Trend Trend



(Professionals)

?




89

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

Dar Al-Handasah (Home of Engineering) 1 10,83% 0 Shell 16 1,52% -3

Google 2 6,14% 0 Oracle 17 1,52% 19

Apple 3 5,80% 2 Bank Audi 18 1,49% 41

Microsoft 4 5,52% -1 Emirates (Airline) 19 1,42% 21

Consolidated Contractors Company (CCC) 5 3,64% 1 American University of Beirut Medical Center (AUBMC) 20 1,41% 29

Alfa 6 3,01% 31 Total 21 1,40% 20

Samsung 7 2,86% 8 McKinsey & Company 22 1,38% -15

The Boston Consulting Group (BCG) 8 2,69% -4 Intel 23 1,33% -11

Ford Motor Company 9 2,59% 8 Petrofac 24 1,27% -16

MTC group 10 2,06% 23 MBC 25 1,21% 71

Daimler/Mercedes-Benz 11 1,99% 0 Cisco Systems 26 1,20% 1

General Electric (GE) 12 1,94% -3 Qatar Airways 27 1,14% 25

General Motors 13 1,78% 18 IBM 28 1,14% -3

PwC (PricewaterhouseCoopers) 14 1,62% 4 Etihad Airways 29 1,05% 18

Emaar 15 1,58% 4 Damac Properties 30 0,95% 36

Trend Trend



(Professionals)

?




90

EmployerRank

2017

Percent

2017Employer

Rank

2017

Percent

2017

American University of Beirut Medical Center (AUBMC) 1 31,38% 0 Bayer 15 2,02% 0

L'Oréal Group 2 5,21% 2 General Electric (GE) 15 2,02% NEW -

Google 3 4,25% 10 IBM 15 2,02% NEW -

Petrofac 4 3,51% 19 Intel 15 2,02% 8

Nestlé 5 2,98% -3 Bank Audi 20 1,49% -5

Microsoft 6 2,77% 17 BLOM Bank 20 1,49% 3

Total 6 2,77% -3 Byblos Bank 20 1,49% NEW -

Unilever 6 2,77% 17 Dar Al-Handasah (Home of Engineering) 20 1,49% 3

Etihad Airways 9 2,23% 6 Etisalat 20 1,49% NEW -

International Rescue Committee (IRC) 9 2,23% NEW - Ford Motor Company 20 1,49% NEW -

Johnson & Johnson 9 2,23% 1 MBC 20 1,49% NEW -

Mars 9 2,23% 14 Alfa 27 0,74% NEW -

Procter & Gamble (P&G) 9 2,23% -5 Apple 27 0,74% -20

Sidra Medical and Research Center 9 2,23% -5 averda 27 0,74% NEW -

Batco Group 15 2,02% NEW - Bank of Beirut 27 0,74% -4

Trend Trend



(Professionals)

?


Employer Reputation & Image


Attractive attributes

91

48%

40%

34%

30%

29%

28%

26%

22%

14%

9%

41%

37%

36%

35%

21%

25%

25%

18%

16%

14%

Innovation

Market success

Ethical standards

Prestige

Inspiring leadership

Inspiring purpose

Fast-growing/entrepreneurial

Attractive/exciting products and services

Corporate Social Responsibility

Corporate transparency

Your students

All students

?


People & Culture



92

42%

40%

39%

34%

30%

26%

25%

18%

13%

11%

46%

36%

46%

26%

26%

20%

26%

16%

13%

10%

Recognising performance (meritocracy)

A creative and dynamic work environment

Respect for its people

Leaders who will support my development

A friendly work environment

Interaction with international clients and colleagues

Enabling me to integrate personal interests in myschedule

Support for gender equality

Commitment to diversity and inclusion

Recruiting only the best talent

Your students

All students

?


Remuneration & Advancement Opportunities



93

54%

42%

35%

27%

27%

23%

19%

19%

17%

12%

49%

35%

31%

26%

31%

25%

23%

22%

11%

16%

High future earnings

Leadership opportunities

Good reference for future career

Rapid promotion

Performance-related bonus

Sponsorship of future education

Competitive base salary

Overtime pay/compensation

Clear path for advancement

Competitive benefits

Your students

All students

?


Job Characteristics



94

47%

43%

34%

34%

34%

25%

22%

19%

11%

10%

48%

37%

31%

34%

41%

28%

21%

16%

7%

9%

Professional training and development

Opportunities for international travel/relocation

Challenging work

High performance focus

Secure employment

High level of responsibility

Flexible working conditions

Team-oriented work

Variety of assignments

Customer focus

Your students

All students

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Documents

Universum Talent Research 2017 - LAU 2017 University...Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting