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THE IMPACT OF NEW & DIGITAL MEDIA ON SOCIAL
NETWORKING SITE
TARGET AUDIENCE: FACEBOOK:
Current users: 13-50 (85% students and teenagers)
Originally users: 18-24 (university students)
-The age restriction has become 13+ with parental
permission.
Link: Soicalbeakers.com
Link: Socialbakers.com
TARGET AUDIENCE: TWITTER:
Current users: Mostly celebrities and fansOriginally users: Ordinary people
-People now use twitter to follow celebrities and see
what is new with them rather than keep up with
friends.
MYSPACE
TARGET AUDIENCE: MYSPACE:
Current Users: Mostly Music fans, new artists to promote themselves.
Original users: teenagers, socializing with friends
Myspace was the first mainstream social networking site
Creation of Hi5 and Bebo: MySpace began to lose members.
MySpace lost popularly as Facebook took over.
Presently, MySpace is mainly used by musicians and artists, but is considered unpopular among the teenage audience
SOCIAL NETWORKING DEMOGRAPHICS
Age distribution of social networking members
84% of members are between the ages of 14 and 26,
55% of members are female and 45% are male
Education distribution of social networking members
47% of members are currently studying at high school or college and the remaining 53% have finished studying.
Link: http://www.marketinghub.info/social-networking-demographics/
CONCERNS, POLITICAL AND SOCIAL IMPLICATIONS!
Traditionaltry
Privacy concerns
Identity fraud Child pornography
Dumbing down
Criminal offence
PRIVACY CONCERNS GROW OVER SOCIAL NETWORKING SITES http://
www.keyt.com/news/local/Privacy-concerns-grow-over-social-networking-sites-114244474.html : Link: privacy concerns
Will Privacy Concerns Slow Growth in Social Network Usage? Link: http://www.emarketer.com/blog/index.php/social-network-user-estimates/
POSITIVE POLITICAL AND SOCIAL IMPLICATIONS ON SOCIETY:
Educational Benefits Of Social Networking Sites Uncovered: link:http://www.sciencedaily.com/releases/2008/06/080620133907.htm
A Social Society: The Positive Effects of Communicating through Social Networking Sites: Link:http://networkconference.netstudies.org/2010/04/a-social-society-the-positive-effects-of-communicating-through-social-networking-sites/
THEORETICAL PERSPECTIVES:
GlobalisationRepresentation Pluralistic model
MORAL PANIC OVER SOCIAL NETWORKING SITES: THIS IS NORMAL?
A moral panic is the intensity of feeling expressed in a population about an issue that appears to threaten the social order.
The Moral Panic over Social-Networking Sites: Link:http://www.technologyreview.com/printer_friendly_article.aspx?id=17266
GLOBALISATION:
Globalisation of social networking sites - e.g different languages, used worldwide by millions. Global success.
Quote: 'The production of too many useful things results in too many useless people.'-meaning to much exposures to new and digital media can be damaging.
REPRESENTATION:
Representation of certain groups as a result of changes e.g different age groups (users), ethnic backgrounds, different cultures and religions mixing and socialising through the use of social networking.
Quote: 'consumerism generates hunger for material status, symbols, new material needs.'
PLURALISTIC MODEL:
Pluralistic model - freedom of choice and speech-
AFFECT OF SOCIAL NETWORKING ON THE AUDIENCE:
New era of connecting with the old and new.
High demand
Faster broadband and network
Instant gossip and news
The need to log in
Different community compared to reality
AVAILABILITY:
FURTHER OF SOCIAL NETWORKING:
Facebook growth will continue to dominate the social networking community.
People will become more dependent to use social networking to socialize rather than face to face.
The age range will expand, as the social networking sensation will take over every household.
