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Impact of Social Networking
Sites(SNS) on Youth
Content
• What is social network• What is social networking site(SNS)• Features of SNS • History of SNS• List of some popular SNS• Growth of SNS• Merits and Demerits of SNS• Types of crime of SNS• Social networking safety tips• Conclusion
•A social network is a social structure made up of individuals.•Connected by one or more specific types of interdependency such as friendship, common interest, financial exchange, relationships of beliefs, knowledge etc.
Social Media
Website or Software that allows you to receive and disseminate information interactively. There is a variety of different formats of social media that equip users with the ability to share information. E.g. social networking sites, video sharing sites ,picture sharing.
What is social networking site(SNS)
Social networking sites is web-based services that allow individuals to
• construct a public or semi-public profile within a bounded system.
• articulate a list of other users with whom they share a connection.
• view their list of connections and those made by others within the system.
• combination of personalized media experience, within social context of participation.
Boyd and Ellison (2007)
Social networking sites : • offer a wide variety of resources and services such as
messaging blogging sharing photos audios and videos
group discussion• provide an online platform for students of diverse backgrounds and nationalities.
Features of SNS• Presentation of oneself• Externalization of data• New ways for community formation• Bottom-up activities• Ease of use• Reorganization of Internet geography
History• In 1954, anthropologist J. A. Barnes used the phrase "social network" to describe the complex relationships.
• First social networking site: Six degrees• Launched in 1997 in New York city by Andrew Weinreich. SixDegrees.com allowed users to create profiles, list their friends and in beginning of 1998 surf the friends lists. The site had around 1 million fully registered members.
• Users could send messages and post bulletin board items to people.
List of some popular SNS
Facebook • The most visited and used social networking websites.
• Launched in February 2004.• Facebook was founded by Mark Zuckerberg with his friends.
• Has over one billion active users, more than half of whom use Facebook on mobiles.
Twitter• Launched in July 2006 by Jack Dorsey.• 500 million registered users as of 2012, generating over 340 million tweets daily.
• Since its launch, Twitter has become one of the ten most visited websites on the Internet, and has been described as "the SMS of the Internet.“
• Twitter originally hosted in San Francisco, with additional servers and offices in New York City, Boston, and San Antonio.
Orkut• Owned and operated by Google.• Was one of the most visited websites in India and Brazil.
• As of October 2011, 59.1% of Orkut users are from Brazil, followed by India with 27.1% and Japan with 6.7%.
• Originally hosted in California, in August 2008
AsianAvenue
• was launched on July, 1997 • As of April 2007, there were 1.4 million registered users.
• At its peak, there were over 2 million users with more than 5000 online at any time.
Google+Google+ (G+) is a • multilingual social networking owned and operated by Google Inc.
• Launched on June , 2011. • On July 2011, Google announced that Google+ had reached 10 million users just two weeks after the launch.
• As of December 2012, it has a total of 500 million registered users.
Myspace• Launched in August 2003• operated in California .• In June 2012, Myspace had 25 million unique visitors.
• Myspace was the most visited social networking site in the world till June 2006
Hi5• Operated in San Francisco, California. • Founded in 2003 by Ramu Yalamanchi. • By 2008, comScore reported that Hi5 had become the third most popular social networking site in terms of monthly unique visitors.
• Hi5 has 46.1 million global visitors
Cyworld• Launched in 1999• Was purchased by SK Communications in 2003 and became one of the first companies to profit from the sale of virtual goods.
• By 2006 its domestic user-base numbered 19 million, but this had dropped to 18 million by 2008.
• It provide service to the Chinese and Vietnamese markets where it has subscriber bases of 7 million and 450,000, respectively.
Friendster
• Friendster is a social gaming site that is based in Kuala Lumpur, Malaysia.
• It was previously known as a social networking website.
• Friendster was founded by American computer programmer Jonathan Abramsin in 2002, before the wider adoption of MySpace (2003), Facebook (2004) and other social networking sites.
• Friendster was one of the first of these sites to attain over 1 million members.
Social networking is the most popular online activity
worldwide
THE RISE OF THE GLOBAL SOCIAL NETWORKING AUDIENCE
+88% Total Internet
Source: comScore Media Metrix, Worldwide.
+174% Social Networking
More than half of local online populations
engage in social networking.
United States 98% Brazil 97%
United Kingdom
98%
Australia 96%
India 95% Israel 94%
Percentage of Online Population Using Social Networking around the World
Source: comScore Media Metrix, Worldwide.
Number of users on popular SNS
Linked in twitter Facebook Google+ Pinterest
150
556
999
170
11.7
Users (in million)
The Importance of Facebook Cannot Be Overstated
• Facebook ranked 2nd most visited website and 1st in SNS category
• 3 in 4 minutes on social networking sites are spent on Facebook
• 1 in 7 minutes spent online are spent on Facebook
• India ranked no. 3rd with 62.6 million users after U.S with 163 million and Brazil 66 million users
2004 2005 2006 2007 2008 2009 2010 2011 20120
200
400
600
800
1000
1200
In m
illio
ns
Source: Facebook Inc
Growth of facebook
Sep-0
9
Oct-09
Nov-09
Dec-09
Jan-10
Feb-1
0
Mar-10
Apr-10
May-10
Jun-1
0Jul-10
Aug-10
Sep-1
00
5
10
15
20
25
30
Facebook Orkut
Trend of visitors(million) to Facebook and Orkut in India
source: comScore Media metrix.
It’s not just young people using social
networking anymore – it’s everyone
20%
26%
26%
15%
8%
5%
13-17 18-25 26-34 34-44 45-54 55+
Users by age on SNS worldwide
11%
29%
23%
18%
12%
7%
13-1718-2526-3435-4445-5455+
4%
13%
30%
27%
17%
9%
Users by age on some popular sites
2006 2007 2008 2009 20110%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Users according to Age groups in India
18-29 30-49 50-64 65+
Users by gender on some popular
SNS
60%
40%
57%
43%
twitt er
female male
MERITS
• Connect people • Easy to use• Building Relationships• Social media participation for
business• Useful For Students• An alternative source of
entertainment• Good way to create awareness
DEMERITS
• Lack of privacy• Scams and Harassment• Time wastage• Fake accounts• Very addictive• Reduces command over
language usage• Self-Centered • Attention-Seeking
• Creates isolation• Reduced learning and research
capabilities• Reduction in their focus of
attention• Reduction in real human contact• Low grades• Loss of motivation in students• May lead to mental health issues• People putting funny picture of politicians with bad content• To get more attention people use fake /wrong information
Types of crime on SNS
• Hacking :-The activity of breaking into a computer system to gain an unauthorized access is known as hacking.
• Cyber stalking :-The use of communication technology, mainly the Internet, to torture other individuals is known as cyber stalking.
• Phishing :-Phishing is the act of attempting to acquire sensitive information like usernames, passwords and credit card details.
• Identity Theft :-This is one of the most serious frauds as it involves stealing money and obtaining other benefits through the use of a false identity.
• Review the Web site’s safety notifications, standards.• Parents should talk to their children. Explaining what information
is private and public.• Understand that people are not who they claim they are. • Be careful - Take pre-cautions to prevent possible negative
outcomes.• Set your profile ‘Private’ to screen outsiders.• Maintain your computer’s defenses.• Research other online internet safety resources. • Every person that using the SNS should be aware about their
rights and moral responsibilities. • One must respect the authentication and privacy of those
members that are using SNS. • One must follow the ethics of online identity.
Social Networking Safety Tips
conclusion• Internet is one of the important source of interacting people
worldwide. In the recent times the use of internet is more enhanced with emergence of social networking sites, like facebook , twitter etc. This new interaction pattern through internet has both positive and negative aspects. On one hand SNS are connecting people in this busy world, and is a good source of entertainment and information. On the other hand these sites are very addictive ,has risk of fake account and fake information and some privacy issues.
• If the corrective measures are enforced strictly it can be a boon for the users. Rest depend upon the intentions of the users.
