Importance of Social Networking Sites

Presented ByAnand Y Kenchakkanavar

Research Scholar

What Is Social Media?

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

Social networking has become one of the most important

parts of our daily life as it enables us to communicate with a lot

of people. Social networking sites are created to assist in online

networking. These sites are generally communities created to

support a common theme.

What is Social Networking?

The great thing about the internet is that it opens the door to communication.

It is essentially a social hub where users can network. Social bookmarking is

often discussed with social networking. Social bookmarking occurs when an

individual shares their own list of bookmarks with other users. Social

networking occurs when you share bookmarks, communicate and interact

with other users. Think about it, when you find a site or even a picture that

you enjoy you send it to a friend. They visit it or look at it and then pass it

along. Slowly one is passed to another, thus creating a network of social

activity.

Types of Social Networking Sites

There is such a variety of social networking sites on

the web, such as

Facebook,

Tweeter,

Google+,

LinkedIn,

MySpace

Wahtsup and etc…..

According to a new eMarketer report, almost one in four people worldwide will use SNSs in 2013. The number of SNSs users around the world will increase from 1.47 billion to 1.73 in billion in 2012, here an 18% increase. By 2017, the global SNSs viewers will be of total 2.55 billion. Now a day, India has 243.2 million Internet Users and 106 million Active Social Media Users, says “We Are Social” in its latest report (Business 2 Community, July 3, 2014).

The Importance of Social Networking

If you have a good dentist and your friend needs a dentist you

will recommend your dentist. If your friend likes the dentist and

their friend has a tooth issue they will also recommend your

dentist. Slowly people will network and pass along valuable

dental information. At the end of the day the dentist increases in

popularity and business, without even advertising. This

harnesses the importance of social networking sites for the web.

The importance of social networking relates to increasing traffic

to your site and increasing awareness for your site. This means

that more people will become exposed to your business, which

means more users to convert to sales.

Social networking is important for many different reasons.

Social media lets people stay in touch with each other more

easily, as well as reconnect with people they may have once

known but have lost contact with. These sites also make it easy

to connect with people who share interests with you, even if you

are not located very near each other physically. You can also use

these sites to organize events quickly and easily and on very

short notice.

Cont….

Social networking is also becoming increasingly important

in Education, organization, marketing, business and etc... As

more and more people are on these networks, businesses are

discovering that they provide a very powerful marketing

platform that can spread news about their products or

promotions through word of mouth, without as much expense.

Cont….

It's Free

Simple Set-up

Speeds the sending of information

Improves organizational communication

Increases participation in organizational processes

Influences the way people interact in organizations

Supports open discussions

Social networking is becoming increasingly important in

Education Field

Teachers often take advantage of students’ social

networking abilities to create class blogs, discussion forums,

videos, and more.

Allows for Customer Feedback

Conclusion

We have been able to develop a social networking site with library

and conference text chat. This application will majorly serve as a resource

center to undergraduates. The advantage students, lecturers and researchers

can share and exchange knowledge. By sharing information and knowledge

with one another, they are able to "increase both their learning and their

flexibility in ways that will not be possible within a self-contained

hierarchical organization." Social networking is allowing groups to expand

their knowledge base and share ideas, and without these new means of

communicating their theories might become "isolated and irrelevant".