1.Prestige Institute Of Management& Research, IndoreTopic:-
Role of Social Media inPoliticsGuided By:-Prof.
BhavnaSharmaSubmitted By:-Pankaj AniyaShivangi BhawsaShailendra
SinghSwarna Patni
2. Social Media Social media refers to the means of interactions
amongpeople in which they create, share, and exchangeinformation
and ideas in virtual communities andnetworks. Andreas Kaplan and
Michael Haenlein define socialmedia as "a group of Internet-based
applications thatbuild on the ideological and technological
foundations ofWeb 2.0, and that allow the creation and exchange
ofuser-generated content. Furthermore, social mediadepend on mobile
and web-based technologies to createhighly interactive platforms
through which individuals andcommunities share, co-create ,
discuss, and modify user-generated content. It introduces
substantial andpervasive changes to communication
betweenorganizations, communities and individuals 3. Key Social
Platforms Social networking sites- Facebook, Google Plus,CafeMom,
Gather, Fitsugar Micro-blogging sites- Twitter, Tumblr, Posterous
Publishing tools- WordPress, Blogger, Squarespace Collaboration
tools- Wikipedia, WikiTravel, WikiBooks Rating/Review sites- Amazon
ratings, Angies List Photo sharing sites- Flikr, Instagram,
Pinterest Video sharing sites- YouTube, Vimeo, Viddler Personal
broadcasting tools- Blog Talk radio, Ustream,Livestream Virtual
worlds- Second Life, World of Warcraft, Farmville Location based
services- Check-ins, Facebook Places,Foursquare, Yelp Widgets-
Profile badges, Like buttons Social bookmarking and news
aggregation- Digg,Delicious 4. Advantages of Social Media
Facilitates open communication, leading to enhancedinformation
discovery and delivery. Allows anyone to discuss ideas, post news,
askquestions and share links. Provides an opportunity to widen
contacts. The site makes it simpler to get in touch with
long-lostfriends. Easy to post interesting things about yourself
and yourachievements. Anyone can send the friend request to be a
friend. 5. Disadvantages of Social Media Opens up the possibility
for hackers to commit fraudand launch spam and virus attacks.
Increase the risk of people falling prey to online scamsthat seem
genuine, resulting in data or identify theft. Wrong person can
download your photos and also cancheat you. Hacker can post wrong
things. People get immediate gratification, and so, they cometo
expect immediacy in real life. There may be addiction for it.
Privacy can be hacked. 6. 2012 How Barak Obama use the Social Media
InU.S Election 2012. 7. Role of Social Media In 2014Election As per
the latest research and facts it has been saidthat 160 Lok Sabha
Seats may influence by SocialMedia. 8. Narendra Modi v/s Rahul
Gandhion Twitter It was a controversy of NarendraModi and Rahul
Gandhi on twitteras in one speech Narendra Modihas said Rahul
Gandhi as a pappujust after a few hrs. Congress hasgiven a strong
reply on NarendraModi as a #Feku and People startdoing tweets on
that so it was thewhole controversy which hashappen on Social Media
betweenNarendra Modi and Rahul Gandhi. 9. Politicians of Social
Media Narendra Modi (CM-Gujrat) 10. Rahul Gandhi ( Congress) 11.
Thank You
