Politics and Mobile Media

Lindsey Taggart Jason Sirmon

Conceptual Theoretical Framework

Does Exposer to Social Media

Increase Political

Involvement

• Facebook• Twitter• YouTube• Blogs

Collect Data

Influence

• Political Opinion• Acton• Change Voter

preference

• Users• Influential

Exposer to social media Increases political involvement

RQ2: Are college students more apt to become politically involved on colleges campus or where they consider home?

Research Questions:

RQ1: How deep of an influence does Facebook, Twitter and Youtube have on political opinion?

West 0 South 74 Midwest 3 Northeast 7

Age ofParticipants

18-29 (82)

29-34 (7)

35-40 (1)

40 & over (6)

Method & Questionnaire Strongly

DisagreeDisagree Neutral Agree Strongly

Agree

I plan to vote in the 2012 presidential election. 1 2 3 4 5

I share the same political affiliation as my father. 1 2 3 4 5

I share the same political affiliation as my mother. 1 2 3 4 5

I am knowledgeable about using an absentee ballot. 1 2 3 4 5

If needed, I would use early or absentee voting to ensure my vote is counted.

1 2 3 4 5

I receive information about political candidates from Facebook.

1 2 3 4 5

I receive information about political candidates from YouTube.

1 2 3 4 5

I receive information about political candidates from Twitter.

1 2 3 4 5

I receive information about political candidates from blogs.

1 2 3 4 5

The Rise of Younger Voters

Buggey, T. (2007, Summer). Storyboard for Ivan's morning routine. Diagram. Journal of Positive Behavior Interventions, 9(3), 151. Retrieved

December 14, 2007, from Academic Search Premier database. Average Monthly Site Visits (February 2007 through January 2008)

Buggey, T. (2007, Summer). Storyboard for Ivan's morning routine. Diagram. Journal of Positive Behavior Interventions, 9(3), 151. Retrieved December 14, 2007, from Academic Search Premier database.

Use of Internet Media Leading Up to the 2008 U.S. Presidential Primaries

Use of Internet Media

% Change (since February 2007)

Catholic Protestant Born-again None0

10

20

30

40

50

60

70

80

2008 Voter Turnout Rate Age 18-29

2008 American National Election Studies (ANES)

Real Numbers

Were able & did (26/72)

Were able & did not (9/34)

Not able to vote (52)

Were able to vote (26

Did not Answer (12)

0 10 20 30 40 50 60 70 80

NumberPercent

What Political Party are you registered with?

RepublicanDemocraticIndependentNo Party

31212024

None Facebook Twitter YouTube Blogs Other

05

101520253035404550

7.00 15.00 9.00 4.00 7.00 49.00

33 TV 20 none 11 online news 4 newspaper

Which network do you receive the most political information from

Politics and Mobile Media

Lindsey Taggart Jason Sirmon

References

• The center for information & Research on Civic Learning & Engagement www.civicyouth.org By Amanda Nover (2010)

• Halperin, Shirley, 'X Factor': With 10 Million Votes Cast, How Does it Compare to 'American

Idol'? (Analysis) 6:30 AM PDT 11/4/2011 Hollywood Reporter http://www.hollywoodreporter.com/live-feed/x-factor-10-million-votes-257672

• Paul, Ron. / This November 5th dot com/ http://thisnovember5th.com/

• Powell, L., Richmond, V. P., & Williams, G. C. (2011). Social Networking and Political Campaigns: Perceptions of Candidates as Interpersonal Constructs. North American Journal Of Psychology, 13(2), 331-342.

• English, K., Sweetser, K. D., & Ancu, M. (2011). YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video. American Behavioral Scientist, 55(6), 733-748

• Ishizuka, K. (2007). Election '08. School Library Journal, 53(4), 22.