USING VIDEO IN YOUR EMAIL NEWSLETTER

Why Do I Need an Email

Newsletter?

Geico & Progressive

Spent close to

$2 BILLIONIn 2013

On Advertisements

So what can you do ?

“Client Touch” Calendar

73% of customers want to hear from their insurance provider more often than just at renewal.

of customers want to be contacted when their agent has a suggestion for them regarding their coverages.

69%

What Happens When You Communicate With Your Book With Regularity?

Customer

Satisfaction

Retention

Referrals

Shopped for other insurance carriers

61%

Actually switched

49%

Remained with their insurer

81%

Shopped for other insurers

41%

:)

Regularly touch our book of business

Stay Top of Mind

Reinforce our Value

Email Marketing

EMAIL IS STILL THE BEST

For Captives

Email is key!

EMAIL MARKETING + VIDEO

SIMPLY INCLUDING THE WORD “VIDEO” IN

THE SUBJECT LINE CAN BOOST OPEN

RATES BY

20%Or

higher

Email Marketin

g

Video Conten

t

My Insurance Videos

• Embed the Videos on your website• Send them via email when quoting and cross

selling• Include them in your monthly email newsletters

• Post them to social media• Automated email marketing also available!