USING VIDEO IN YOUR EMAIL NEWSLETTER
Why Do I Need an Email
Newsletter?
Geico & Progressive
Spent close to
$2 BILLIONIn 2013
On Advertisements
So what can you do ?
“Client Touch” Calendar
73% of customers want to hear from their insurance provider more often than just at renewal.
of customers want to be contacted when their agent has a suggestion for them regarding their coverages.
69%
What Happens When You Communicate With Your Book With Regularity?
Customer
Satisfaction
Retention
Referrals
Shopped for other insurance carriers
61%
Actually switched
49%
Remained with their insurer
81%
Shopped for other insurers
41%
:)
Regularly touch our book of business
Stay Top of Mind
Reinforce our Value
Email Marketing
EMAIL IS STILL THE BEST
For Captives
Email is key!
EMAIL MARKETING + VIDEO
SIMPLY INCLUDING THE WORD “VIDEO” IN
THE SUBJECT LINE CAN BOOST OPEN
RATES BY
20%Or
higher
Email Marketin
g
Video Conten
t
My Insurance Videos
• Embed the Videos on your website• Send them via email when quoting and cross
selling• Include them in your monthly email newsletters
• Post them to social media• Automated email marketing also available!