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• More than two-thirds of companies now use video in their content marketing strategies
• 78% of organisations surveyed said they were planning to use more video content in the future
Social media is overwhelmingly the most popular means of sharing video content, using platforms such as:
Twitter LinkedIn Pinterest Facebook
Main reasons for increased use of video: • Higher engagement
• Reach out to younger audiences
• Improve SEO
People find that video is the easiest way to
explain what a company does, and they prefer to learn
visually
“I expect to see an even bigger rise in businesses implementing multimedia within their content marketing strategies in the next year as it is already proving successful in engaging audiences and improving brand perception.
“This will be further boosted as the number of those with
access to a mobile platform increases and sharing among social media users becomes even more prevalent.”
Marc Turley Head of Axonn Research
http://www.axonn.co.uk/axonn-research
