D&M research creds 2013

Fuel for Brilliant DECISIONS

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Fuel for Brilliant DECISIONS Introducing D&M Research

WHAT?

We create knowledge

HOW?

Market & Social Research

WHY? To increase the odds

in favour of the decision maker!

You are Buying the Why? . . . to increase the odds of a better decision!

Research PHILOSOPHY

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Your next DECISION

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New Unknowns require Decision Specific Knowledge

Experience & expertise

Existing Data

Advice of others

Existing Knowledge

Unknown Knowledge

Our RAISON D’ÊTRE

To help clients make better decisions through evidence based research.

We understand that at the end of every research project lies important

decisions.

Research therefore should deliver more than just

great insight.

Research should increase the odds in favour of the

decision maker, you!

Strive to ensure knowledge & insight we deliver on every project is decision focused.

Consistently look deeper into business problem to distill decisions that need to be

made on the back of research.

Match our approach, analysis and interpretation of data to these decisions.

Increase the odds of a better decision & a better return on investment of

research dollars.

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Established March 1994

by its founder & current Managing Director,

Derek Jones

Completed over 1,500 full service qual & quant ad-hoc

& tracking projects

D&M team – 4 Researchers, 2 Analysts, 2

Support

In-house expertise & experience across full breadth of methods & categories

Passionate about

research, clients and successful

organisations

Mission to “Increase the odds in favour of the decision

maker”

Consider ourselves

“Boutique & Unique”

Company PROFILE

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Boutique & UNIQUE

Seniors that front projects

In-house Researchers

In house Scripting

In-house Data

Analysis

In-house hosting

Hands on Seniors = Boutique service

Integrated research process = Big Agency Capability

Measuring our PERFORMANCE

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We measure our performance after EVERY project

Source: D&M CEM 2012/2013

9/10 9/10 85%

OVERALL

SATISFACTION

INSIGHTS &

RECOMMENDATIONS

IMPLEMENT ALL/MOST

RECOMMENDATIONS

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Professional ASSURANCE

Both ISO20252 & QPMR Accredited

Membership of both AMSRS & AMSRO

ISO20252 (Market & Social Research Standard), QPMR (Qualified Practicing Market Researcher, AMSRS (Australian Market & Social Research Society), AMSRO (Australian Market & Social Research Organisations)

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AWARD Winning

Awards include Best Presentation Award, People’s Choice Award (X2), Research

Effectiveness Award from the Australian Market and Social Research Society (AMSRS), and CEO of the Year award from The Executive Connection (TEC).

D&M Research has won numerous awards for conference presentations and research effectiveness.

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SAY IT Like It Is!

Fabulous. Totally keen from the first meeting to get to know our brief and help us understand our market. Great team to work with and Derek did a fabulous presentation for us, he knew the results inside out, was clear and articulate, and really helped us put our best foot forward.

Catherine Field, Sony Pictures TV

Impressed by previous research done on our behalf and love the passion for the work. Also the interpretation of the results is impressive when compared to other research companies, D&M are far more insightful and therefore useful. The project was handled, professionally, passionately, intelligently and swiftly.

Dave Taylor, Ink Project

Great brand, very knowledgeable about research, knows our brand. Have been using them for a long

time and very happy with previous research. Always consultative, keeping us up to date, result focussed

and very easy to work with.

Anabelle Falk, University of Sydney Union

Handled the project very well, especially given an eleventh-hour rewrite of the questionnaire. They are very responsive and accommodating. Great

team, senior led projects, easy to work with and responsive.

Chris Caley, Lendlease

Unanimous positive recommendations from work colleagues. Handled the project thoroughly, graciously, collaboratively and professionally. Incredibly experienced and knowledgeable.

Orlena Steele-Prior, Loud

First time I have worked with D&M. Very professional, precise and involved with the project.

Good client servicing throughout and after the project The professionalism and in depth

involvement with the project through every process gave me peace of mind that the project was in

good hands. No hidden costs.

James Yee, Fox Sports

Our CLIENTS

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Good Corporate CITIZEN

D&M is Carbon Neutral!

and Gives, Supports & does Pro Bono work regularly.

D&M Research joined the NoCO2 Certification Program in 2008, and as a result have abated over 200 tonnes of carbon dioxide equivalent to date, through the procurement of verified carbon offsets and other reduction strategies. This is equivalent to taking

over 80 cars off the road for a year!

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The TEAM

Dedicated Team of

Research Professionals

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Driver Research – IM-EX

IM-EX Stands for Implicit-Explicit.

IM-EX is a proprietary technique which defines and compares consumers' implicit and explicit drivers of attraction toward a product, service or people in order to better develop strategies to target them.

IM-EX: Compares stated versus derived measures of importance and plots them against each other, to discover not only a hierarchy of what matters, but a classification of drivers by looking at the gaps between the two.

Attractors

1. Product or service aspects that we simply must have.

2. Product or service aspects we would like to have, but may be willing to compromise

on, if other benefits are present.

3. Product or service aspects that we may not even be able to

articulate, but will delight us if they are

present.

Detractors

1. Product or service aspects that we simply do not want to have.

2. Product or service aspects we would rather avoid having, but may be willing to tolerate, if other benefits are present.

3. Product or service aspects that are even more of a turn-off than we are able to articulate and are therefore deal breakers.

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Communications Research – ADSURE

Benefits

• Finds the strongest concept – its not about a pass or fail!

• Aims to optimise the best concept not kill it!

• Works at the early stage – Does not need completed executions

• Two methods in one • Ad-SURE is affordable

Ad-SURE brings the best of ad pre-testing and diagnostic metrics together into one simple research package – without the big price tag.

Full Diagnostics Respondents also asked to rate each concept on a number of attributes tailored to your particular campaign including; Likeability, Brand-Fit, Cut-through, Comprehension, Relevance, Wear-Out and Propensity Lift.

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MROC EXPLORE

• Exploration of a topic over an extended but defined period

• Longer 4-12 week communities • Typically 200-300 members • Suits exploratory line of inquiry

• Benefits

National coverage & sample Longer timeframes to allow

multiple lines of inquiry Ask, probe, reflect, research Develop new concepts and ideas

over a longer period

E.g. Product Launches, Usage Diaries, IHUTs

MROC EVOLVE

• Addresses a series of topics over an extended time

• Ongoing (long term) communities 6 months+

• Typically 500 to 1,000+ members • Consistent engagement over a longer

timeframe • Multiple Qualitative and Quantitative

projects

• Benefits

24/7 research resource True sense of community with

more natural discussions

E.g. Customer/Category/Longitudinal Studies

• Suits more focused line of inquiry (specific project)

• Alternative to traditional Focus Groups • Short 1-3 week communities • Typically 30-100 members • Higher levels of engagement over a

shorter timeframe

• Benefits

Larger coverage & sample More time to ask, reflect & probe Quickest MROC

E.g. NPD Testing, Comm’s Development, Needs analysis, QNRE Development

MROC FOCUS

Research Communities – MROC

MROC (Market Research Online Community) is a type of online community where a targeted group of people are recruited to take part in daily, weekly or monthly research activities around a shared topic of interest, such as a product or category. D&M offers three types of MROCs for different decisions

Public Relations Research – IN-PRESS

D&M understands the power of PR and how it can create great exposure and reach for a brand at a fraction of the cost of traditional advertising.

Creating a great PR campaign though, requires a story that is engaging to both journalists and consumers. This means having new and engaging content which can be a challenge to generate. This is where In-Press can help.

1. Make sure the research findings have some relevance to your category.

2. Make sure the topic and tone of voice fits your brand.

3. Don’t be afraid to be off beat or quirky – something that will get journalists attention and be of interest to the target consumer.

4. Start with some hypotheses about what type of results would be interesting then formulate your questions from there.

5. Ask too few questions and journalists won’t publish – they need some meat on the bones – ask too many questions that will kill the budget so a balance is required.

TOP 5 TIPS FOR PR RESEARCH 4 WAYS TO CREATE ENGAGING CONTENT

4. InPRess STORY

1. InPRess FLASH

2. InPRess ARENA

3. InPRess DEBATE


FLASH

“Capture how Australia votes on a single question within 24 hours”

- from $995 plus GST

FEATURES BENEFITS

Live Results

300+ Votes in 24 hours

100,000+ Panel

Choose Audience Target

1. Researcher designed & managed

2. Quick turnaround

3. Choose who you would like to poll from over 30+ demographics

4. Results segmented by key demographics

5. Access to live results

6. Cost effective

7. Includes Headline Report


ARENA

FEATURES

Live Viewing

50-100 participants

Live for 7 days


“Meaningful discussions on specific topics” - from $1,750 plus GST


2. Quick turnaround high quantity of posts

3. Choose who you would like to chat from over 30+ demographics

4. Results can be merged by key demographics

5. Access to chats while happening

6. Cost effective


BENEFITS


DEBATE

BENEFITS FEATURES

“Combine a Poll and a follow up Forum to create a meaningful story with both data &

substance” - from $2,500 plus GST

Live Results & Viewing

300+ poll, 50-100 forum

Live for 7 days



2. Quick turnaround & high quality

3. Choose who you would like to poll/chat from over 30+ demographics

4. Results can be segmented / merged by key demographics

5. Access to results / chats while happening

6. Cost effective



STORY

BENEFITS FEATURES

“Ignite your next campaign with representative story of substance”

- Average price $5,000* plus GST

Senior Researcher

Nationally Representative

Scalable Budget

Highly Customisable


2. Create questions directly relevant to your campaign

3. Scale sample and length according to budget

4. Expert design and advice from a senior researcher to help find the story

5. Accredited sample source

6. 2 Screening questions plus 8 standard demographics

7. Leverage the D&M name

8. Headline Report

* Prices start from $2,500 plus GST for a n=300 sample + 3 minute survey, up to $12,000 plus GST for a n=1,000 sample + 10 minute survey. Average price is $5,000 plus GST for a sample of n=500 + 5 minute survey.


CONTACT US

D&M Research Pty Limited Newtown Business Centre Suite 104, 1 Erskineville Road NEWTOWN, NSW 2042 e [email protected] ph +61 2 9565 2655 fax +61 2 9565 2787 Derek Jones – Principal e [email protected]

HOW TO FIND US

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mailto:[email protected]


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Fuel for Brilliant DECISIONS Introducing D&M Research


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Introducing D&M Research


Documents

D&M research creds 2013