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www.migcan.com
Marion Harvey – Business Development Executive
+44 (0)207 921 5388
Hello.It’s Mobile Interactive Group.
www.migcan.com
Who are Mobile Interactive Group?
MIG is the UK market leader in the provision of interactive mobile platforms and services
Privately owned, high growth business employing 190 people globally
Regional offices in UK including London and Manchester
National offices in the Europe, USA, Canada and Australia
100% owned proprietary mobile technology combined with mobile marketing expertise
Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company
www.migcan.com
What is our business?
What we do is simple and it delivers results.
We have compliant, solid technology,
We build for multiple platforms,
We find you new customers,
We enable you to have meaningful interaction with them and drive repeat business.
It’s about you and your customers.
www.migcan.com
Our technology
Build & manage interactive messaging
& multi-step marketing campaigns
Power social interactivity & voting via
mobile sites, apps, Facebook & Google+
Enable & deliver high volume messaging
campaigns & mobile payments
Create, build, host & manage mobile
commerce, mobile websites & apps
www.migcan.com
Mobile Commerce – New Look
• Utilising the latest advances in mobile technology to deliver an optimum customer experience
• Designed, built & supported by Mobile Interactive Group
• Key features include: – Fast ‘One Click’ checkout for
registered users– Quicker journey from homepage to
products with engaging zoom functionality; easy to browse products seamless viewing with accordion navigation to reduce page refreshes and single consumer shopping basket between the website and mobile site.
www.migcan.com
Mobile Commerce – Marks & Spencer
• Full transactional Mobile Commerce site enabled and optimised for multiple handsets
• Shoppers have the opportunity to browse and purchase the full M&S product range of over 24,000 items
• 1.2m unique visitors since launch*
• Over 10 million page views*
* (Results taken from launch on 12th May to September 2010)
www.migcan.com
Loyalty Campaign - Walkers Rainy DaysLaunched in September 2010, Walkers ‘Rainy Days’ was Walkers most innovative and technically challenging campaign to date.
WebsiteWe created a complex website that featured an easy-to-use interactive British weather map which divided the country into 4km grid squares.The weather-obsessed British public could predict when and where in the UK and Ireland the rain would fall, and every time they got it right –they won a tenner!
PartnershipsMIG worked with the Met Office to integrate with their systems, which allowed us to inform consumers if they had won within 48 hours. We also worked closely with Google incorporating their mapping technology into the website to provide the consumer with the best possible experience when they choose their square.
Mobile We created a mobile entry mechanic which enabled users to participate in the ‘Rainy Days’ promotion on the move.
Social Media MIG integrated Facebook and Twitter into the website to allow consumers to instantly tell their friends about the campaign and bask in the glory of winning a tenner!
eCRM Consumers were encouraged to sign-up for news and updates at the point of registration, which allowed us to implement a targeted eCRM programme that underpinned the whole campaign.
www.migcan.com
Mobile Application - The Sun iPadIn April 2010 News International
approached MIG with a brief to
take Britain’s largest newspaper
onto the iPad.
The app had to replicate the
newspaper in all it’s glory along
with an ‘iEdition’ which would
update as news broke throughout
each day.
The task was made harder as we
needed to take the paper produced
every evening and convert it into a
usable file which wouldn’t crash
when opened on
the iPad.
In the first 36 hours afters launch
the app was number one in the UK
app store. With further
enhancements planned we are
sure this app will be as popular as
the paper.
www.migcan.com
My O2
The My O2 application is one of the most successful applications O2 has launched to date. Currently more customers use the application to check their phone bill than via the O2 website with further enhancements to come.
M&S
M&S has grown into a significant partnership for MIG. For one of our early projects MIG spent considerable time with M&S designing a site that enables users to navigate 30,000 products on their mobile. The result has been a huge success with impressive conversion rates and monthly revenues
ITV
MIG delivered a brand new voting web app for ITV’s Dancing on Ice 2011. The web app, built using MIG’s Interactive Broadcast Platform (IBP), is an industry first allowing consumers to purchase credits for votes on shows via their internet connected mobile devices.
Case Studies – Transactional Sites
www.migcan.com
Ministry of Sound
MIG worked with MOS to develop a highly accessible app design that is fully integrated into their transactional ticketing system , radio and social networking pages
Perform Group
Perform Group are the leading online provider of sports video content. MIG powers their mobile sites including most recently the launch of Chelsea FC on mobile web and iPhone app
News International
MIG is New International’s dedicated application partner. Most recently MIG developed a proprietary publishing system to support a premium iPad app for The Sun that is updated daily
Case Studies – Content Publishing Clients
www.migcan.com
Barclaycard Freedom
MIG works with Barclaycard for everything from strategy and innovation, consulting through to implementation. Barclaycard uses MIG’s Kilrush platform to build its sites such as the recent Freedom site
Rimmel
Rimmel work with MIG to manage all their mobile marketing services. Their brief to us was to launch a service that seamlessly detected a users phone and served a site that rendered perfectly for them and enabled them to enter details and request products
Walkers
The Pepsico Group is one of MIG’s largest partnerships. All Walkers campaigns are supported by a cross platform digital offering with all mobile services managed via the Kilrush platform.
Case Studies – Mobile Marketing Campaigns
www.migcan.com
Marion Harvey – Business Development Executive
+44 (0)207 921 5388
Thank you.
