makedigital creds

Credentials

Created: 2015

Phone: 0488 553 260Email: [email protected]: www.makedigital.com.au

WWW.MAKEDIGITAL.COM.AU

About UsVision statementTo change and inspire the way people think about Digital Marketing. To refine, problem solve and innovate your online model with clarity.

Mission statementTo lead and inspire digital innovation with clarity.

Client focusWe are unique in our approach to marketing online. Our primary goal being to operate clearly, consistently and reliably with our clients. Easy enough to say, but how does this translate when working with our clients?

make:digital is a performance driven agency providing a monthly service to clients to analyse and deliver our clients

digital strategy. Utilising our teams individual specialist expertise we provide a mix of key individuals to deliver strategy ongoing.

We believe our approach is unique and is driven by performance as opposed to flat fees for ‘SEO’, ‘PPC’, ‘Social’ etc. Each company is unique and requires more than simply pigeon-holed services under a single flat fee and so it is imperative that these needs are met when delivering a dynamic and performance driven online strategy.


Digital Business Strategy

Content - Social - Search - PR - Conversion - Reputation

PRICINGWe like to offer a more flexible solution to our clients, this allows us to offer a more tailored campaign on a month by month basis. This is altered depending of the requirements to create a genuinely successful digital marketing strategy.


TEAMDirectorsUtilising senior Digital Marketing experience to oversee all activity.

Search StrategistsTo increase the performance of the website through organic and paid search channels in the most effective and efficient way.

Content StrategistsPlanning and creation of engaging content to support the search strategy.

Conversion StrategistsComprehensive A/B testing and process around improving goal completion of traffic through a series of tests and evaluations.

Reputation AnalystsEnhancing the reputation of brands online.

Account ManagersClear and frequent communication surrounding all components.

CopywritersSector specific written content creator.

Web DevelopersTechnical on site development and testing.

PR StrategistsCreating valuable exposure on relevant digital channels.

Social StrategistsBuilding and enhancing brands through social media.


ANALYSISAn initial business and sector analysis will be completed to fully understand all services, the sector, competitors, structure and delivery. This is executed during month 1 to ensure strategically we are spot on and that each process is fine tuned to perfectly meet requirements. We will take time with all key business stakeholders to provide solid foundations.

This will cover the following...- Review of all sales generation channels.- Seasonal and annual trending on sales performance.- Territory based sales and identification of trends.- Online review and perception of brand and sector.- Comparative analysis with like-for-like competition


SEARCH STRATEGYmake:digital works towards allocating resource and budget across the most profitable channels through a flexible approach. This essentially means that if there is a requirement to focus on paid search to drive immediate conversions for short term gain, this would be a focus until the performance reaches an agreed level and then the allocation is adjusted towards organic search performance.

Organic SearchSearch marketing to us here at make:digital is not simplygetting your website to the top of search engines; although that will win you more visitors, it doesn’t necessarily equate to more customers. We also look to understand users when they arrive to your site, their patterns and behaviours, bounce rates and exits point, to maximise the potential of every visitor, and turn them into a customer.

For the duration of the campaign we will provide the highest level of service in line with the evolution of search engine requirements. This will cover technical, on-site and off-site strategies to ensure the best levels of performance.

Paid SearchThe core focus of any paid search campaign is to ensure that the spend is delivering the most efficient results possible. A structured plan is put in to place with resource allocated to work across every component, from ad copies and campaign structure to bid management and placement strategy.


SOCIAL MEDIA STRATEGYSocial media is not only effective for search marketingefforts; it is also incredibly effective when reaching out toaudiences on different levels. Talking to individuals on socialmedia platforms is variable; where you can be more relaxedon Twitter, you tend to be more formal on LinkedIn. Eitherway, having a strong social media presence builds credibilityfor your organisation, and allows you to tap into differentbusinesses, thus increasing the awareness of your brand, andeventual client database.


CONTENT & PR STRATEGYContent & PR strategy deals with the planning aspects of managing content throughout its life cycle, and includes aligning content to business goals, analysis, modelling, and influences the performance of your website.

make:digital have specialist Copywriters, experts in the field of creating engaging content. We provide a number of hours per month in order to support the Digital Strategy.


CONVERSION STRATEGYConversion optimisation is core to any digital strategy in ensuring that you are getting the very best out of each and every user. make:digital creates tangible strategies and results allowing our clients to clearly see the effect on enquiries and sales.

Our digital strategists will sit down with key stakeholders to understand the site objectives and get internal opinions on how the site could potentially be improved. Following this initial consultation period, we will cross reference with our knowledge and experience to create full road map of tests and experiments.

Performance Tracking & ReportingComprehensive reporting is produced in line with strategic requirements to analyse the ongoing improvement of

conversion growth. Monthly reporting is produced to detail the outcomes of all tests and experiments helping to map out the next batch to carry out.

Test LogsA full dashboard of test tracking is created allowing all stakeholders to clearly see the performance and results of experiments.


ACCOUNT MANAGEMENTAt make:digital you have a dedicated point of contact with access to the company Director, ensuring the smooth and timely process of the project at hand. make:digital works very closely with all clients to focus initially on defining the scope of the project and individual elements. This phase is incredibly important to create proposed time frames, feedback and sign off periods.

Quotes and timings are fully defined based on final scopes and make:digital endeavours to work with the client in the most efficient way to ensure the project is launched in line with deadlines.

Project ManagementAll projects are managed using 37 Signals Basecamp Project Management tools. This is an online project management hub that manages, files, time lines, calendars and time sheets.

Review PointsWe involve key stakeholders when required to ensure the strategic implementation of the campaign is delivered to the highest levels.

Generally, make:digital reviews the delivery on a month-by-month basis with clients planning the following months activity and review of the previous. Larger stakeholders meetings take place on a quarterly basis and involved key client stakeholders and the dedicated make:digital team.


• Reduced CPA from £210 to £37

• Increased site conversion rates by 21%

• The removal of a manual Google penalty incurred when prior to working with DC

PERFORMANCE


• Average YoY trafficgrowthof21% across all brands

• Job Applications increased by 30%

• Generated new business through targeted strategy

PERFORMANCE


• Increased online ratings from 1 to 4.2 out of 5.

• Pushed away article on Money Saving Expert

• YoYtrafficgrowthof 52%

• Goal completion up 38%

PERFORMANCE


• 2012 - 3000 Users 2014 - 160,000 Users!

• Working with glob-al brands such as Guinness

• No. 1 for over 15 competitive search terms

PERFORMANCE

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makedigital creds