Digital strategy powered by actionable consumer

insight

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Digital strategy powered by actionable consumer

insight

ConsumerInsight

ExperienceDesign

Brand Strategy

Insightfulness about the consumer –

going beyond the one line insight

Consumer Insights

Consumer Insights

ExperienceDesign

Brand Strategy

Consumer insight based digital strategy for iSure

Consumer Insights

Experience Design

Brand Strategy

Project Overview

Marketing Objective

Engage with women who are trying to conceive

Our approach:

Insight through one on one qualitative depth interviews

Output:

Digital Marketing Strategy that reaches an obscure, little understood category to the target audience

Digital Marketing Objective Educateprovide women information about the category in an engaging and interactive manner and help her take the right steps towards pregnancy

Insight : I am alone and struggling with this problem. I have no one to discuss this with. When I look around I only see success stories .When I need help,the only person I can turn to is my gynecologist.

The need of the hour is to help her bridge the gap between what she knows and feels and what she ought to know and feel

Role of the Brand: A trusted confidante (like an elder sister)

The brand will be able to successfully connect with consumer by helping her feel more reassured about her circumstances and guiding her towards a successful pregnancy

EmpathyCompanionship

Positivity

WHO AM I?A trusted confidante – like an elder sister

WHAT I SAYThings that are positive, reassuring - keeps your spirit high and makes you feel confident

WHAT I THINK Successful pregnancy is about a positive mindset and access to right information.

WHAT I LIKE •Expert/ accurate knowledge •Positive stories of succes• Openness and honesty

WHAT I DONT LIKE •Ignorance/ lack of knowledge •Loneliness / isolation •Aggressive marketing of quick fix cures and remedies •Negativity

WHO ARE MY FRIENDS? • TTC • Experts

WHAT DO I DO • Help manage and monitor conception • Link up women TTC with each other and also with experts, knowledge and information

PERSONALITY Warm, Caring Knowledgeable‘older woman’

Digital Branding template

Partner in your journey towards successful conception

Key Projects – Consumer Insight

• Online triggers and barriers research for an insurance comparison portal• Social media insight analysis based on listening tool data for a leading

entertainment brand• Digital Strategy for a nicotine cessation brand• Content strategy for a vernacular news website• Understanding of first-time smartphone users• Mapping the consumers online decision making process for an upcoming

jewellery portal

ConsumerInsight

ExperienceDesign

Brand Strategy

Consumer Insight led GUI/UX

User Experience Design for BookMyShow

ConsumerInsight

ExperienceDesign

Brand Strategy

Project Overview

Marketing Objective

How to increase bookings for events on the site

Our approach:

User experience research and diagnostics for booking page

Output:

Streamlining the booking page design to facilitate easier, faster booking

Methodology

Asking why

ListeningComments

ExclamationsWatchingObserving navigation

Body language

Listening Lab

Event Search is harder than movie search

Elements are non-linear and lack equal weightages. This confuses consumers

Movie Search Event Search

Buttons/filters behaviour : consumer insightBMS designed a new filter mechanism :

‘select all venues’

Filters are not intuitive or easy to use: Select rather than de-select is default behaviour

• ‘Sold out’ tickets were indicated by red color which was not intuitive

• Need to show ‘sold out’ clearly in drop-down menu

Booking process re-design

Booking process re-design

Replacing of hyperlink with ‘book now’ button

Key Projects – Experience Design

• User experience design for website and mobile site for a leading news provider

• Development of Augmented reality app for an international airport (ongoing)

• Recommendations for development of health apps for a leading pharma company

• Content and UX for sales training app for a leading FMCG company

ConsumerInsight

ExperienceDesign

Brand Strategy

Brand building strategy for a startup vernacular application development company

Project Overview

Marketing Objective

Build Brand visibility

Our approach:

High social impact projects with focus on digital and financial inclusion

Output:

Design of products that are socially relevant and commercially viable

Project deliverables

• Website content strategy• Social media strategy• Blogs and articles• Design of projects that focus on social impact

– Gramavtaar – digital village project– eBasti – mHealth for slums

Digital Brand Strategy : projects completed

• Digital brand strategy for iSure • Social media strategy for an alternative health company• Digital marketing strategy for a leading US singer conducting his first

Indian concert• Donor and volunteer acquisition strategy for an NGO for kids• Digital marketing strategy for a financial inclusion consultancy (ongoing)• Launch strategy for an author publishing his first e-book (ongoing)

Key Clients

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