Inspire to interact

Inspire to Interact

Customer engagement

across digital and print channels

We curate content

We narrate brand stories

We connect brands to customers

We create the tools to achieve this

Mid-sized agency: digital and editorial services. Team of 45 based in Fashion Street, Spitalfields, London. Creative agency, media owner and owner of substantial archive. Story telling at the heart of our offering International high-profile clients with wide multi-language experience. Long standing relationships Trading for 27 years, independently Owned after MBO in 2007. Energy and drive of a new company; track record and contact book of an established one.

Who are we?

High-profile Brands with stories to tell

DIGITAL: ONLINE DESIGN & BUILD We design, develop and manage online content

Boodles: Website design & build (SEO/PPC)

Boodles: Website design & build

The existing site will be replaced with a beautifully crafted online experience that will entice users to purchase high ticket items. As part of the site's re-architecture, an entire onsite SEO & PPC rework took place to ensure that the extensive content and multiple uploads adhered to a coherent keyword strategy.

Boodles: e-Commerce

McArthurGlen: Content creation

Digital campaigns for Value Retail

Inspirational online gift-finder for Christmas campaigns. Drive footfall, capture data and create buzz through interactive content. ILN developed the persona-led concept; built, designed and created content, translated into seven languages for nine shopping malls across Europe involving a database of 330 brands. A total of 21 micro sites.

Digital strategy for Marie-Chantal

ILN appointed to run and re-launch e-commerce site for luxury children’s clothes retailer Marie-Chantal. Re-skin and content overhaul on Magento e-commerce platform. Product upload, maintenance, e-CRM campaigns, new collection launches, SEO and SEM. Keyword-adherent blog launched and brand’s owner, Princess Marie Chantal of Greece, had opportunity to communicate directly.

Gieves & Hawkes e-commerce graphic and content creation

Development and planning of e-commerce platform (and blog site). ILN led on brand engagement, advocacy, content strategy and creative elements for front-end, in partnership with e-commerce provider. Weekly blog and content calendar management

Amanda Wakeley Design and Content Creation

http://www.amandawakeley.com/blog

SEO for Adriatic Luxury Hotels (pan-Europe)

= Immerse the client in an understanding of web and visitor analytic fundamentals in order to invest time and money in the most intelligent way to achieve better ROI and drive conversion. On-site conversion tracking; phone and email conversions. Keyword research to identify keywords previously missed that have high conversion potential. Developing SEO-driven content around keywords and designing engagement tools such as SEO - Optimised landing pages to create sticky content to drive conversion and sales.

EDITORIAL ENGAGEMENT

ILN knows how to narrate the story to inspire interaction

Magalogue for Ernest Jones (U.K.)

Engagement through Art Direction and photography

The magazine has positioned Luxury Avenue as the leading luxury goods retailer in Mexico. Multi-language content provides the backbone for the main website. Educates readers by bringing products to life, drives footfall into store, ultimately driving product sales.

Driving footfall to Luxury Avenue shopping malls, Mexico

Customer communications for Orient-Express (Global)

“We have past passengers phoning up in February asking

when the next brochure will be out (6 months before the

launch in September!). This consistently happened through

this year and although all the information is now online

past passengers are desperate to get the new brochure

when it is launched. This proves to us that the brochure still

has its rightful place in the marketing mix and is one of our

most valuable sales tools”

Kate Thompson, Sales Director - Orient Express

Building loyalty with content Maserati (Global)

Coupled with its print counterpart, Il Tridente online magazine assists in the building of owner advocacy. Integrating with larger Maserati CRM programme and providing an online point on which additional content is curated.

Il Tridente Online Examples

Il Tridente Webpage Examples

IL Tridente Online App Development

As our partners at Maserati stated, “our clients are grown up men; we need to communicate to them in a grown up way”. Well-crafted, compelling creative content will answer that call and deliver a more engaged relationship that will act as a key step

towards future purchases..

BRAND STORYTELLING

ILN narrates the brand story through innovative content

Stimulate and influence the consumer’s senses, intellect and emotions

Brand advocacy for Rolls-Royce Motor Cars (Global)

Emotional connection Rolls-Royce Motor Cars

ILN was commissioned to create a post-purchase customer communications experience to propel brand advocacy, launched in November 2011. The book unites all owners through a bold statement that Rolls-Royce Motor Cars is a visionary, progressive brand with its sights trained firmly on the future.

Customer engagement Rolls-Royce Motor Cars

Creative executions for Rolls-Royce Motor Cars

Multi-channel brand positioning Royal Mansour (Global)

ILN was appointed to build and design the website of Royal Mansour, one of Morocco’s finest hotels and develop a strategy for all customer communications

Offering an integrated approach, ILN has created a tone of voice and suite of marketing tools aimed at a highly targeted, hard-to-reach target audience

ILN is tasked with positioning the hotel as one of the richest experiences available anywhere in the world today, targeting the super wealthy.

Brochure & Mobile Sandy Lane (Global)

CRM Sandy Lane in Barbados

ILN was tasked with publishing a brochure for Sandy Lane, the top hotel resort preferred by royalty and celebrities.

The brochure appeals to Sandy Lane’s elegant and sophisticated guests and communicates the resort’s positioning through selected imagery, packaged in a flexible modular format.

Since 2010, ILN has delivered a wide range of customer communications including brochure updates, spa menus and letters for CRM engagement such as email and other digital campaign tools.

Branding of New Abu Dhabi Hotel Site for Rocco Forte

One & Only Online Magazine (Global)

While the One&Only site represents the brand’s luxurious nature in its design, it is, like all transactional sites, bound by the fact that it must also facilitate the customer journey. We realised there was an opportunity to create content for both prospective and existing customers alike, who have a little more time to savour the One&Only offering.

OWNED MEDIA ILN titles aimed at high-end international audiences

with exclusive distribution channels

Engaging with High-end consumers (Europe & Asia)

Targeting affluent international travellers; covering travel, fashion, watches and jewellery, culture, food and wine. An ILN-owned title, Sphere has strong distribution network in 18 countries. On-board BA First and Club Class, Virgin Upper Class and other airlines and in selected 5-star hotels worldwide.

http://tinyurl.com/SphereMag4-4

Inspiration online Sphere

http://www.spherelife.co.uk/

Sports Inspiration PODIUM (Global)

http://tinyurl.com/Podium05

PODIUM Online

http://www.thepodiummagazine.com/

PODIUM Magazine Online

Inspire to interact

Lisa Barnard

lisa.barnard@iln.co.uk

Tel: +44 (0) 20 7426 1011

Illustrated London News Limited

10 Fashion Street, Spitalfields, London, E1 6PX, UK

www.iln.co.uk