AN INTRODUCTION TO

BRILLIANT IDEAS

HarrimanSteel started life in 1999 with a clear mission to explore creativity through storytelling and user experiences. Our commitment and focus

toward this vision remains strong to this day.

We are a team of creatively driven, thinkers, designers and strategists based in Shoreditch, London. We believe in collaborative partnerships with

inspiring clients that are passionate about their product and customers.

We pride ourselves on being great listeners and delivering solutions, with style, craft and passion.

WHAT WE DO

BRILLIANT IDEAS

WHO WE WORK WITH

BRILLIANT IDEAS

HarrimanSteel combines strategic thinking, crafted design, storytelling and technology to build engaging ideas across multiple platforms.

WHAT WE DO

ADVERTISING BRANDINGON-LINE / MOBILE

DIGITAL PLATFORMS

COMMERCIALS / VIRALCONTENT

EVENTS RETAIL / ENVIRONMENT

BRILLIANT IDEAS

We work in an open and collaborative way with clients. For us, every job is different therefore, we do not enter into work with preconceived objectives

and solutions.

We have an open approach to creativity that frees processes and thinking that allows us to explore communication in all forms that will connect your

product to your audience.

HOW WE DO IT

BRILLIANT IDEAS

CASE STUDIES

BRILLIANT IDEAS

NIKE CEE CASE STUDY

BRILLIANT IDEAS

Challenge

HarrimanSteel was briefed by Nike to deliver a consumer facing campaign for the cities of Central and Eastern Europe (CEE) around the 40th Anniversary�of the Cortez.

Solution

Within the CEE, the consumer experiences Nike as a performance brand. Our key objective was to introduce this audience to Nike Sportswear (NSW)

To earn the right to talk to the audience, we aligned our thoughts to the Nike Race Season�and developed a campaign that harnessed the energy that led up to the event.

We called the campaign 'Not for Tourists'

At the heart of the idea was a customised VW van. It was driven around the city and stopped at secret locations. Clues were seeded on social media platforms to find it.

The van contained interactive experiences and product trialling.

All the content was documented and resulted book, entitled Not For Tourists, an underground guide to the city

To package this idea, HarrimanSteel created the VC, which included a set of guidelines and art-directed imagery.

Results

In Poland in just two days we had 1.5k followers on FB, the�first event had a turnout of 300+.

NIKE CEE CASE STUDY

BRILLIANT IDEAS

Strategy / Branding / Art Direction / Guidelines Copywriting / Retail / Legacy Guide / Fully Integrated Campaign 360º

NIKE CEE CASE STUDY

BRILLIANT IDEAS

CASIO CASE STUDY

BRILLIANT IDEAS

Challenge

To reset the retail experience for the Casio timepiece division.To redefine: G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK.

To include owned stores, concessions to B & C class jewellers and trustees.

Solution

We created a flagship store in Covent Garden, London. A template that will be rolled out across other territories. e.g. Tokyo, Berlin, Paris.

Each watch brand is now represented by a clearly defined material and finish.

In addition, the solution we took advantage of other Casio technologies within the store.

Results

Conversion Rates within the first month of opening were well above target.

John Ryan’s ‘Store of the Week’, Retail Week.

Extensive coverage across press titles and blogs including Grazia, i, Men’s Health, Esquire, Square Meal Lifestyle, Stylist, MWB, The Times Magazine, Evening Standard Digital,

vogue.com, glamourmagazine.co.uk, superfuture.com and globalblue.com.

CASIO CASE STUDY

BRILLIANT IDEAS

CASIO CASE STUDY

Strategy / Branding / Production / Retail Design & Build

BRILLIANT IDEAS

DMAX CASE STUDY

BRILLIANT IDEAS

Challenge

DMAX Italia wanted a new type of TV experience for it’s audience to coincide with the country turning digital.

Create a bold, innovative, vibrant identity and on screen presence true to the channel content.

Solution

DMAX Italia is 100% factual. The new channel branding appeals directly to mens innate curiosity of how things work and function.

We constructed 4 ‘Cause & Effect’ machines, each highlighting DMAX’s 4 major programming strands.

Results

The launch has been incredibly well received, by the network, on social media platforms and in the press.

DMAX ITALIA CASE STUDY

BRILLIANT IDEAS

DMAX ITALIA CASE STUDY

Strategy / Branding / Production / On & Off-Air Communications

BRILLIANT IDEAS

NIKE WIZE? CASE STUDY

BRILLIANT IDEAS

Challenge

We were briefed to build a digital brand experience platform for Nike’s wholesaler accounts that established a meaningful, destination for their consumers.

Solution

We built an application that works on both mobile and desktop platforms and is hostedwithin the a wholesaler website.

It acts as a hub and gives the users access to a 360° view of Nike product content, product release information, insights, history, heritage and innovation.

Through out the journey, hyperlinks drive consumers direct to purchase as well as therebeing direct links to social media.

The first realisation of this concept was with the wholesaler, Size? We called it “Wize?” It has, a fully updatable CMS, that allows the account to edit,

upload and update regularly - making Wize? a living, breathing, ever changing piece of digital communication.

Results

In the 9 months since launch, Wize? has received over 50K unique visitors with over 60K visits. The audience that uses Wize? is truly global with over 48% from the USA.

NIKE WIZE? CASE STUDY

BRILLIANT IDEAS

NIKE WIZE? CASE STUDY

Strategy / Digital Production / Content Generation

BRILLIANT IDEAS

PROJECT OVERVIEW

Global Launch Campaign for Denim Division

D-DIESEL

BRILLIANT IDEAS

BRILLIANT IDEAS

Press & poster launch campaign ATL | Retail | Collateral

HOUSE OF FRASER_BIBA AW10

BRILLIANT IDEAS

Press & poster campaign ATL | Retail | Collateral

HOUSE OF FRASER_BIBA AW10

BRILLIANT IDEAS

Press & poster campaign | Retail | Collateral

FIRETRAP_GLOBAL ADVERTISEMENT SS09

BRILLIANT IDEAS

Art Direction | Animated gifs | Campaign Logo

CHARLOTTE TAYLOR_SPRING SUMMER 2012

BRILLIANT IDEAS

Art Direction | Animated gifs | Campaign Logo

CHARLOTTE TAYLOR_SPRING SUMMER 2012

BRILLIANT IDEAS

Digital & Social Media Strategy | Art Direction | Campaign Creative | Digital Creative

NIKE_SELFRIDGES TENNIS CAMPAIGN

BRILLIANT IDEAS

Digital & Social Media Strategy | Art Direction | Campaign Creative | Digital Creative

NIKE_SELFRIDGES TENNIS CAMPAIGN

BRILLIANT IDEAS

Launch Campaign for Label Lab ALT | Viral | Social

HOUSE OF FRASER_LABEL LAB

BRILLIANT IDEAS

Launch Campaign for Label Lab ALT | Viral | Social

HOUSE OF FRASER_LABEL LAB

BRILLIANT IDEAS

A Seasonal Directive Film

LOUIS VUITTON_GLOBAL BRAND EDUCATION

BRILLIANT IDEAS

Retail Launch for Vintage Collection in Paris

CACHAREL_POP-UP SHOP

BRILLIANT IDEAS

EXPERIENCE OVERVIEW

Bench Germany, UK, Canada Advertising campaign Strategy Art Direction / Design Retail assets & production Cacharel France & UK Retail Concept & Production Casio Global Global Flagship Store Strategy Branding / Identity Retail roll-out Digital / Interactive Converse UK Retail Concept and Production Digital and Social Media Diesel Global Advertising campaign Strategy Art Direction / Design

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Eley Kishimoto Far East & UK Brand Positioning Brand Guardians Strategy Identity Communications Digital Firetrap Global Advertising campaign Strategy Art Direction / Design Retail assets & production Kipling UK and France Strategy Art Direction / Design Experiencal Retail launch & production Digital and social media Louis Vuitton Global Global Brand Films Strategy Production Digital

Nike CEE Central & Eastern Europe Strategy Digital Retail Exhibition / Event Art Direction Design

Tia Maria Global Strategy TV Production Triumph Global Brand Guardians Brand Repositioning Strategy Nike Foundation/Girl Hub Global Brand Guidelines Art Direction Copywriting Tone

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BRILLIANT IDEAS

A personal service that is bespoke and made up of strategic and creative thinkers.

A collaborative development process that involve all of us working together to create compelling solutions.

A insightful piece of content that is human, honest, tactile and believable.

An innovative idea that explores media, technology and social communication platforms in innovative and surprising ways.

WHAT WE OFFER YOU

BRILLIANT IDEAS

“I put HS onto our agency roster in 2003. It was their combination of traditional advertising experiences and ability to concept with a refreshing ability to want to work in a media neutral environment. And this

was a few years before the “big idea” rush of the last couple of years. Since they started working with us HS have delivered exceptionally well in a variety of different mediums and always with a professionalism and

collaborative M.O. which made picking-up the phone or meetings with the team a true pleasure. Their work on all projects has been of the highest quality but Run London is for me the standout. They made a

very good idea come alive for our consumers and the results spoke for themselves, that’s why they still continue to be an integral part of our team”

Jack Gold Nike Inc - Director of Brand Connections, The Americas

“BBC Learning produces multi-platform campaigns across TV, web, print and events. The joy of working with HarrimanSteel is that they work confidently across all these platforms, bringing energy and creative

direction with a collaborative approach.”

Steve Goggin, Campaign Manager, BBC Learning

“I was delighted with the originality and simplicity of HarrimanSteel’s approach. They have created an invaluable kit of parts and a magical and uplifting world of shared enjoyment.”

Tom Lucas, UKTV Watch, Director of Marketing and Communications

WHAT PEOPLE SAY

BRILLIANT IDEAS

“I will continue to work with HarrimanSteel as their flexibility, creativity, uniqueness and strategic approach will lend itself to any brand that needs a new way of thinking for the future.”

Joanne Birkitt, UK Marketing Manager, CCE, Coca Cola Enterprises

Overall it’s been very positive and the best amplify activity we’ve done, and I’ve seen done for a while. It feels genuinely connected to the street/youth culture of Warsaw which is good when Reebok Classics and Adi Originals are present. It also makes running feel very cool and it’s allowed us to track down an Alpha

group of runners (DJs and artists) that we are thinking of creating a running club around.”

Philip Jacobson, Poland Brand Communications Manager, Nike CEE

WHAT PEOPLE SAY

BRILLIANT IDEAS

www.harrimansteel.co.uk

2 Academy BuildingsFanshaw StreetLondon, n1 6lq

+44 (0) 20 7324 7530

Nick SteelFounder / Creative Directornick@harrimansteel.co.uk

+44 (0)7887 691375

Julian Harriman-DickinsonFounder / Creative Directorjulian@harrimansteel.co.uk

+44 (0)7887 946358

Laura MorrisSenior Account Manager

laura@harrimansteel.co.uk+44 (0)7595 020605

CONTACT

BRILLIANT IDEAS

HARRIMANSTEEL.CO.UK