Market Evolution Overview

September 2007

Market Evolution

About Us

Market information and advisory company

Blend of senior marketing and research experience

Focused on the intersection of personal technology and business

Multi-country studies, quantitatively and qualitatively by internet, telephone, and face-to-face.

Please see www.marketevolution.co.ukfor biogs.

Market Evolution

Brands we work with

International blue chip media brands

Brands right on ‘edge’ of convergence

Market Evolution

Our approachBrands need to place the consumer at the heart of

the business (before the competition do)

Specialist online (web & wap) research techniques are our principle route to consumer insight

Connect consumers with brands

Consumer first (not brand) approach

Understand and monitor the realities of consumer behaviour and attitudes

Special focus on intersection of the consumer, personal technology and business

Clear and actionable findings

Demonstrative value across the business

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How we do what we do

Enable a conversation between customer and brands• Regular• Using digital channels (Online & WAP)• Fast and flexible•Without geographic boundaries• No size limit

Conversation takes place online or over WAP and uses our own technology – Veracity

We build a panel of consumers exclusively for our clients

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What is Online Panel Insight

A panel is a community of people assembled online for research purposes.

Participants have agreed to take part in online dialogue and are prepared to share their attitudes, opinions and behaviour.

Through Veracity, our online survey and panel management software, we enable a real conversation between consumers and brands.

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Brands listento consumers

Brands talk to consumers

Consumerstalk to brands

Consumers talk to each other

Dynamic Community of your Customers

Veracity - enabling consumer conversation

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The Benefits of Online Panel InsightSpecialist coverage

Cost efficient

With the additional benefits of speed and flexibility, surveys can be designed, served, analysed and insight actioned within days rather than weeks

High response rate

Demographically balanced and statistically representative of the general national population

High accuracy

No need to collect demographic information during the survey (the data has been collected during the panel design process)

Supports regular consumer dialogue and consistent follow-up analysis of virtually the same sample

Allows incorporation of multi media effects and objects (pictures, movies, etc.)

Data analyzed by industry experts and a senior cross sector board of advisors

Market Evolution Insight Services

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Our Insight

CustomClient

Research

Closed Insight Products

Syndicated Insight products

We offer a range of insight from custom to syndicate to suit client and budget needs:

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Telegraph Media Group – a custom insight Client

Engaged community of 30,000 Daily and Sunday Telegraph readers

10 surveys per month

Providing a range of valuable insight - Ad sales, product satisfaction, brand perception, NPD, marketing effectiveness etc.

40-50% participant rates per survey

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Eyeball entertainment – a closed insight product

Consumer insight into the entertainment industry

Impact of digital personal technology on how consumers entertain themselves

Consequences for entertainment business of growth of personal technology

Mobile, music, film, video, tv etc

Community of 3,000 under 45 year old consumers

Monthly in UK

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Periscope – a syndicated insight product

Consumer insight into consumers’ digital lifestyles

Monitors the impact of personal technology on business

Community of 3,000 consumers

Multi-client syndicated report

Monthly

UK

Examples of our recent insight

Mobile usage in UK

26.07.07 Market Evolution

Periscope Mobile 2.0Survey Highlights

Periscope is a monthly online monitor of consumers digitallifestyles.

Periscope insight community is made up of 3,000consumers in the UK and is representative of UK population.

Periscope Mobile 2.0Survey Highlights

0% 20% 40% 60% 80% 100%

D o n' t k no w

Wa tc h T V

V ide o c a lling

V ide o do wnlo a d

Lis t e n to m us ic

D o wnlo a d f ile s o r m e s s a ge s v ia B lue t o o th

E m a il

M us ic do wnlo a d

S e nd f ile s o r m e s s a ge s v ia B lue t o o th

D o wnlo a d ga m e s

Inte rne t bro ws ing

S e nd pic t ure m e s s a ge s (M M S )

P la y ga m e s

Used by panelistPhone capable

Capability versus actual usage

Just 2% of mobiles have internettelephony, such as Skype

11% are using their phones to browse

Social Networking sites.

Another 18% want to.

8% do their banking on their mobile.

24% would like to.

25% they are interested in being able

to send texts while flying

5% will definitely consider buying an

Apple iPhone.

Average mobile spend per

month is £20.05

30% have been shockedby the size of their

phone bill

30% plan to buy a new phonein the next 6 months

Nokia is the most popular handset manufacturer

O2 is the most popularnetwork

45% are downloading fewer ringtonesthan a year ago

37% are

texting more

than ever