Verve Creds

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  • About Verve Events and Promotions Team Verve has over 40 years of cumulative experience rural communications

    Team is been evolved from one of the largest rural advertising agencies of thecountry, Ogilvy & Mather Pvt ltd and DDB Mudra Goup

    It has footprint in 1,75,000 villages,over 4000 towns & in 21 states of India.

    At Verve we focus on rural and urban activations where we can understand theaspirations of the clients & render services to fulfill their requirements buildingcreative and innovative concepts and we pride ourselves on the originality of allour projects.

    We have a reach to every smaller village of 500-10k population at rural areas & to1lac population at urban areas of South Indian States (AP,TS,TN,KA & Kerala)

    Worked for Song & Drama Division in I&PR Departments for the states of AndhraPradesh, Karnataka and Telangana

    Excellent knowledge and domain expertise in taking up IEC programs at grass rootlevel even in remote areas and corners of the state

  • WE OFFER YOUConsumer insights

    and strategydevelopment

    strategic planning andconsultancy

    logo, brand identity,& packaging solutions

    Communication packageAV/Film, POS, Outdoor

    on-groundconsumeractivationprograms

    Wholesale andretail levelactivation

    Large scaleexecutions in rural

    & urbangeographies

  • TO ACTIVATIONOUR

  • OUR PROCESS

    Brandkey/essence

    Cultural &businesscontext

    ConsumerDecisionmaking +

    experientialworld

    ActivationPlatform

    (physical +emotional

    space)

    Execution &Monitoring

  • Activities we do House to House activities

    Mandi Activities

    School & College activities

    Mohalla (Street) activities

    Float activity

    Inshop Activities

    Launch events

    Dealer meets

    Static Branding- Wall Painting- Mini Hoardings 10 x 10- Arch Gates- Auto Branding- Signages- Dealer Boards- Glowsign Boards- Arch Gates

    Street Play Artists

    Burra Katha Artists

    Lookalike Artists

    Magicians & Comedians

    Mic Comperes

    Dance Performers

    Licenses and Permissions

    Venue Management

    Custom designed Exhibition stalls

    Crowd Management

    Logistics

    Services we offer

  • A Few of Our Campaigns

  • Chik Activation

  • TASK Secondary sales abysmally low Devise a program which will help in liquidation of stock Increase brand awareness

    No of towns Activated - 56 Total HHs Contacted - 45,000 Redemption - 48% Total Sachets collected - 4,32,000

    Results

  • FLIPCHART STORY

    Comparative Demo How is Chik better than

    blue shampoo ?

    Choti Making Competition

    BCT 2 (FIND CHIK HAIR)

    BCT 3 (FIND THE ITEMS OF RE.1/-)

    WRAPPERS REDEMPTION & SACHETSSAMPLING

  • KHIDKI AMMA- GOSSIPS THROUGH THE WINDOW

  • Indoor air pollution, or IAP, is a silent killer that claims a life every 20 seconds

    It causes around 35% of the deaths in South East Asia

    Shell Foundation, the corporate foundation of the energy giant Shell, has been tacklingIAP since 2002.

    Its Breathing Space Programme aims to achieve a long-term, verifiable reduction in IAPby providing viable methods for tackling the same.

    Objective Raise significant awareness about IAP, its causes and its threats amongst rural

    families- specifically women and their husbands.

    To make this unknown threat known to rural mothers and help them make informedchoices to avoid this deadly threat

    Induce willingness to actively seek solutions which are culturally and economicallyviable to reduce the threat

    Brief

  • AS WINDOWS WERE OUR CHANNELS OF CHOICE AND WINDOWGOSSIPS THE BEST WAYS TO INDUCE CONVERSATIONS & SPREADTHE NEWS- WE CREATED THIS CHARACTER

    KhidkiAmma- the village gossip

  • ACTIVITY SNAPSHOTS SCHOOL & MOHALLA CONTACT

    IAP Van Permission from Principal Fliphart Story - IAP

    Flip Chart Story Street Play Felicitating winners

  • SWACHH BHARAT MISSION

    KALAJATHA PROGRAMMESKARNATAKA

  • OBJECTIVE & COVERAGE

    Conducted Swachh Bharat Mission Kalajatha programmesacross Karnataka

    Creating awareness to build and use your own toilets withthe medium of infotainment,thats with artists skit play

    Covered 1000 villages in Karnataka

  • CASTROL UMAR KA AAINAAP & TELANGANA

  • OBJECTIVE & COVERAGE

    Conducted Castrol Umar Ka Aaina exclusivelyfor Tractor owners at Villages and Retail Outlets

    Conducted this activity across AP & TS Creating awareness and capturing data in a app

    created for Tractor Owners Covered 28 Mandals & 336 Villages to meet Tractor

    owners Captured over 20000 data of tractor owners in a

    app

  • BRIEF Low share gap between Close-Up and CDC CDC Rs. 5 pack has been gaining share and helping drive

    growth Run an activation program across rural AP to

    Gain share from Close-up Rs 5 & Rs10 packs by leveraging on CDC Rs 5pack

    To reinforce the brand benefits of CDC and drive awarenessfor the Rs 5 price point

    Switch consumers loyalties from CU to CDC To communicate brand value, protection to an emotional

    audience

    Objective

  • THE TRIGGER

    MAGADHEERA

    A protector Upholds and looks after the needs of the family Apparently, the movie Magadheera is also the

    biggest blockbuster in Telugu Cinema history Andhraites, despite their high literacy levels, do

    display an extreme emotional bond to the extentof being labeled fanatics

  • ACTIVITY SNAPSHOTS

    CDC MagdheraBanoRath School Contact

    DB Meter - BCT Ball Cylinder Game Lucky Draw winner

    Street Play

  • Top line summary

    Total contacts 47944

    Total sales 19349

    No of CDC user 25468

    No of Non CDC User 22476

    Total school students contact 29576Total Retail outlet

    merchandised 2118

  • INTEX CLUSTER ACTIVITYAP & TELANGANA

  • OBJECTIVE & COVERAGE

    Conducted Intex Mobile Phones Cluster Activity Conducted cluster activity in all the districts of AP & TS Creating awareness and capturing data of potential

    walkins at the retail outlets There was rapid increase of sales of Intex Smart Phones

    across all the districts

  • PHOTO GALLERY

  • Mcdowells no1,Royal challenge,Antiquityand etc on & offpremise activities across AP.

    DSP black OYE MASTI NITES across North-East India

    Castrol Activ 4t re-launch event heldacross South India

  • THANK YOU

  • IEC Campaign A.P, Telangana & Karnataka

  • CONTACT USVerve Events & PromotionsH.No 11-9-321,Flat 408,Sunrise Apartments,Lakshmi Nagar ColonyKothapet, Hyderabad 500035verveeventsandpromotions@gmail.com

    Arvind Kumar LingampallyMob - 9014112750Email arvinlingampally@gmail.com,

    arvind.kumar@verveveents.co.in

    K SatishMob - 9949198035Email satish.kalli9@gmaill.com,

    satish.kalli@verveevents.co.in

  • THANK YOU