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Verve Creds

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About Verve Events and Promotions• Team Verve has over 40 years of cumulative experience rural communications

• Team is been evolved from one of the largest rural advertising agencies of thecountry, Ogilvy & Mather Pvt ltd and DDB Mudra Goup

• It has footprint in 1,75,000 villages,over 4000 towns & in 21 states of India.

• At Verve we focus on rural and urban activations where we can understand theaspirations of the clients & render services to fulfill their requirements buildingcreative and innovative concepts and we pride ourselves on the originality of allour projects.

• We have a reach to every smaller village of 500-10k population at rural areas & to1lac population at urban areas of South Indian States (AP,TS,TN,KA & Kerala)

• Worked for Song & Drama Division in I&PR Departments for the states of AndhraPradesh, Karnataka and Telangana

• Excellent knowledge and domain expertise in taking up IEC programs at grass rootlevel even in remote areas and corners of the state

WE OFFER YOUConsumer insights

and strategydevelopment

strategic planning andconsultancy

logo, brand identity,& packaging solutions

Communication packageAV/Film, POS, Outdoor

on-groundconsumeractivationprograms

Wholesale andretail levelactivation

Large scaleexecutions in rural

& urbangeographies

TO ACTIVATIONOUR

OUR PROCESS

Brandkey/essence

Cultural &businesscontext

ConsumerDecisionmaking +

experientialworld

ActivationPlatform

(physical +emotional

space)

Execution &Monitoring

Activities we do• House to House activities

• Mandi Activities

• School & College activities

• Mohalla (Street) activities

• Float activity

• Inshop Activities

• Launch events

• Dealer meets

• Static Branding- Wall Painting- Mini Hoardings 10’ x 10’- Arch Gates- Auto Branding- Signages- Dealer Boards- Glowsign Boards- Arch Gates

• Street Play Artists

• Burra Katha Artists

• Lookalike Artists

• Magicians & Comedians

• Mic Comperes

• Dance Performers

• Licenses and Permissions

• Venue Management

• Custom designed Exhibition stalls

• Crowd Management

• Logistics

Services we offer

A Few of Our Campaigns…

Chik Activation

TASK

Secondary sales abysmally low Devise a program which will help in liquidation of stock Increase brand awareness

• No of towns Activated - 56• Total HH’s Contacted - 45,000• Redemption - 48%• Total Sachets collected - 4,32,000

Results

FLIPCHART STORY

Comparative Demo –How is Chik better than

blue shampoo ?

Choti Making Competition

BCT 2 – (FIND CHIK HAIR)

BCT 3 – (FIND THE ITEMS OF RE.1/-)

WRAPPERS REDEMPTION & SACHETSSAMPLING

KHIDKI AMMA- GOSSIPS THROUGH THE WINDOW

Indoor air pollution, or IAP, is a silent killer that claims a life every 20 seconds

It causes around 35% of the deaths in South East Asia

Shell Foundation, the corporate foundation of the energy giant Shell, has been tacklingIAP since 2002.

Its Breathing Space Programme aims to achieve a long-term, verifiable reduction in IAPby providing viable methods for tackling the same.

Objective Raise significant awareness about IAP, its causes and its threats amongst rural

families- specifically women and their husbands.

To make this unknown threat known to rural mothers and help them make informedchoices to avoid this deadly threat

Induce willingness to actively seek solutions which are culturally and economicallyviable to reduce the threat

Brief

AS WINDOWS WERE OUR CHANNELS OF CHOICE AND WINDOWGOSSIPS THE BEST WAYS TO INDUCE CONVERSATIONS & SPREADTHE NEWS- WE CREATED THIS CHARACTER

“KhidkiAmma”- the village gossip

ACTIVITY SNAPSHOTS – SCHOOL & MOHALLA CONTACT

IAP Van Permission from Principal Fliphart Story - IAP

Flip Chart Story Street Play Felicitating winners

SWACHH BHARAT MISSION

KALAJATHA PROGRAMMESKARNATAKA

OBJECTIVE & COVERAGE

Conducted Swachh Bharat Mission – Kalajatha programmesacross Karnataka

Creating awareness to build and use your own toilets withthe medium of infotainment,that’s with artists skit play

Covered 1000 villages in Karnataka

CASTROL – “UMAR KA AAINA”AP & TELANGANA

OBJECTIVE & COVERAGE

Conducted Castrol – “Umar Ka Aaina” exclusivelyfor Tractor owners at Villages and Retail Outlets

Conducted this activity across AP & TS Creating awareness and capturing data in a app

created for Tractor Owners Covered 28 Mandals & 336 Villages to meet Tractor

owners Captured over 20000 data of tractor owners in a

app

BRIEF Low share gap between Close-Up and CDC CDC Rs. 5 pack has been gaining share and helping drive

growth Run an activation program across rural AP to

Gain share from Close-up Rs 5 & Rs10 packs by leveraging on CDC Rs 5pack

• To reinforce the brand benefits of CDC and drive awarenessfor the Rs 5 price point

• Switch consumers loyalties from CU to CDC• To communicate brand value, protection to an emotional

audience

Objective

THE TRIGGER

MAGADHEERA

A protector Upholds and looks after the needs of the family Apparently, the movie Magadheera is also the

biggest blockbuster in Telugu Cinema history Andhraites, despite their high literacy levels, do

display an extreme emotional bond to the extentof being labeled fanatics

ACTIVITY SNAPSHOTS

CDC MagdheraBanoRath School Contact

DB Meter - BCT Ball Cylinder Game Lucky Draw winner

Street Play

Top line summary

Total contacts 47944

Total sales 19349

No of CDC user 25468

No of Non CDC User 22476

Total school students contact 29576Total Retail outlet

merchandised 2118

INTEX – “CLUSTER ACTIVITY”AP & TELANGANA

OBJECTIVE & COVERAGE

Conducted Intex Mobile Phones Cluster Activity Conducted cluster activity in all the districts of AP & TS Creating awareness and capturing data of potential

walkins at the retail outlets There was rapid increase of sales of Intex Smart Phones

across all the districts

PHOTO GALLERY

•Mcdowells no1,Royal challenge,Antiquityand etc on & offpremise activities across AP.

• DSP black – OYE MASTI NITES across North-East India

• Castrol Activ 4t re-launch event heldacross South India

THANK YOU

IEC Campaign A.P, Telangana & Karnataka

CONTACT US

Verve Events & PromotionsH.No – 11-9-321,Flat 408,Sunrise Apartments,Lakshmi Nagar ColonyKothapet, Hyderabad – [email protected]

Arvind Kumar LingampallyMob - 9014112750Email – [email protected],

[email protected]

K SatishMob - 9949198035Email – [email protected],

[email protected]

THANK YOU