R K SWAMY BBDO Hansa R K SWAMY BBDO Hansa GroupGroup

All there is to thinking is seeing something

noticeable

which makes you see something you weren't

noticing

which makes you see something that isn’t even

visible

The legend of the Hansa - our logoThe legend of the Hansa - our logo

•Ingenuity to separate milk from water

•The core from the mass

•The essential from the irrelevant

We recognize the challenges you faceWe recognize the challenges you face •You demand business performance for every Rupee invested

•You want involvement from an agency with a cross functional / geographic footprint to supplement your resources.

•You need practical solutions through real time knowledge sharing and performance monitoring

•You expect positive ROI

•Today’s presentation brings together the skills, competencies and capabilities of R K SWAMY | HANSA group In India

•Verticals with a united approach to Adding Value and Changing Consumer Beliefs and Behavior through the power of ideas.

•An organizational model that makes it simple for you.

What do we bring to the table?What do we bring to the table?

•Challenger Mentality

•Total Work

•Simple organization for rapid response

•Passion for your business

• Our Belief

• We don’t need a larger hammer

• We must look for the sharper nail

The way we workThe way we work

•The most compelling commercial content

•Meaning, the ability to move a Client’s business in the most engaging manner

•We have a number of successful examples – our Clients have genuinely benefited.

•This is the basis for our ability to “own” many of our Clients

THE WORK, THE WORK, THE WORKTHE WORK, THE WORK, THE WORK

Total ideaTotal idea

Field Marketing

Experimental

Activation Media

PR

Direct

Sales Promotion

Digital

THE WORK, THE WORK, THE WORKTHE WORK, THE WORK, THE WORK

•Incitework - How we get to the most effective consumer insights

•Totalwork - How we reach 360 solutions

•Globalwork - How we access our network

• In today’s marketplace it is only the work that can differentiate, touch hearts and minds and operate across all boundaries that will drive a client ’s business success.

•We call this Totalwork.

•Totalwork is the underlying process we use to develop 360 degree solutions – bringing specialists from different disciplines together to produce outstanding work.

•Ensures that traditional above-the-line and below-the-line barriers are discarded, and a truly through-the-line approach is at the core of every response.

TotalworkTotalwork

WORK CLIENT BRIEF DEEP DIVE SYNTHESIS CREATIVE EXPRESSION

KEY INSIGHT

INSPIRING PROPOSITION

BIG IDEA

ProcessProcess

•Our three-step process:

• Identify the core idea

• Explode this out into various relevant communication elements

• Tie it all together with appropriate media

ProcessProcess

- + !Simplify Amplify Exemplify

Our work spans the Branding SpectrumOur work spans the Branding Spectrum

•Brand Strategy

•Brand Architecture

•Brand Naming to Identity Development

•Brand Positioning

•Brand Equity Management

•Brand Touch-Point Analysis...

Who are we?Who are we?

•As a Group, we work with two brands:

Breadth - OperationsBreadth - Operations

Offering outstanding Marketing Communications, Media,

Direct/CRM and Design Services to leading brands

Offering outstanding Marketing Communications, Media,

Direct/CRM and Design Services to leading brands

•As a Group, we work with two brands:

Breadth - Operations

Offering leading edge capabilities in Research, Consulting,

Information, Specialist Media, Events and Implementation

services

Offering leading edge capabilities in Research, Consulting,

Information, Specialist Media, Events and Implementation

services

Breadth - OperationsBreadth - Operations

•Started in 1973; in the top 10 for three decades

•A part of the BBDO Network for 20+ years.

Breadth - OperationsBreadth - Operations

General AdvertisingSocial^Rural Direction

HR Direction

Pharma Direction

One2One Direction

iVista

Digital Direction

Media Direction

RKS Interactive

Breadth - Operations

•4th in the market by way of Group size

•Recognized among the leaders in terms of market understanding & depth of knowledge

Group RankingGroup Ranking

•20 operating divisions

•1100+ People

•12 offices in top six cities, plus 11 Field Centers

•Serve 150+ leading corporates across categories & services

The two brands in the group includeThe two brands in the group include

Network in India 6 metros + 11 cities

Additional locations are field offices.

Perhaps no other Agency

network has such a field capability

•38 years of successful working with clients

•Experience covers wide variety of clients & categoriesAuto Banking & Finance Consumer Durables Fashion & TextilesFMCG HealthcareIT RetailSocial & Rural TelecomHR Travel & Tourism

Our PedigreeOur Pedigree

•We work with 26 multi-national clients in R K SWAMY BBDO

•We work with dozens more in the HANSA operations, in the marketing services arena

MNC ClientsMNC Clients

Abbott (PediaSure)Bayer HealthcareCognizantDELLFaber CastellFreescale SemiconductorFujitsu O’ GeneralGEGodfrey Philips (Philip Morris)ICI LotteMars

Mercedes BenzMicrosoftP&GPiaggioSONYSuzukiTargetUNICEFVISAWHO

MNC ClientsMNC Clients

•Experience with a wide range of categories and clients

Depth of client relationshipsDepth of client relationships

WORK

MercedesMercedes

S ClassS Class

RaymondRaymond

Roca ParrywareRoca Parryware

BrisahBrisah

KalanjaliKalanjali

Special and unique things we have done

•We publish the most the most comprehensive guide to purchasing power in the country.

•This is an industry source for fundamental information and insights into the market.

•The continuous Indian Readership Survey is conducted by Hansa Research in partnership with the Media Research Users Council

•Sample size over 280,000

•Definitive study on Media and Markets

•Many innovations - pioneered several new products and offerings

A strategically-sound, creatively aggressive agency.

An agency which provides intelligent solutions that build brands cost-effectively

Thank youThank you