CREDENTIALSwww.theandongroup.com

ANDON has delivered some exceptional creative communications for DFM. The concepts are fresh and innovative and have been delivered speedily within our tight deadlines. It’s rare to find a creative communications expert who delivers both innovative concepts and reliable, fast delivery, at cost effective rates. I have no hesitation in recommending ANDON, which by far is of one of the best I have seen in the UAE.

Dubai Financial Market

Shirose Osman - Vice President

Marketing Market Development

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Be clear.Be imaginative.Be effective. Be consistent. Be powerful.

‘‘ ‘‘

Your story - clear, imaginative,

effective, consistent, powerful.

Nothing is more important than your brand story. It can capture

the imagination, drive aspirations, move your market to identify

with you and become the great differentiator. Reinforcing your

current positioning, it will drive future success.

ANDON is different. We are a boutique strategic, branding and

creative design agency with big agency know-how and vision.

Our team combines expertise in creating powerful brands and

high impact marketing strategies together with strong delivery

capabilities across the full range of marketing activities and

media. Together with you, ANDON will transform your story into

a high impact brand promise – your market will not only know

you, they will understand the value you can bring.

Unique, standalone, unforgettable

– these are words describing powerful brands.

Do they describe yours?

Your brand is the end result of a multitude of impressions

– deliberate and incidental messages, internal and external

communication, high profile advertising and other marketing

efforts. This cannot be left to chance; brands must be carefully

crafted, strategically developed, constantly nurtured and

aggressively protected. We are committed to cutting through

the smoke and mirrors every time. In this way, when your brand

reaches your market, it’s powerful – the first time and every time.

carefully crafted, strategically developed, constantly nurtured and aggressively protected.

‘‘ ‘‘

So, what’s your story?

Who’s listening?

Watching? Clicking?

Having the courage to stand out from the crowd is what makes

the difference ANDON knows the power of a different story –

one which catches the attention and imagination of the receiver.

Every interaction is a marketing opportunity. The pictures,

words, stories and experiences you create all leave an

impression – they build your brand. ANDON will help you know

what to say and when and where to say it, so you tell your story,

“why you exist”, to those who matter.

ANDON will support you in building a profitable and sustainable

marketing and communication strategy that ensures you are a

leader.

Have the courage to stand out from the crowd.

‘‘ ‘‘

Brand Audit +

Market Analysis

• Brand Valuation

• Brand Assessment

& Audit

• Customer & Market

Immersion

• Gap & Opportunity

Analysis

• Opportunity Analysis

• Perception Study

Brand Strategy +

Management

• Brand Architecture

• Brand Book

• Brand Definition

& Architecture

Workshops

• Brand Guidelines

• Brand Idea

Development

• Brand Induction

& Engagement

• Brand Portfolio

Strategy

• Brand Positioning

• Naming & Messaging

• Value Proposition

Brand Design +

Activation

• Annual Reports

• Content Creation

• Corporate Identity

• Corporate Stationery

& Brochure

• Internal Brand

Communications

• Launch Programmes

• Logo Design

• Marketing & Sales

Collateral

• Packaging Design

• Print Management

• Touchpoint Design

Branded

Environments

• Corporate Interiors

• Retail Design

• Trade Shows

& Events

• Visualization

• Way finding &

Signage Systems

Digital

Branding

• Application Design

& Programming

• Audio & Animation

• Digital & Social

• Graphics

• Media Strategy

• Video & Broadcast

• Website Design

& Build

Marketing +

Communications

• Consumer research

and analysis

• Strategy development

and implementation

• Go to market strategy

and implementation

• Relationship

marketing

• Loyalty and affinity

marketing

• Product launches

• In-store marketing

and promotions

• Sales presentations

and collateral

• Trade show activation

Advertising

• Above the line

advertising

• Digital advertising

• Copywriting

• Media planning

and buying

• Product placement

• Below the line

collateral

• Ambient advertising

• Co-branded

activations

• Technical illustrations

and animations

• Audio and visual

production

Public

Relations

• PR strategy

• Media relations

- Press conferences,

roundtables and

events

- Press releases

- Media kits

• Social media

- Community

management

- Content

development

• Consumer

engagement

• Internal

communications

• Crisis Management

• Corporate Social

Responsibility

• Media Training

Customer Relationship

Marketing

• Database analysis

• CRM strategy

• Loyalty rewards

• Affinity programmes

Digital Strategy +

Communications

• Digital experience

design

• E-commerce

• Email marketing

• Internet marketing

• Search engine

marketing

• Social media

engagement

• Video & Broadcast

• Website analysis

Services

Collectively ANDON brings more than 30 years of branding,

design and marketing experience in the Middle East. Big-agency

design experience collaborates with global strategic marketing

knowledge and the freedom of startup innovation. This breadth

and depth of skills and first-hand experience allows ANDON to

deliver solutions that are relevant, integrated and differentiated.

As a young and passionate business, ANDON will partner

with you for the long term – there are no ‘one off jobs’, only

foundations for future success.

ANDON shares some common beliefs with its partners:

• We know businesses grow when creativity and commerce

collide.

• We understand that strategic marketing and communications

programs directly and positively impact a business’ financial

performance.

• We are committed to staying fresh and new, remaining

relevant to our target market’s evolving expectations

• We understand the importance of visual appeal; an

attractiveness that “speaks” to the market place with unique

impact.

• We see marketing as a channel to get results for the business:

delivering one’s core message and connecting one’s

company, on an emotional level, with the right potential client.

Businesses grow when creativity and

commerce collide

‘‘ ‘‘Our partnerships include B2B, B2C, Private Multi-Nationals,

Government and Non-Profit Organisations.

A selection from our portfolio

Dubai Financial Market is a public institution having its own

independent corporate body and operating as a secondary

market for trading of securities, bonds, units of investment funds

and any other financial instruments, local or foreign. The Market

commenced operations on 26th March 2000.

• Rebrand and activation (DFM)

• Integrated marketing campaigns (Through-The-Line)

• Internal communications

• Exhibition collateral and branding

• Motion Graphics

• Digital banners and newsletters

Emirates SkyCargo is the freight division of Emirates airline

which offers comprehensive cargo solutions to more than

120 destinations in over 70 countries on six continents.

Since it was founded in 1985, Emirates SkyCargo has

established itself as a major global player recognised by more

than 100 international awards, while in the 2011/12 financial

year it transported 1.8 million tonnes across its network.

• Exclusive global creative and advertising agency

since March 2014

• Through-The-Line integrated marketing and

advertising campaigns

• Brand strategy and development

• Product strategy and development

• Experiential marketing and Omni-Channel deployment

The FIFA U-17 World Cup, founded as the FIFA U-16 World

Championship, later changed to the FIFA U-17 World

Championship and known by its current name since 2007, is

the world championship of association football for male players

under the age of 17 organised by Fédération Internationale de

Football Association (FIFA).

The most recent tournament was hosted by the United Arab

Emirates and won by Nigeria, with the next edition being hosted

by Chile in 2015. The United Arab Emirates Football Association

is the governing body of football in the United Arab Emirates.

• Integrated marketing campaign

• Print, Digital, ATL, BTL, Exhibitions

Established in 1961, Glander International Bunkering is one

of the most respected marine fuel and lubricant trading and

brokering firms in the world. Serving more than a thousand

international ship owners in all major ports.

• Rebrand and activation

• Integrated marketing campaigns (Through-The-Line)

• Exhibition collateral and branding

• Motion Graphics

• Digital website and newsletters

Nokia Networks, and formerly Nokia Solutions and Networks

(NSN) and Nokia Siemens Networks, is a multinational data

networking and telecommunications equipment company

headquartered in Espoo, Finland, and wholly owned subsidiary

of Nokia Corporation. It was a joint venture between Nokia of

Finland and Siemens of Germany known as Nokia Siemens

Networks. Nokia Networks has operations in around 150

countries. In 2013, Nokia acquired 100% of the company, with

a buy-out of Siemens AG. In April 2014 it was announced the

NSN name will be phased out.

• Experiential marketing (Design, deployment

and management)

• Exhibitions (Design, deployment and collateral)

• Internal communications

• Motion Graphics

• Digital banners and newsletters

We have been working with ANDON for several years now. We consider them as an extension of our team. ANDON have always provided us with the best quality in terms of service, production, creativity and planning. I don’t think that I would be able to function without their continuous support to all of our projects and customer activities.

Nokia

Greta Barakat - Marketing Manager,

MEA Region, Marketing & Corporate Affairs

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