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The latest brochure from PR and Marketing Communications firm Cream
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WENTWORTH CASTLE
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WENTWORTH CASTLE
7.3M
CLEVERCOMMUNICATIONS
Our campaign to bring Benchmark Recruit to new audiences reached a total of more than
2 million people.
I have been really impressed by Cream. We are confident that our activity is building brand
recognition and generating new enquiries.
Louisa Harrison-Walker, Director, Benchmark Recruit
REALRESULTS
Our work with Barnsley DMC has led to increased occupancy and improved profile.
I simply can’t recommend Cream highly enough. Excellent work, excellent value, great creativity
and professionalism. Most importantly for me, KPIs and clearly defined measures of success.
Amanda Lennon, Regional Director, Oxford Innovation
WINNING STRATEGIES
Our campaign for Wentworth Castle Gardens reached a huge audience and doubled
visitor numbers.
Working with Cream has proved an excellent return on investment. We’re getting consistent,
high quality coverage across radio, television, consumer and trade media. Cream gets straight
to the point and are very easy to work with.
Claire Herring, Director, Wentworth Castle Gardens Trust
POWERFUL IDEAS
Our social media campaign for online retailer UK Water Features boosted web traffic by 20%.
The #Yes2Gnomes campaign was a great success which was made possible by the brilliant
team at Cream. They came up with some fantastic ideas, it was such a pleasure to work with
a talented group of creative minds such as these.
Matthew Patterson, Head of Online Marketing, UK Water Features
Creative thinking not
constrained by convention
Award winning communicators
ready to tell your story
Consistently successful
campaigns
Demonstrable return on
investment for every client
THE CREAM WAY
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Contents
Experience
The Team
What Our Clients Say
Our Story So Far…
Services
Case Studies
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EXPERIENCE
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We’re not short of experience at Cream. Our clients get all this at their fingertips...
• 65+ years in PR, journalism, communications and marketing
• All members or associates of the Chartered Institute of PR, so we’re bound by a code of conduct and have to stay at the top of our game through continuous professional development
• All qualified journalists or PR practitioners
• Experience in well-respected PR agencies in London and across the UK
• Experience in print, broadcast, national and regional journalism
• Over £100k worth of university education
• Award winners
SECTORS WE’VE WORKED IN
There isn’t much we haven’t done! Our team has worked for clients across most sectors, including:
Manufacturing Design Arts
Construction Retail Media organisations
Logistics E-commerce Recruitment
FMCG Facilities management Not for profit/charities
Care industry Transport Environmental
Medical Local government Hospitality
Legal services NHS Leisure and fitness
Financial services Property Visitor attractions
Education IT Materials handling
OUR APPROACH
We don’t believe PR and marketing should be complex. Companies work best when their
communications are simple and concise. Luckily, we’re a team of straight talking northerners
who don’t like waffle or marketing jargon.
We’ll work as an extension of your own team to ensure you get your messages heard loud
and clear. We’re a determined, talented and honest bunch who deliver hassle-free PR and
marketing communications. Through a combination of creativity, experience and skill,
we’ll help you stand out from the crowd.
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Our team here at Cream are either qualified journalists or qualified PR practitioners. We’ve spent our entire working lives in media and PR. That means stacks of experience and a savvy award-winning team.
We’re knowledgeable and motivated and we work hard on behalf of our clients to achieve outstanding yet affordable results. Our versatile team is as passionate about your business as you are.
Cream directors Jane Whitham and Elizabeth Hudson.
THE TEAM
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We weren’t sure PR would be right for us. And then we
appointed Cream and our view changed almost overnight.
It’s difficult to describe the impact PR by Cream has made
on our business without sounding too gushing but it really
does work. Our profile improves daily, direct website
activity has doubled, we’ve been shortlisted for and won
many awards and even our competitors are talking about
and to us. For anyone considering dipping their toe into
the PR pool we can’t recommend Cream highly enough.
Martin Cook Managing Director
Cutting Technologies Ltd
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OUR STORY SO FAR…
Sept 2011Jane and Elizabeth decide to set up their own PR
agency (bravely in the midst of a double dip recession!).Feb 2012We launch with just two clients and a tiny two-
person office at Barnsley’s Digital Media Centre.Oct 2012Shortlisted for Start Up of the Year in the
Barnsley and Rotherham Chamber Awards. Nov 2012We nominate Darren Padgett of Team Activ for
Aviva/Daily Telegraph School Sport Matters Awards.
He wins Unsung Hero category.
Jan 2013We’re appointed to provide PR services for the
launch of Wentworth Castle Gardens’ £3.74m
Victorian conservatory restoration project. Feb 2013We bring together two clients (Cut Tec and DMSQD)
to host Enlightened, an exhibition showcasing the use
of lasers in design which received national acclaim.
Apr 2013Two becomes three! Lucy Ashton joins the team
as PR manager.
We take on the might of Ikea with our tongue in
cheek #Yes2Gnomes campaign for Cream client
UK Water Features.
May 2013The DMC hosts the highly successful Ideas Shed project,
with Cream on hand to support and promote it.
June 2013Launch of Experience Barnsley. Our work ensures
the museum receives widespread media coverage and
attracts more than 20,000 visitors in 5 weeks.
Jul 2013Shortlisted for three CIPR awards.
Oct 2013The team grows again. Three new appointments
take the team up to six.Nov 2013Elizabeth is named Young Communicator of the
Year at the CIPR PRide awards.
Jul 2014We promote Tour de France as it makes its way
through the Barnsley borough.
Jan 2014Donna Bedford joins senior team as Associate Director.
Aug 2014Our smart new branding and website is launched.
We provide PR support for one of the 2014’s biggest
stories, Rotherham abuse inquiry.
Sept 2014We move to our current home, Mulberry House
on Victoria Road.
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CREAM PR
We build brands and make sure you’ve got
a reputation to be proud of. We get the
attention of stakeholders, engage with
them and motivate them to act. Our aim
is to get people talking about you and your
business. Simple communication with
results – that’s the Cream way.
CREAM SOCIAL
Social media is one area of business
where you don’t need to outspend your
competitors in order to beat them.
You simply need to be smart and
responsive. Cream’s award winning
communications professionals will
boost your social media presence and
help navigate your business through
the clutter and noise to deliver
tangible results.
CREAM WORDS
Quality content attracts customers,
sparks their interest and drives business.
Whether it’s attention grabbing website
copy, persuasive text for brochures or
engaging e-newsletters, we’ve got
it covered. Professional content
helps you stand out from the crowd
and puts you head and shoulders above
your competitors.
SERVICES
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CREAM ESSENTIALS
Cream Essentials is a low-cost, two hour
training session to help sole traders or
small businesses get started with PR
and social media. It’s aimed at budding
entrepreneurs and is ideal for start-ups
or those with a smaller budget. Our team
will tailor the content just for you. It will
give you the skills you need to promote
your fledgling business. We know time is
tight so the session is just two hours.
CREAM INGREDIENTS
Cream Ingredients offers businesses the
opportunity to take control of their own
PR by giving them all the tools they need
to stand out from the crowd. We’ll give
you press release templates and media
contacts so all you have to do is slot your
news into them. Cream’s experienced
team is here to guide you and offer
advice and support.
CREAM CRISIS
No one likes to think about things going
wrong. But they do. How a business or
organisation plans for and handles a crisis
often defines how things turn out in the
long-run. At Cream we understand how
important your brand is. We also know
how easily brands can be undermined.
Our highly experienced team will help you
get control of a crisis and will be close at
hand to help protect your reputation.
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CASE STUDIES
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We were appointed by this superb Yorkshire attraction to
publicise a £3.74m Victorian Conservatory restoration project
and drive visitor numbers ahead of the conservatory launch.
Using research on previous visitor numbers, we identified
key markets and built a communications plan to target those
individuals. Using a combination of effective media relations and
concise, engaging storytelling, we introduced the venue to new
audiences and reminded existing patrons of its appeal.
In the first two months of working with Wentworth, we secured
media coverage with a reach of 7.2 million. Our stories were
featured in The Guardian, Politics UK, Family History Magazine,
AOL Money, BBC Look North, Garden News, Sheffield Star,
BBC Radio Sheffield, Yorkshire Post and The Times.
Most importantly, visitor numbers for the January to April
period doubled year on year.
CREAM’S APPROACH
BRIEF
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CUTTING TECHNOLOGIES
Cutting Technologies, a successful laser cutting and engraving
business, appointed Cream to help it explore new creative markets.
We devised and delivered a creative multi-disciplinary campaign to
showcase Cutting Technologies’ prestigious work.
We introduced Cutting Technologies to journalists and, in turn,
to new customers. We used a combination of compelling press
releases, photography, film and media interviews to introduce and
re-introduce the company to its stakeholders. We even co managed
a six week laser-cut art exhibition which attracted national attention
and was applauded by Design Week.
Turnover increased 20% during the initial PR campaign period
and Cutting Technologies received coverage in The Guardian,
The Times, BBC News as well as specialist publications such as
Architects Choice and DABS.
Cutting Technologies now has a national profile and one of its
directors is a regular contributor to BBC, ITV and Sky News.
Our award-winning entries have helped Cutting Technologies
clinch a string of business awards. The order book remains
busy and Cream continues to support Cutting Technologies
with all aspects of its PR.
CREAM’S APPROACH
BRIEF
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DIGITAL MEDIA CENTRE
Our brief was to position the Centre as a hub for the creative and
digital sector and to better explain the Centre’s purpose among the
wider Barnsley community. In addition we were asked to use PR to
drive new business, both from Barnsley and further afield.
Cream developed two key concepts to keep all communications on
message and focussed. We created and implemented PR to tie with
the centre’s wider business planning and marketing and we’ve now
been working with the DMC for over two years.
Using a carefully planned and well executed combination of
traditional and online PR, supported by social media, we
consistently help the DMC meet its business objectives.
The DMC is attracting new tenants and making headlines.
The centre, home to 42 businesses, is now almost at capacity.
Occupancy has increased by a fifth since Cream was appointed.
CREAM’S APPROACH
RESULTS
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TEAM ACTIV
Not for profit sporting organisation, Team Activ, needed a lively
PR agency which shared its vision. We were appointed to build the
Team Activ brand and help it connect and engage with its audiences
including teachers, local authorities, politicians and parents.
We brought Team Activ’s passion for fitness and sport to life
through media interviews, professional photography and video.
We introduced Team Activ to journalists, wrote a suite of award
entries and helped organise fundraising events.
Team Activ’s profile increases daily. Its founder, Darren Padgett,
has been asked to advise government ministers on physical
education policy and in just a couple of years has become a regular
contributor to the BBC. The organisation has won a string of
top awards including a national award organised by The Daily
Telegraph. In five years’ time, Darren plans to work with schools
nationwide and be a national champion for making children fit for life.
CREAM’S APPROACH
BRIEF
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ROTHERHAM CSE REPORT
In August 2014 Cream was commissioned to provide independent
PR and media support for Alexis Jay OBE, author of an Independent
Inquiry into Child Sexual Exploitation in Rotherham 1997 – 2013.
The brief was simple: to ensure that the findings of the inquiry were
reported correctly, in full and to as wide an audience as possible.
Working strategically and under strict confidentiality agreements,
we organised a national media conference with Prof Jay to launch
the 153 page report. Cream took a strategic approach to ensure
the report’s contents remained under embargo until the media
conference began. Cream’s crisis management specialists worked
closely with Prof Jay in the weeks before the publication to anticipate
and plan media responses. Cream’s entire team was commended by
Prof Jay’s for its high level of professionalism and its determination
to achieve worldwide coverage.
All major UK news channels sent a crew, as did regional news
programmes. The hour-long press conference was broadcast live
on Sky News and the story was trending worldwide on Twitter
before the press conference was over. It was the lead story on both
BBC and ITV’s evening and 10 o’clock news and on C4 News,
Sky News and Newsnight. We acted as advisers on interview bids
from both UK and international media which continued to come
in throughout the night and for a further two and a half weeks.
Almost 10,000 news articles were published on the subject reaching
900 million people worldwide.
CREAM’S APPROACH
BRIEF
RESULTS
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Cream understands my business and shares my passion. I attribute
my increased personal profile, and the national profile of Team
Activ, to Cream’s input. I get regular media coverage, including
TV and radio, and I’ve won dozens of awards including one from
the Daily Telegraph. The team has helped me identify how to
package and describe my business, how to raise its profile and as a
result of a vastly increased profile, Team Activ now works with all
secondary schools in Barnsley, half of all the primary schools in
the borough and is extending successfully into West Yorkshire.
Darren Padgett Founder
Team Activ
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Mulberry House, 21 Victoria Road, Barnsley, S70 2BBTelephone: 01226 883 700
[email protected]. creamconsultancy.co.uk
