Social media in Thailand

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Some notable Digital & Social media campaigns from Thailand, April 2012. Marketing strategy class at IUJ


  • 1.10 FacebookCampaigns inThailand International University of JapanKritaboon C. Class: marketing Strategy Professor: Adam Acar

2. AgendaFacebook in Thailand10 Facebook Campaigns 3. AgendaFacebook in Thailand10 Facebook Campaigns 4. Facebook in Thailand 16th in ranking of all Facebook worldwidebased on 14,142,620 usersSource: 5. Top 5 BrandsSource: 6. Group of UsersSource: 7. AgendaFacebook in Thailand10 Facebook Campaigns 8. Dr. Martens First and Forever Post your picture withDr. Martens shoes, andexplain why choose it asthe first and last shoes Two most popularpicture from male andfemale will be rewardedwith Dr. Martens shoes April 1 May 10, 2012Source: 9. CIMB Thai Take photo with CIMB Thai branch (must see the name of the branch and logo) and post on Facebook Describe the story about that branch and surrounding environments A person who post the highest number of branch will get Nikon J1 camera Now until April 30, 2012 Currently 222 participantsSource:!/CIMBThai 10. HTC Mobile The best forward message of each day gets one HTC One X. Now until April 2, 2012 11. Ajinomoto Answer 5 questionsfrom TV ad commercial 5 lucky winners in a dayget 2 movie tickets each 1 lucky winner of thispromotion gets iPodTouch March 1 -30, 2012 10,383 likesSource:!/umamilovers 12. Expedia Play the game throughgame application onFacebook Pack For Holidays,Thailand Monthly winner will getone travel package forfour people (air ticketsand accommodations)worth THB110,000 March May 2012 13. AIS Give one 30-inches AIS doll to the 100,000th member Give one 30-inches AIS doll to the 1,001th person who comment on the questionSource:!/ais.privilege 14. Sunbites Click Likes to be FanPage Taking own photo withthe same post as apicture of the week Post it on the Sunbitess Facebook and explainits taste The winner will get aprize of the weekSource: 15. KimJu Korean Royal Cuisine Every THB1,500 spent at Kimju, you will get the special lover key. Put it on the Soul Tower model in front of the restaurant and take pictures with it. Click Likes to be Facebook fan page and post your pictures The most popular picture will get Premium Package to Korea for 4 couples Now until May 31, 2012Source:!/KimJuFood 16. B2S Answer the questionthat What is the nameof a book that is alwaysin your mind? 10 lucky persons willget 2 movie tickets eachSource: 17. Nestle Fitness Ladies have to apply as a group. 5 people for each group 14 Days show off your shape program Each team has to post topics on Facebook (5 topics maximum per day) Topics are all about how to take care of your shape and feelings and emotion towards Nestle Fitness Need to spread the topics to your friends to comment as viral The winner will get the prize 18. Thank you for attention