10 Social Media campaigns and trends in Thailand 2012-2013

TengAmnuay Thanat 2B2040International University of Japan

Marketing Strategy class 2013

Ichitan Green TeaThai’s Famous Green Tea beverage company create an event to give 1 million baht everyday for 60 days. The lottery-like event is very popular and you can follow the facebook page to check your lottery number that attached under the green tea cap.

http://www.facebook.com/ichitan

http://www.facebook.com/MagnumThailand

Magnum Ice-creamLast year Magnum was talked of the town because of its campaign that invited celebrities to post and share their action with Magnum Ice-cream on any social network such as facebook or instagram, etc.

AISThe biggest telecommunication company gives privilege to their exclusive customers by following facebook page. You will receive variety of discounts and privileges such as line’s sticker, free donuts and etc.

http://www.facebook.com/ais.privilege

http://www.facebook.com/FruttareChicCode

Wall Fruttare Passion fruit flavored ice-cream created the facebook event to share the refreshing tips on the facebook and tag 5 friends, and you will get special gifts from fruttare.

http://apps.facebook.com/167679959983...rch&ref=ts

Coca RestaurantHot-pot style restaurant created a free game application that can play either on iOS, Android, or Facebook App. You collect the points and receive free dishes at the restaurant.

Double A paperPaper company promotes their CSR campaign by created the interactive App to tell the story of their campaign.

http://apps.facebook.com/doubleakhanna/

http://www.facebook.com/srichandpowder

Srichand Powder60 years old brand try to gain attraction from younger target group by crated co-creation drama. Facebook’s fans can command and give idea of how the story is going to be. This campaign was well accepted and gained 3 times of fanpages.

DJ Suharit SiamwalaFormer radio and night club DJ was run a Bangkok Mayer election in March 2013, which received 78,825 votes close to the number of fans in his facebook page.

The below pictures are the election advertising campaigns created by his fan page.

http://www.facebook.com/suharit.surprise

Aum PatchrapaThai top-paid actress celebrated her 1 million followers instagram by inviting 200 fans to join her thank you party for free.Last year her instagram’s ID ranked at No.80 of the most following instagram.

http://instagram.kapook.com/star/profile/aum_patchrapa

http://www.facebook.com/MomayPaPlearnTV

Momay paplearnFormer singer twisted herself into online celebrity and make-up guru. She have her own make-up show on YouTube which very popular among young girls. This year she created the event to giveaway her favorite make-up item by joining her event in YouTube