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Presentation and q and a session with digital / social good community in Bangkok at the Reading Room. https://www.facebook.com/events/272494292890515/
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How the World Bank Learned to Stop Worrying and Love Social Media
Jim Rosenberg | @jimrosenbergThe World Bank |www.worldbank.org | @worldbankasia
June 2013
What Will It Take?
Jim Rosenberg | @jimrosenberg
Go Where the People Are
Jim Yong Kim Sina Finance Column (http://finance.sina.com.cn/column/bank/jinyong.shtml)World Bank Data on Sina World Macro Data Section (http://finance.sina.com.cn/worldmac/)
Jim Rosenberg | @jimrosenberg
Jim Rosenberg | @jimrosenberg
Multilingual, multiplatform, visual, engaging
804/11/2023
WSP Head Jae So & UNICEF’s Tony Lake on World Bank LiveInfographic: Oceans (Arabic)
Melinda Gates tweeting about Thinkequal
#Longreads on Voices blog
World Bank Live
YouTube
What Will It Take Video - India
YouTube
Tell a story: before and after
Visuals + Localization = !!!
Jim Rosenberg | @jimrosenberg
11
Storytellers – inside & outside
Jim Rosenberg | @jimrosenberg
12
Instagram & Tumblr – find the right niche
Jim Rosenberg | @jimrosenberg
Which of these tools will you use at work today?
Jim Rosenberg | @jimrosenberg
Beats email.
Make your staff policy easy to use• Use of social media on org
owned/managed channels • Use of social media in ‘earned’
media (e.g. other sites/platforms that aren’t managed by you)
• Mentions of your work or the org in your own personal social media
• The policy is meant to empower staff to engage around their expertise and work, not to make statements on behalf of the org.
Digital Strategy in 71 words
• Social media is your embassy; a good website is your home country.– You want to own your content? Build a website (Jess3).
– Steady, consistent content is essential to engagement.• The big picture is comprised of many, many
details.• People are your greatest asset – your own
colleagues, as well as the people you serve.– If your clients sense you’re open and engaged, they’ll
be that way, too. Same goes for your staff.16Jim Rosenberg | @jimrosenberg
Thank you
@WorldBankAsia|Fb.me/WorldBank
Jim Rosenberg | @jimrosenberg
