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The most recent facebook campaigns from Thailand put together by a st
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10 Facebook Campaigns in
ThailandInternational University of Japan
Kritaboon C.Class: marketing Strategy
Professor: Adam Acar
Agenda
Facebook in Thailand
10 Facebook Campaigns
Agenda
Facebook in Thailand
10 Facebook Campaigns
Facebook in Thailand
• 16th in ranking of all Facebook worldwide based on 14,142,620 users
Source: http://www.socialbakers.com/facebook-statistics/thailand
Top 5 Brands
Source: http://www.socialbakers.com/facebook-statistics/thailand
Group of Users
Source: http://www.socialbakers.com/facebook-statistics/thailand
Agenda
Facebook in Thailand
10 Facebook Campaigns
Dr. Martens
• First and Forever• Post your picture with
Dr. Martens shoes, and explain why choose it as the first and last shoes
• Two most popular picture from male and female will be rewarded with Dr. Martens shoes
• April 1 – May 10, 2012
Source: http://www.facebook.com/Dr.MartensAirwairThailand
CIMB Thai
• Take photo with CIMB Thai branch (must see the name of the branch and logo) and post on Facebook
• Describe the story about that branch and surrounding environments• A person who post the highest number of branch will get Nikon J1 camera• Now until April 30, 2012• Currently 222 participants
Source: http://www.facebook.com/#!/CIMBThai
HTC Mobile
• The best forward message of each day gets one HTC One X.
• Now until April 2, 2012
Ajinomoto
• Answer 5 questions from TV ad commercial
• 5 lucky winners in a day get 2 movie tickets each
• 1 lucky winner of this promotion gets iPod Touch
• March 1 -30, 2012• 10,383 likes
Source: http://www.facebook.com/HTC#!/umamilovers
Expedia
• Play the game through game application on Facebook
• Pack For Holidays, Thailand
• Monthly winner will get one travel package for four people (air tickets and accommodations) worth THB110,000
• March – May 2012
AIS
• Give one 30-inches AIS doll to the 100,000th member
• Give one 30-inches AIS doll to the 1,001th person who comment on the question
Source: http://www.facebook.com/HTC#!/ais.privilege
Sunbites
• Click Likes to be Fan Page
• Taking own photo with the same post as a picture of the week
• Post it on the Sunbites’ s Facebook and explain its taste
• The winner will get a prize of the week
Source: http://www.facebook.com/SunbitesThailand?ref=ts
KimJu Korean Royal Cuisine
• Every THB1,500 spent at Kimju, you will get the special lover key.• Put it on the Soul Tower model in front of the restaurant and take pictures
with it.• Click Likes to be Facebook fan page and post your pictures• The most popular picture will get Premium Package to Korea for 4 couples• Now until May 31, 2012
Source: http://www.facebook.com/SunbitesThailand?ref=ts#!/KimJuFood
B2S
• Answer the question that “What is the name of a book that is always in your mind?”
• 10 lucky persons will get 2 movie tickets each
Source: http://www.facebook.com/pages/B2S-Enjoy-your-life-brighten-your-mind/237771877060
Nestle Fitness• Ladies have to apply as a group. 5
people for each group• 14 Days show off your shape
program• Each team has to post topics on
Facebook (5 topics maximum per day)
• Topics are all about how to take care of your shape and feelings and emotion towards Nestle Fitness
• Need to spread the topics to your friends to comment as viral
• The winner will get the prize
Thank you for attention