20120130_status of social media in thailand

MIRAI MEDIA CO., LTD.

30 January 2012

Status of Social Media in Thailand

Agenda

1.  Population (online) of Thailand 2.  Number of Facebook Users 3.  Number of Twitter Users 4.  Number of Google+ Users 5.  Number of Linkedin Users 6.  Traffic of Social Media

MIRAI MEDIA CO., LTD. 2

1. Population of Thailand

MIRAI MEDIA CO., LTD. 3

Bangkok

9.1milion (No.31 city

in the world)

Thailand

69.1milion (No.19 & 0.96%

in the world)

Online

18.3milion (26.5% in population)

Online in Bangkok

6.0milion (66% in population)

(Source: Google Public Date by THE WORLD BANK and etc)

2. Number of Facebook Users-1

4 MIRAI MEDIA CO., LTD.

13.69milion Facebook Users 13,686,960

Posi1on in the list No. 16

Penetra1on of popula1on 19.8%

Penetra1on of online popula1on 74.8%

Average CPC $0.16

Average CPM $0.07

(Last 6 months)

(Source: socialbakers.com)


2. Number of Facebook Users-2 Male/Female User Ratio in Thailand

Same as population ratio


2. Number of Facebook Users-3 User age distribution in Thailand

4.65milion

3.97milion

Total 13.69milion 63％


3. Number of Twitter Users-1 Sorry, no useful information. but have some reference.

1% of all Tweet are in Thai.

Semiocast.com

Twitter’s active user were over 100 million on Sep 2011. [Rough estimation] 100 million x 1% =1 million Twitter’s active user in Thai is about 1 million.


3. Number of Twitter Users-2 (Source: Google Trend)

Traffic amount in Thailand

Jan 2012

About 150,000 Daily Unique Visitors

Peak of Thailand floods


4. Number of Google+ Users

Sorry, no useful information.

Linkedin Users 316,448



Penetra1on of online popula1on 1.81% Down since last year


5. Number of Linkedin Users





Still not popular in Thailand, because Linkedin is for Business. It will need long time to penetrate into Thai.

Comparison with neighbor countries Singapore





(Source: socialbakers.com)

Vietnam

No info. Less than Thai.

Down since last year

Malaysia


Can see only Facebook Can not see Twitter and linkedin traffic line . . . No data about Google+

6. Traffic of Social Media-1 (Source: Google Trend)

Traffic amount

Jan 2012


6. Traffic of Social Media-2

No.1 is Bangkok No.2 Chachoengsao is In east of Bangkok

No.3 is Khon Kaen (the biggest city in Isan)

Chiang Mai is No.5

Access region

Can see a bit Twitter traffic


MIRAI MEDIA CO., LTD.

Name : Takuro Yoshida E-mail : [email protected] Website : www.miraimedia.co.th Facebook : www.facebook.com/miraimedia Twitter : MIRAI_MEDIA_TH (Japanese)

Thank you very much for your attention