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SOCIAL MEDIA CAMPAIGNS IN THAILANDChalisa Wongpiya 2B5215
PomeloUser Generate Content
campaign buy a clothes post picture and put
hashtag #mypomelo The winner get $50
credit for next time shopping
Burger King Thailand“Eat like A King” campaign Wear the BK Crown and
take picture with BK food One syllable caption Post in comment box Winner get food coupon
McDonald’s #McVote campaign Vote between A or B Vote in comment box
with your Name and name of the branch that you want to collect the prize
Winner get 2 movie tickets
KFC#giveforless campaign CSR 1 share = 2 meals 1 like (VDO) = 1
meal
Starbucks Thailand“Share Your Christmas Spirit” Take a picture with
Starbucks Christmas drink
Post in the comment
Winner get 5 12oz drinks and 3 desserts
FacebookKFC Mc Donald Burger King
Content Strategy(educate, entertain, inspire, convince to buy)
EntertainConvince to buy (food pictures and promotions)
Convince to buy(Promotions, new menus)
Convince to buy(Promotions, new menus)
UGC Use UGC a lot Use UGC occasionally ( for campaign )
Use UGC occasionally ( for campaign )
Frequency NOV 2.5posts/ dayOCT o.3 posts/ day
NOV 2.3 posts/dayOCT .48 posts/day
NOV 2posts/ dayOCT 0.58posts/day
Annually (holiday, festival,celebration)
Have Have Does not have
Number of account on dame platform
1 1 1
Connection to customer
Great customer service (good response)
Rarely response
rarely response
InstagramKFC MC Donald Burger King
Content Strategy(educate, entertain, inspire, convince to buy)
Food pictures Food pictures Food pictures
UGC Occasionally Occasionally Inactive esince 2012
Frequency 0-1post/day 0-1post /day -Annually (holiday, festival,celebration)
Have Have Have
Number of account on dame platform
1 1 1
Connection to customer
Rarely response Rarely response Rarely response
LineKFC Mc Donald Burger King
Content Strategy(educate, entertain, inspire, convince to buy)
promotion promotion -
Line Sticker Have Sticker No Sticker -
Frequency 1-2 /months fluctuate -
Annually (holiday, festival,celebration)
occasionally unfound -
Number of account on dame platform
1 1 -
Connection to customer
none none -