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SOCIAL MEDIA CAMPAIGNS IN THAILAND Chalisa Wongpiya 2B5215

Social Media Campaigns in Thailand

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Page 1: Social Media Campaigns in Thailand

SOCIAL MEDIA CAMPAIGNS IN THAILANDChalisa Wongpiya 2B5215

Page 2: Social Media Campaigns in Thailand

PomeloUser Generate Content

campaign buy a clothes post picture and put

hashtag #mypomelo The winner get $50

credit for next time shopping

Page 3: Social Media Campaigns in Thailand

Burger King Thailand“Eat like A King” campaign Wear the BK Crown and

take picture with BK food One syllable caption Post in comment box Winner get food coupon

Page 4: Social Media Campaigns in Thailand

McDonald’s #McVote campaign Vote between A or B Vote in comment box

with your Name and name of the branch that you want to collect the prize

Winner get 2 movie tickets

Page 5: Social Media Campaigns in Thailand

KFC#giveforless campaign CSR 1 share = 2 meals 1 like (VDO) = 1

meal

Page 6: Social Media Campaigns in Thailand

Starbucks Thailand“Share Your Christmas Spirit” Take a picture with

Starbucks Christmas drink

Post in the comment

Winner get 5 12oz drinks and 3 desserts

Page 7: Social Media Campaigns in Thailand

FacebookKFC Mc Donald Burger King

Content Strategy(educate, entertain, inspire, convince to buy)

EntertainConvince to buy (food pictures and promotions)

Convince to buy(Promotions, new menus)

Convince to buy(Promotions, new menus)

UGC Use UGC a lot Use UGC occasionally ( for campaign )

Use UGC occasionally ( for campaign )

Frequency NOV 2.5posts/ dayOCT o.3 posts/ day

NOV 2.3 posts/dayOCT .48 posts/day

NOV 2posts/ dayOCT 0.58posts/day

Annually (holiday, festival,celebration)

Have Have Does not have

Number of account on dame platform

1 1 1

Connection to customer

Great customer service (good response)

Rarely response

rarely response

Page 8: Social Media Campaigns in Thailand

InstagramKFC MC Donald Burger King

Content Strategy(educate, entertain, inspire, convince to buy)

Food pictures Food pictures Food pictures

UGC Occasionally Occasionally Inactive esince 2012

Frequency 0-1post/day 0-1post /day -Annually (holiday, festival,celebration)

Have Have Have

Number of account on dame platform

1 1 1

Connection to customer

Rarely response Rarely response Rarely response

Page 9: Social Media Campaigns in Thailand

LineKFC Mc Donald Burger King

Content Strategy(educate, entertain, inspire, convince to buy)

promotion promotion -

Line Sticker Have Sticker No Sticker -

Frequency 1-2 /months fluctuate -

Annually (holiday, festival,celebration)

occasionally unfound -

Number of account on dame platform

1 1 -

Connection to customer

none none -