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Media in Thailand available on barter with the Ormita Commerce Network
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1www.ormita.com
Sample of Some of our Advertising
in Thailand100% Barter
2www.ormita.com
• Ormita can offer you a range of advertising, suitable to your target market.
• Instead of paying cash for the advertising you can exchange your own service or products.
• Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place.
• You do not barter directly with the seller
Summary Acquire Advertising for 100% Barter
3www.ormita.comwww.ormita.com
Exchanging / Bartering For AdvertisingAcquire Advertising for 100% Barter
4www.ormita.com
We can give you advertising in: Australia Canada China Dubai India Jordan Mexico New Zealand Syria Thailand Turkey Qatar United States of America
Where You Can Get AdvertisingAcquire Advertising for 100% Barter
5www.ormita.comwww.ormita.com
Billboards & Indoor Media Internet Websites Magazines Newspapers Public Relations Providers Radio Expos and Events Television
Types of Advertising AvailableAcquire Advertising for 100% Barter
6www.ormita.com
• Ormita has a range of media options in Thailand.
• This presentation is designed to give you an example of some of the media available for barter.
• All media requires pre-approval from the media outlet.
• If you are an existing cash customer of the media then they may not accept you on barter.
AvailabilityOur Media in Thailand
7www.ormita.com
I Do Magazinewww.idothailand.com
The only Bi-Monthly magazine differing from others with twin copies of Wedding Magazine and Honeymoon Magazine in package.
Inception in 2004, i DO WEDDING & HONEYMOON has thrived out of true desire to be Original, Innovative, Fresh, Creative, Inspirational and Unforgettable for any wedding & honeymoon.
Leading ranked WEDDING & HONEYMOON magazine in THAILAND, i DO sets the trends and influences the planning decisions of wedding couples across the globe.
The magazines make high impact with TWIN copies of i DO LOVE & WEDDING together with i DO TRAVEL & HONEYMOON in one pack. Stunning photography and fine writing convey timeless elegance and modern sensibilities inspiring more than 55,000 readers bi-monthly.
8www.ormita.com
Being Bankgkokhttp://www.magazinedee.com/main/magissuelist.php?id=290
Thai magazine featuring travel and entertainment opportunities in Bangkok with a particular focus on the tourism industry.
Contains an interesting mixture of in-depth stories, interviews and coverage of destinations with stunning photography thrown into the mix.
A great resource for all things Bangkok-oriented
9www.ormita.com
Tropical Magazinehttp://www.thethm.com/tropicalmagazine.html
Founded in 2003, 'Tropical Magazine,' is a bi-monthly Engilish-medium publication based in Thailand featuring articles on travel destinations worldwide along with news and updates on hospitality products and business, tourism trade, lifestyle including art and cultural movement in the region.
With a circulation of 40,000 copies, Tropical Magazine is distributed domestically in Thailand and also available in leading bookshops in several Southeast Asian countries including Singapore, Brunei, Malaysia, Indonesia and Hong Kong
10www.ormita.com
Hot Properties TV
Recommend Resorts and Hotel Properties program presenting properties in the selected city
On Air : * Asean TV (True 99)
Original Program - Saturday 09.00-09.30 pm.Rerun - Wednesday 09.00-09.30 pm.
* Bangkok City Chanel (True 76)Original Program - Saturday 10.00-10.30 pm.Rerun - Sunday 10.00-10.30 pm.
* TATV (Thai American Television) * Don Muang Airport
11www.ormita.com
Beyond TV “Beyond "a variety and lifestyle show,
presented and promoting tourist attractions, hotels, airlines to target international and domestic
Promoting tourist attractions, hotels, airlines to target international and domestic
Attract Thai and foreign golfers who also have a high purchasing power
Expand the audience and capture the more specific target market
Directly target to the high-spending segment in order to generate more sales
On Air : * Asean TV (True 99)
Original Program - Saturday 09.00-09.30 pm.Rerun - Wednesday 09.00-09.30 pm.
* Bangkok City Chanel (True 76)Original Program - Saturday 10.00-10.30 pm.Rerun - Sunday 10.00-10.30 pm.
* TATV (Thai American Television) * Don Muang Airport
12www.ormita.com
Business Golf TV Promote the golf courses to the target
audience internationally and domestically. Attract Thai and foreign golfers who also
have a high purchasing power Expand the audience and capture the more
specific target market Directly target to the high-spending
segment in order to generate more sales
On Air : * Asean TV (True 99)
Original Program - Saturday 09.00-09.30 pm.Rerun - Wednesday 09.00-09.30 pm.
* Bangkok City Chanel (True 76) Original Program - Saturday 10.00-10.30 pm.Rerun - Sunday 10.00-10.30 pm.
* TATV (Thai American Television) * Don Muang Airport
13www.ormita.com
• You can acquire more cash customers• You build your brand value• Take customers away from the competition• You are not paying cash to advertise – you are
paying with your own product, service or time• You are effectively getting something for almost nothing• Significantly lower risk than buying the same advertising
for cash• Expand your audience – you never know who may
be about to make a purchasing decision and will see you.
Why Buy Advertising Using Barter?Acquire Advertising for 100% Barter
14www.ormita.com
• Barter trade accounts for nearly 30 percent of the world’s total business.
• 70% of all Fortune 500 companies utilize barter to reduce their cash costs.
• According to the Association of Advertising Agencies eight out of ten media corporations use barter on a regular basis.
• 65% of all New York Stock Exchange-listed companies barter.
• Nearly 16,780,000 businesses engage in formalised non-cash transactions every day.
1. (2004)., Department of Commerce Fact Sheet. USA DOC.2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms.,
International Journal of Hospitality Management3. American Association of Advertising Agencies. (2003). 4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at
Hartford, Hartford CT.`
Barter is an Accepted Form of TradeAcquire Advertising for 100% Barter
15www.ormita.comwww.ormita.com
1. Ormita will never devalue your current cash market
2. Ormita will directly offer your product or service into markets who would not normally purchase from you using cash and/or where there is low brand awareness
3. Customers who acquire your product or service through barter are more likely to give positive feedback
4. The cost for you to service an additional customer is nominal versus what you gain in advertising in return
Ormita Will Barter Your Service “Off Market”Acquire Advertising for 100% Barter
16www.ormita.comwww.ormita.com
1. You can buy first and sell later or sell first and buy later
2. Every time you buy your account is debited for the value of the product or service you are purchasing
3. Every time you sell your account is credited
4. Ormita will provide you with an interest-free line of credit
The Basics of The Barter ProcessAcquire Advertising for 100% Barter
17www.ormita.com
• We are involved in every phase of normal PR activity
• Global media delivery
• Strategizing, planning, implementation and measurement
• Intense stakeholder mapping
• Three-month reviews
• We help in other stakeholder relationship management
• Regular Media monitoring reports
• Competitor Tracking
How We Manage Stakeholder Perceptions
18www.ormita.com
What We Do Not DoAcquire Advertising for 100% Barter
Unlike “Corporate” Barter Companies we do not:
• Buy your product or service for “barter money” ourselves.
• We do not sell product or service ever for cash at a “discounted” price (or sell it for cash ever at all).
• We let you deal directly with the buyer if you choose.
• We can also let you deal directly with the media company you are buying media from (in most cases) if you prefer this.
• Our media offerings are 100% barter