Social Media Marketing

2B6216: Thadsuang Sriruangsuk

mkg 4200

In Thailand

04/11/ 2016

Outstanding Social Media5In Thailand

Discount CouponFor 1 set of mealIncluding;

🍡 Appetizer 🍣 Main Course 🍧 Dessert

* Coupon can use only the restaurants cooperating with “Wongnai”

#ThailandStandupChalleng

e

“SeeThailandThroughLocalEyes”

Content Strategy of “Publishing Industry”3In Thailand

1. NED Publishing

2. Jamsai Publishing

3. Enter Publishing

Translating Cartoon Books, mostly from Japan

Romantic Novel from Thai Writers

Translating Fantasy Novels, mostly from Korea and China

Own W

ebsit

e• Mostly posts the products • Mostly posts the products • Mostly posts the products

• Rarely uses UGC • Often uses UGC • Rarely uses UGC

• Responses to customers’ comments within 1 - 4 days

• Almost never responses to customers’ comments

• Rarely responses to customers’ comments

• Rarely posts on website (more than 1 month)

• Posts 2-3 times per month

• Posts 2-3 times per month

• Customers rarely ask questions

• Customers rarely ask questions

• Customers rarely ask questions

Face

book

• Mostly posts the products and news related to Manga

• Mostly posts the products and events

• Mostly posts the products and characters quote

• Rarely uses UGC • Rarely uses UGC • Rarely uses UGC

• Responses to customers’ comments within 1 days

• Responses to customers’ comments within 1 day

• Posts every day (at least 2) • Posts everyday (at least 1) • Posts everyday (at least 2)

• Customers moderately ask questions

• Customers moderately ask questions

• Customers frequently ask questions

• Responses to customers’ comments within 1 days

Twitt

er• Mostly posts the news

(No Photo)• Mostly posts products and • Mostly posts the news

(No Photo)

• Never uses UGC • Rarely uses UGC • Never uses UGC

• Posts every day (at least 1) • Posts everyday (at least 1) • Posts everyday (at least 1)

• Customers never ask questions

• Customers never ask questions

• Customers rarely ask questions

Summary• Most of publishing companies use website for updating new products, but rarely communicate with

customers. Web board is commonly used by customers to discuss about their favorite novels

• Most of publishing companies tend to use Facebook to communicate with customers

• Twitter is not popular among Thai people. Although publishing companies spent a lot of effort on it, there are few responses from customers.