SOCIAL NETWORK SITE USAGE IN THAILAND

STUDY ABOUT SOCIAL NETWORK SITE

USAGE IN THAILAND

BY DI-MARKETING (www.di-onlinesurvey.com)

Jul, 2017

1

SURVEY DESIGN

This survey was conducted to study about Social Network Site Usage in

Thailand

Methodology: Online survey

Fieldwork time: 5 days (03/07/2017 – 07/07/2017)

Sample size: N = 1800

Geography: Nationwide

2

RESPONDENTS SELECTION

Respondents of this survey had to be qualified below criteria

Age : All age

Gender : Female and Male

Usage : Social Network Site

3

KEY FINDINGS

1) Social Network Usage

• Facebook, Youtube and Instagram are top 3 used social network sites in Thailand

• Facebook is the most often used social network site (78%)

2) Usage Behaviors

• 97% use smartphone to access social network site

• On average, Internet users spend 2.34 hours per day on social network site

• 58% will access social network site whenever there is free time

• Cooking (59%), Fashion (55%) and Movie (54%) are top 3 most cared topics on social network

• Listen to music, Follow favorite brands and Communicate with friends/ relatives are activities that

Thai users often do on social network

3) Perception of advertisement on Social Network

• 95% often see advertisement on social network

• 59% feel normal about clip/ advertised image on social network (2.85 points out of 5)

• 93% often look for information on the fan page of the brand on social network before buying a product

• 74% used to buy goods via social network

• Clothes, Cosmetic and Footwear are top 3 things bought most often through social network

4) Doing business on Social Network

• 31% are doing business on social network site

• Among those who are doing business on social network, 92% consider it as a part-time job

5) Perception of showing personal opinion on Social Network

• 52% just view and leave when seeing an argument on social network

• 17% will participate in a charity/ social activities when there is a call to action on social network

• Travelling picture, News/ hot trend and Personal feeling are top 3 most shared things on social network

4

VIETNAM – INDONESIA – THAILAND SOCIAL NETWORK COMPARISON

KEY FINDINGS VIETNAM INDONESIA THAILAND

Top 3 usage social

network site (SNS)

• Facebook (99%)

• Youtube (82%)

• Zalo (74%)

• Facebook (88%)

• Instagram (76%)

• Youtube (61%)

• Facebook (99%)

• Youtube (72%)

• Instagram (64%)

Use the most SNS Facebook (90%) Facebook (68%) Facebook (78%)

Device use the

most to access

SNS

85% use smartphone to

access social network site





Average time

spending on SNS

2 hours per day 1.82 hours per day 2.34 hours per day

Top 3 Interested

Topics

• Movie (69%)

• Music (65%)

• Celebrity (46%)

• Local news (47%)

• Movies (45%)

• Life skills guide (44%)

• Cooking (59%)

• Fashion (55%)

• Movie (54%)

Top shared Topics • Personal feeling

• Travelling picture

• Personal/ family

picture

• Share news/ hot trend

• Favorite quotes

• Personal/ family

pictures

• Travelling picture

• News/ hot trend

• Personal feeling

Ratio of doing

business on SNS

20% are doing business

on social network


on social network site


on social network site

5

N = 1800

DEMOGRAPHIC INFORMATION

GenderAge

OccupationLiving Place

21%

16%

19%

40%

3%

Over 35

31-35

26-30

18-25

Under 18

41%

59%

Male

Female

49%

1%

2%

2%

6%

40%

Others

Ubon Rajathanee

Khon Kaen

Nakhon Ratchasima

Chiang Mai

Bangkok

14%

2%

5%

7%

7%

8%

23%

34%

Others

Factory Worker

Engineer/Doctor/Teacher

Self-employed

Job seeker/Retired

Housewife

Student

Office Worker

6


2) Usage Behaviors




CONTENT

7

23%

1%

1%

1%

3%

3%

6%

7%

12%

29%

64%

72%

99%

0% 50% 100%

Other

Zalo

Reddit

Flickr

Weibo

Tumblr

LinkedIn

Pinterest

G +

Twitter

Instagram

Youtube

Facebook

Total

23%

1%

1%

1%

3%

3%

6%

8%

13%

37%

75%

78%

97%

0% 50% 100%

Under 25

22%

0%

1%

0%

3%

3%

5%

9%

13%

30%

64%

72%

99%

0% 50% 100%

26-30

26%

1%

0%

2%

3%

4%

7%

6%

14%

23%

58%

71%

100%

0% 50% 100%

31-35

24%

0%

1%

1%

1%

2%

5%

3%

8%

19%

49%

63%

99%

0% 50% 100%

Over 35

FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK

SITES IN THAILAND

Which of the following social network site are you using?

(Comparison by Age Group)

N = 1800 N = 778 N = 349 N = 293

Twitter is more popular in under 30 group than the older group

N = 380

8

Which of the following social network site are you using?

(Comparison by Location)

N = 1800 N = 724 N = 1067

23%

1%

1%

1%

3%

3%

6%

7%

12%

29%

64%

72%

99%

0% 20% 40% 60% 80% 100%

Other

Zalo

Reddit

Flickr

Weibo

Tumblr

LinkedIn

Pinterest

G +

Twitter

Instagram

Youtube

Facebook

Total

19%

1%

1%

2%

4%

5%

5%

10%

13%

34%

68%

74%

99%

0% 20% 40% 60% 80% 100%

Bangkok

26%

1%

1%

1%

2%

2%

6%

5%

12%

26%

62%

71%

98%

0% 20% 40% 60% 80% 100%

Others

FACEBOOK, YOUTUBE AND INSTAGRAM ARE TOP 3 USED SOCIAL NETWORK

SITES IN THAILAND

Twitter is more popular in Bangkok than other cities

9

FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%)

Which social network do you use most often?


3%

0%

0%

0%

0%

0%

0%

0%

0%

1%

3%

4%

11%

78%

0% 50% 100%

Other

Flickr

Reddit

Zalo

Zingme

G +

Tumblr

Weibo

Pinterest

LinkedIn

Twitter

Instagram

Youtube

Facebook

Total

2%

0%

0%

0%

0%

0%

0%

0%

0%

0%

5%

7%

13%

74%

0% 50% 100%

Under 25

3%

0%

0%

0%

0%

0%

0%

0%

0%

0%

2%

3%

10%

81%

0% 50% 100%

26-30

3%

0%

0%

0%

0%

0%

0%

0%

0%

1%

2%

2%

13%

78%

0% 50% 100%

31-35

5%

0%

0%

0%

0%

0%

0%

0%

0%

1%

1%

2%

8%

82%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

10

Which social network do you use most often?

(Comparison by Gender Location)

3%

0%

0%

0%

0%

0%

0%

0%

0%

1%

3%

4%

11%

78%

0% 20% 40% 60% 80% 100%

Other

Flickr

Reddit

Zalo

Zingme

G +

Tumblr

Weibo

Pinterest

LinkedIn

Twitter

Instagram

Youtube

Facebook

Total

2%

0%

0%

0%

0%

0%

0%

0%

0%

0%

4%

4%

10%

79%

0% 20% 40% 60% 80% 100%

Bangkok

4%

0%

0%

0%

0%

0%

0%

0%

0%

1%

2%

5%

12%

76%

0% 20% 40% 60% 80% 100%

Others

N = 1800 N = 724 N = 1067

FACEBOOK IS THE MOST OFTEN USED SOCIAL NETWORK SITE (78%)

11


2) Usage Behaviors




CONTENT

12

97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE

Which device do you use for accessing the social network?


3%

15%

16%

27%

97%

0% 50% 100%

Other

Tablet

Laptop / Notebook

PC

Smartphone

Total

4%

13%

16%

22%

98%

0% 50% 100%

Under 25

1%

15%

19%

28%

98%

0% 50% 100%

26-30

2%

18%

15%

31%

97%

0% 50% 100%

31-35

3%

17%

12%

32%

93%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

13

Which device do you use for accessing the social network?


3%

15%

16%

27%

97%

0% 20% 40% 60% 80% 100%

Other

Tablet

Laptop / Notebook

PC

Smartphone

Total

2%

18%

20%

31%

97%

0% 20% 40% 60% 80% 100%

Bangkok

4%

13%

12%

25%

96%

0% 20% 40% 60% 80% 100%

Others

N = 1800 N = 724 N = 1067

97% USE SMARTPHONE TO ACCESS SOCIAL NETWORK SITE

14

56% 58% 54%

14%16%

13%

14%13%

15%

13% 10%14%

4% 4% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Bangkok Others

About 30 minutes

From 30 minutes -1 hour

From 1 - 2 hours

From 2 - 3 hours

Over 3 hours

56% 57% 57% 55% 52%

14% 12%15%

12% 19%

14% 16%11%

17% 12%

13% 13% 11% 12% 14%

4% 3% 4% 4% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Under 25 26-30 31-35 Over 35

About 30 minutes

From 30 minutes -1 hour

From 1 - 2 hours

From 2 - 3 hours

Over 3 hours

ON AVERAGE, INTERNET USERS SPEND 2.34 HOURS PER DAY ON SOCIAL

NETWORK SITE

How long do you usually spend on social network?

(Comparison by Age Group & Location Group)

Bangkok people spend more time on Social Network Site than other city people

N = 1800 N = 778 N = 349 N = 293 N = 380 N = 1800 N = 724 N = 1076

WeightedAverageTime

WeightedAverageTime

2.34 hr 2.35 hr 2.39 hr 2.32 hr 2.32 hr 2.34 hr 2.41 hr 2.30 hr

15

2% 2% 2%

7% 8% 6%

8% 6%8%

25% 25% 25%

58% 57% 58%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Whenever thereis free time

During rest timeat home

In the evening,after work / study

Between breaktime, lunch break

During schoolhours, workinghours2% 2% 4% 2% 2%

7% 6%8%

7% 9%

8%7%

9%8% 7%

25%26%

28%

22%25%

58% 60%

52%

61%57%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Whenever thereis free time

During rest timeat home

In the evening,after work / study

Between breaktime, lunch break

During schoolhours, workinghours

58% WILL ACCESS SOCIAL NETWORK SITE WHENEVER THERE IS FREE TIME

When do you usually use social network?


N = 1800 N = 349 N = 380N = 778 N = 293 N = 1800 N = 724 N = 1076

16

COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED

TOPICS ON SOCIAL NETWORK

What field do you usually care on social network?


The older they are, the more they are interested in local/ country news

While under 25 care more about Education than other older groups

15%

15%

16%

17%

25%

29%

31%

32%

32%

35%

37%

46%

53%

54%

55%

59%

0% 50% 100%

Other

International news

Famous brands / Popular companies

Celebrity

Education

Employment / Career Orientation

Music

Lovely animals

Life skills guide

Comics / Novels

Game

Local/ Country news

Beauty (Skin Care, Hair Care, ...)

Movie

Fashion

Cooking

Total

13%

15%

16%

20%

32%

29%

35%

32%

29%

41%

34%

39%

58%

58%

58%

59%

0% 50% 100%

Under 25

16%

15%

18%

21%

23%

31%

34%

33%

34%

39%

38%

48%

54%

52%

62%

61%

0% 50% 100%

26-30

16%

15%

15%

14%

20%

28%

28%

33%

36%

33%

43%

49%

49%

52%

54%

59%

0% 50% 100%

31-35

18%

16%

15%

9%

18%

29%

25%

30%

34%

21%

36%

54%

45%

50%

42%

56%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

17

What field do you usually care on social network?

(Comparison by Location Group)

Bangkok people care more about Lovely animals than other city people

15%

15%

16%

17%

25%

29%

31%

32%

32%

35%

37%

46%

53%

54%

55%

59%

0% 50% 100%

Other

International news

Famous brands / Popular companies

Celebrity

Education

Employment / Career Orientation

Music

Lovely animals

Life skills guide

Comics / Novels

Game

Local/ Country news

Beauty (Skin Care, Hair Care, ...)

Movie

Fashion

Cooking

Total

14%

18%

18%

19%

22%

28%

32%

38%

34%

36%

39%

46%

53%

58%

53%

62%

0% 50% 100%

Bangkok

16%

13%

15%

15%

27%

30%

31%

28%

31%

34%

35%

45%

53%

52%

56%

57%

0% 50% 100%

Others

N = 1800 N = 724 N = 1067

COOKING (59%), FASHION (55%) AND MOVIE (54%) ARE TOP 3 MOST CARED

TOPICS ON SOCIAL NETWORK

18

LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH

FRIENDS/ RELATIVES ARE TOP ACTIVITIES ON SOCIAL NETWORK SITES

What do you often do on social network?


Over 30 group follow hot stories online more often than the younger group

11%

12%

16%

24%

36%

41%

43%

45%

46%

48%

56%

60%

72%

0% 50% 100%

Other

Comment on hot topic

Selling cosmetics / clothing/ etc.

Follow celebrity posts / activities

Buying cosmetics / clothes/ etc.

Update the social news

Follow hot stories online

Gaming

Share your status / activity with your family / friends / relatives

Update friends / relatives information

Communicate with friends / relatives

Follow the posts / activities of fan pages / favorite brands

Listen to music / watch video / view pictures

Total

11%

9%

17%

23%

40%

34%

37%

42%

48%

39%

58%

62%

77%

0% 50% 100%

Under 25

10%

17%

17%

29%

37%

47%

43%

43%

49%

54%

51%

62%

70%

0% 50% 100%

26-30

12%

14%

14%

27%

34%

48%

51%

48%

42%

59%

58%

59%

68%

0% 50% 100%

31-35

11%

14%

12%

19%

30%

42%

50%

51%

41%

54%

54%

58%

66%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

19

What do you often do on social network?


Bangkok people follow hot stories online and update social news more often than other cities

0

11%

12%

16%

24%

36%

41%

43%

45%

46%

48%

56%

60%

72%

0% 50% 100%

Other

Comment on hot topic

Selling cosmetics / clothing/ etc.

Follow celebrity posts / activities

Buying cosmetics / clothes/ etc.

Update the social news

Follow hot stories online

Gaming

Share your status / activity with your family / friends / relatives

Update friends / relatives information

Communicate with friends / relatives

Follow the posts / activities of fan pages / favorite brands

Listen to music / watch video / view pictures

Total

0

9%

16%

16%

28%

37%

45%

50%

47%

47%

54%

56%

61%

73%

0% 50% 100%

Bangkok

0

13%

10%

15%

21%

36%

38%

38%

44%

45%

45%

55%

60%

71%

0% 50% 100%

Others

N = 1800 N = 724 N = 1067

LISTEN TO MUSIC, FOLLOW FAVORITE BRANDS AND COMMUNICATE WITH

FRIENDS/ RELATIVES ARE TOPS ACTIVITIES ON SOCIAL NETWORK SITES

20

27% 25% 29%

72% 74% 71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Read news only

Read both newsand comment

Read commentonly

27%22%

28% 28%

35%

72%77%

71% 72%64%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Read news only

Read both newsand comment

Read commentonly

72% JUST READ THE CONTENT OF THE NEWS ONLY

ON SOCIAL NETWORK SITE

When do you usually do when you read news on the social network site?


N = 1800 N = 380N = 778 N = 293N = 349 N = 1800 N = 724 N = 1076

Over 35 group read both news and comment more often than other younger groups

21

77% 78% 77%

23% 22% 23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

77%80%

70%

79%75%

23%20%

30%

21%25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

77% DON’T WRITE COMMENT ON THE NEWS THEY READ


Do you often write comment on the news you read?


26-30 group often write comment on the news more than other groups

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

22

4% 4% 5%

6% 6% 7%

25%24%

26%

46%46%

46%

18% 20%16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very often

Regularly

Sometimes

Rarely

Never4% 3% 2% 4%

10%6%

5% 5%8%

8%

25%25%

21%

26%

29%

46%46%

50%

49%

42%

18%21% 21%

13% 11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very often

Regularly

Sometimes

Rarely

Never

89% OFTEN USE SOCIAL NETWORK WHEN HANGING OUT WITH FRIENDS

When hanging out with friends, do you often use your social network account?


Over 35 less log in their social network account when hanging out with friends than other younger groups

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

23


2) Usage Behaviors




CONTENT

24

4% 4% 5%1%

5%

31% 31% 30%31%

31%

64% 63% 64% 67%63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very often

Regularly

Sometimes

Rarely

Never

95% OFTEN SEE ADVERTISEMENT ON SOCIAL NETWORK

Do you often see ads on social networks or not?


N = 1800 N = 380N = 293N = 349N = 778

4% 4% 4%

31% 29%32%

64% 66%63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very often

Regularly

Sometimes

Rarely

Never

N = 1800 N = 724 N = 1076

25

9% 11% 8%

15%16%

15%

59%57%

60%

14% 14% 14%

2% 2% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very like

Like

Normal

Dislike

Very dislike9% 10% 9% 9% 9%

15% 17% 16%12%

14%

59% 57% 59%63% 59%

14% 14% 13% 14% 15%

2% 3% 2% 2% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very like

Like

Normal

Dislike

Very dislike

59% FEEL NORMAL ABOUT CLIP/ ADVERTISED IMAGE ON SOCIAL NETWORK

(2.85 POINTS OUT OF 5)

How do you feel about clip / advertised image on social networks?


WeightedAverageScore

WeightedAverageScore

2.85 2.83 2.84 2.89 2.87 2.85 2.80 2.89

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

26

7% 7% 8%

93% 93% 92%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

7% 7% 6%9% 8%

93% 93% 94%91% 92%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

93% OFTEN LOOK FOR INFORMATION ON THE FAN PAGE OF THE BRAND ON

SOCIAL NETWORK BEFORE BUYING A PRODUCT

When you want to buy a products, do you often look for information on the fan page

of that brand on social network? (Comparison by Age Group & Location Group)

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

27

3% 2% 3%5% 5%

5%

22%20%

23%

35% 38%32%

36% 35% 36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Review about theproducts on otherwebsite/fanpage

Comment of thefeeling about thatproducts on thefanpage

Products'information on thefanpage

Consultation fromthe admin of thefanpage

Other

3% 2% 3% 2% 4%5% 6% 6%

5% 3%

22% 20% 21%21%

26%

35%30%

37% 39%

39%

36%41%

34% 34%28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Review about theproducts on otherwebsite/fanpage

Comment of thefeeling about thatproducts on thefanpage

Products' informationon the fanpage

Consultation fromthe admin of thefanpage

Other

USAGE REVIEW AND FEELING COMMENT OF PRODUCT ON FAN PAGE ARE

THE KEY FACTORS CONSIDERED MOST

If you choose "Yes", which of the following factors will you consider the most?


N = 1666* N = 722 N = 328 N = 266 N = 350 N = 1666* N = 676 N = 990

*Who chose “Yes” in Q:” When you want to buy a products, do you often look for

information on the fan page of that brand on social network?”

28

6% 5% 6%

20% 20% 21%

46%43%

48%

11%15%

8%

17% 17% 17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very often

Regularly

Sometimes

Rarely

Never6% 6% 5% 5% 8%

20% 21%19% 20%

22%

46% 47%

42%46%

47%

11% 10%

16%11%

7%

17% 17% 18% 17% 16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Very often

Regularly

Sometimes

Rarely

Never

74% USED TO BUY GOODS VIA SOCIAL NETWORK

How often do you buy goods through a social network (fan page)?


N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

29

CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST

OFTEN THROUGH SOCIAL NETWORK

If yes, what items do you usually buy through social networks?


N = 1329* N = 575 N = 268 N = 220 N = 266*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods

through a social network (fan page) or not?”

Under 25 group buy Stationary more than the other older groups

While 31-35 group buy more Food/ Drink more than other age groups

20%

1%

3%

10%

11%

13%

14%

16%

26%

39%

40%

47%

71%

0% 50% 100%

Other

I do not buy goods on social networks

Refrigeration (refrigerator, air conditioner)

Household electrical appliances

Phone / Computer / Music player

Food / Drink (Regional specialties)

Stationery (Notebook / Pen, etc.)

Jewelry / Accessories

Drugs / Functional foods

Backpack / Bag

Footwear

Cosmetic

Clothes

Total

18%

1%

2%

7%

9%

11%

18%

17%

26%

39%

41%

50%

74%

0% 50% 100%

Under 25

17%

1%

5%

12%

10%

12%

11%

14%

27%

41%

43%

50%

71%

0% 50% 100%

26-30

20%

1%

5%

13%

12%

20%

11%

14%

27%

40%

40%

41%

73%

0% 50% 100%

31-35

28%

0%

2%

13%

15%

14%

8%

16%

26%

36%

33%

42%

62%

0% 50% 100%

Over 35

30

If yes, what items do you usually buy through social networks?


N = 1329* N = 543 N = 786*Who chose “Very often/ Regularly/ Sometimes” in Q:” Do you often buy goods

through a social network (fan page) or not?”

20%

1%

3%

10%

11%

13%

14%

16%

26%

39%

40%

47%

71%

0% 50% 100%

Other

I do not buy goods on social networks

Refrigeration (refrigerator, air conditioner)

Household electrical appliances

Phone / Computer / Music player

Food / Drink (Regional specialties)

Stationery (Notebook / Pen, etc.)

Jewelry / Accessories

Drugs / Functional foods

Backpack / Bag

Footwear

Cosmetic

Clothes

Total

21%

1%

5%

12%

12%

17%

16%

16%

27%

39%

38%

46%

70%

0% 50% 100%

Bangkok

20%

1%

2%

9%

10%

11%

12%

15%

26%

39%

41%

48%

72%

0% 50% 100%

Others

CLOTHES, COSMETIC AND FOOTWEAR ARE TOP 3 THINGS BOUGHT MOST

OFTEN THROUGH SOCIAL NETWORK

31


2) Usage Behaviors




CONTENT

32

70%66%

72%

31%34%

28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

70% 68%64%

73% 75%

31% 32%36%

27% 25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

31% ARE DOING BUSINESS ON SOCIAL NETWORK SITE

Are you selling / doing business on social networks?


26-30 group are doing business on social network more than other groups

While Bangkok people do business on social network more than other city people

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

33

8% 10% 7%

92% 90% 93%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


This is mypart-time jobto earn extraincome

This is my fulltime job / mainincome

8% 7% 7% 10% 13%

92% 93% 93% 90% 87%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


This is my part-time job to earnextra income

This is my fulltime job / mainincome

AMONG THOSE WHO ARE DOING BUSINESS ON SOCIAL NETWORK,

92% CONSIDER IT AS A PART-TIME JOB

If yes, which statement below best describes the characteristics of your current business?


N = 549* N = 251 N = 125 N = 79 N = 94 N = 549* N = 244 N = 305

*Who chose “Yes” in Q:” Are you selling / making business on social networks?”

34


2) Usage Behaviors




CONTENT

35

52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT


When seeing an argument on social network, what do you often do?


2%

7%

8%

12%

19%

52%

0% 50% 100%

Participate in by supportingthe majority

Not participate in, but willprotest again idea which is

different from mine

Participate in by giving my ownidea

I don't care

Not participate in, just view forfun

Just view and leave

Total

1%

6%

7%

13%

18%

54%

0% 50% 100%

Under 25

3%

7%

8%

11%

21%

51%

0% 50% 100%

26-30

2%

7%

9%

11%

21%

49%

0% 50% 100%

31-35

2%

7%

9%

10%

21%

52%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

36

When seeing an argument on social network, what do you often do?


2%

7%

8%

12%

19%

52%

0% 50% 100%

Participate in by supporting themajority

Not participate in, but will protestagain idea which is different from mine

Participate in by giving my own idea

I don't care

Not participate in, just view for fun

Just view and leave

Total

2%

8%

7%

9%

23%

51%

0% 50% 100%

Bangkok

2%

6%

9%

14%

17%

53%

0% 50% 100%

Others

N = 1800 N = 724 N = 1067

52% JUST VIEW AND LEAVE WHEN SEEING AN ARGUMENT


37

2% 2% 3%

7% 7% 8%

74% 75% 73%

10% 10% 10%

7% 7% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Definitely participate

Will participate

May or may notparticipate

Will not participate

Definitely will notparticipate2% 3% 1% 2% 3%

7% 8%7% 9% 7%

74% 73%71%

76% 76%

10% 10%13%

8% 9%

7% 7% 8% 6% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Definitely participate

Will participate

May or may notparticipate

Will not participate

Definitely will notparticipate

17% WILL PARTICIPATE IN A CHARITY/ SOCIAL ACTIVITIES

WHEN THERE IS A CALL TO ACTION ON SOCIAL NETWORK

When there is a call to action on social network for participating in an event/charity/social

activities, etc. will you take part in? (Comparison by Age Group & Location Group)

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

38

40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES


What do you feel about humanity story on social network?


1%

2%

5%

13%

14%

26%

40%

0% 50% 100%

They don't deserve my sympathy

Untrustworthy

Sympathetic

I don't care

Sympathetic and want to help

Normal, just read for fun

Curious and want to know more

Total

1%

2%

6%

15%

15%

25%

36%

0% 50% 100%

Under 25

1%

1%

4%

12%

13%

27%

41%

0% 50% 100%

26-30

0%

1%

5%

10%

10%

29%

45%

0% 50% 100%

31-35

1%

3%

4%

13%

13%

26%

42%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

39

What do you feel about humanity story on social network?


0

1%

2%

5%

13%

14%

26%

40%

0% 20% 40% 60% 80% 100%

They don't deserve my sympathy

Untrustworthy

Sympathetic

I don't care

Sympathetic and want to help

Normal, just read for fun

Curious and want to know more

Total

0

1%

2%

4%

12%

12%

31%

39%

0% 20% 40% 60% 80% 100%

Bangkok

0

0%

2%

6%

14%

14%

24%

41%

0% 20% 40% 60% 80% 100%

Others

N = 1800 N = 724 N = 1067

40% ARE CURIOUS AND WANT TO KNOW MORE ABOUT HUMANITY STORIES


Bangkok people feel more normal about humanity story on social network and just read for fun than other city people

40

5% 4% 6%

13% 13%13%

71% 71%71%

8% 9% 8%

3% 3% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Totally support

Support

Normal

Not support

Absolutely notsupport5% 4% 5% 4% 7%

13% 13% 12% 14%13%

71% 72%68%

74% 68%

8% 8%12%

5%8%

3% 3% 3% 3% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Totally support

Support

Normal

Not support

Absolutely notsupport

71% STAY NORMAL WITH THE IDEA OF FINDING BOYFRIEND/GIRLFRIEND

ON SOCIAL NETWORK

Do you support the idea of finding boyfriend/girlfriend through social network?


N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

41

48% 50% 47%

52% 50% 53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

48%41% 41%

56%64%

52%59% 59%

44%36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Yes No

52% WANT TO PUBLIC THEIR IN-LOVED RELATIONSHIP STATUS


In your opinion, whether we should public our in-loved relationship status on social network or not?


Over 30 group don’t want to public their in-loved relationship on social network

N = 1800 N = 380N = 293N = 349N = 778 N = 1800 N = 724 N = 1076

42

What do you usually share on social network?


TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP

3 MOST SHARED THINGS ON SOCIAL NETWORK

26-30 group usually share personal/ family picture more than other age groups

While under 30 group share photo/ information of a favorite brand more than the older group

14%

13%

14%

35%

36%

37%

42%

44%

45%

56%

0% 50% 100%

Other

My daily work

I rarely / never share my personalinformation / feelings on social networks

Share photos / information of a favoritebrand

Share my favorite slogan/ quotes

Share personal / family pictures

Share good books / songs / movies / stories

Personal feelings

Share news / activities / hot trends on socialnetworks

Share travelling picture

Total

13%

12%

13%

39%

38%

36%

46%

50%

47%

53%

0% 50% 100%

Under 25

15%

15%

15%

36%

36%

45%

45%

50%

47%

60%

0% 50% 100%

26-30

15%

17%

12%

29%

38%

34%

41%

44%

41%

63%

0% 50% 100%

31-35

15%

8%

17%

29%

31%

31%

34%

26%

41%

54%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

43

What do you usually share on social network?


14%

13%

14%

35%

36%

37%

42%

44%

45%

56%

0% 50% 100%

Other

My daily work

I rarely / never share my personalinformation / feelings on social…

Share photos / information of a favoritebrand

Share my favorite slogan/ quotes

Share personal / family pictures

Share good books / songs / movies /stories

Personal feelings

Share news / activities / hot trends onsocial networks

Share travelling picture

Total

12%

13%

12%

38%

36%

37%

45%

42%

47%

59%

0% 50% 100%

Bangkok

15%

12%

16%

32%

36%

37%

41%

46%

43%

54%

0% 50% 100%

Others

N = 1800 N = 724 N = 1067

TRAVELLING PICTURE, NEWS/ HOT TREND AND PERSONAL FEELING ARE TOP

3 MOST SHARED THINGS ON SOCIAL NETWORK

44

SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE

THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK SITE

In your opinion, who shouldn't add friend on social network?


48%

4%

6%

11%

16%

22%

40%

0% 50% 100%

Other

Lover

Brother/sister

Colleague

Dad/mom

Teacher

My suppervisor

Total

51%

3%

7%

10%

21%

28%

32%

0% 50% 100%

Under 25

42%

3%

6%

14%

14%

21%

47%

0% 50% 100%

26-30

49%

3%

5%

11%

13%

18%

47%

0% 50% 100%

31-35

48%

7%

6%

10%

12%

15%

43%

0% 50% 100%

Over 35

N = 1800 N = 778 N = 349 N = 293 N = 380

45

According to you, who shouldn't add friend on social networks ?


SUPPERVISOR, TEACHER AND DAD/ MOM ARE TOP 3 PEOPLE

THAT SHOULD NOT ADD FRIEND ON SOCIAL NETWORK

N = 1800 N = 724 N = 1067

48%

4%

6%

11%

16%

22%

40%

0% 20% 40% 60% 80% 100%

Other

Lover

Brother/sister

Colleague

Dad/mom

Teacher

My suppervisor

Total

40%

5%

8%

14%

20%

24%

48%

0% 20% 40% 60% 80% 100%

Bangkok

54%

3%

5%

9%

14%

21%

34%

0% 20% 40% 60% 80% 100%

Others

46

FEEL FREE TO DROP US ANY QUESTION

• Japan & Taiwan

o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan

o Contact person: Mr. Hideyuki Kato (CEO)

o Email: [email protected]

o Contact number: +81 3-5532-3200

• Vietnam

o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,

Ho Chi Minh City, Vietnam

o Contact person: Mr. Ho Hai Dang (Country Manager)


o Contact number: +84 902-73-9944

• Thailand

o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,

Bangkok 10110, Thailand

o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)


o Contact number: +66 876 724 832

47

• Indonesia

o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia

o Contact person: Mr. Hendry Pratama (Country Manager)


o Contact number: +65 822 1345 2555 | +62 21 3005 3541

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o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903

o Contact person: Mr. Sujit Kunte (Regional representative)


o Contact number: +65 9127 7654

FEEL FREE TO DROP US ANY QUESTION

48