Using social media to engage our audience

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What is social media?

“… a group of Internet-based applications that builds on the ideological and technological foundations of Web 2.0, and that allows the creation and exchange of user-generated content.”

- -Professors Andreas Kaplan and Michael Haenlein

What is Web 2.0?

How popular are blogs?

The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.

Facebook: company statistics

More than 350 million active users 50% of our active users log on to Facebook in any

given day More than 35 million users update their status each

day More than 55 million status updates posted each day More than 2.5 billion photos uploaded to the site

each month

Facebook: company statistics

More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week

More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active

Pages on Facebook Pages have created more than 5.3 billion fans

Twitter’s growth in 2009

The time to build social marketing applications is now

More than four in five US online adults use social media at least once a month, and half participate in social networks like Facebook.

-- Forrester Research, August 2009

… and it’s not just about the 18-34s

While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.”

-- Forrester Research, August 2009