WordCamp Atlanta 2010 Advanced SEo for Wordpress

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A simple little deck from my presentation at WordCamp Atlanta 2010 on Advanced SEO for Wordpress

Text of WordCamp Atlanta 2010 Advanced SEo for Wordpress

  • 1.SEO For Wordpress And You Wordpress SEO: The next steps

2. Who is This Guy?

  • Topher Kohan
    • http://www.topherkohan.com
    • http://www.findabilitytoday.com
    • Twitter:TopherAtl

3. SEO 101

  • Title Tag
  • Headline
  • First 250 Words
  • URL Slug
  • Alt Attributes

4. So Whats Next?

  • Template Optimization
    • Breadcrumbs
    • Clean Code
    • Plugins
    • Themes
  • Advanced Tips
    • Page Rank Sculpting
    • No Index Pages
  • Advanced Tricks
    • No Script tag
    • Image Size
    • Canonical tag

5. Template Optimization

  • Breadcrumbs
    • Single Post pages
    • Home > Article > Topher is Cool
    • Good Usability
    • The Engines Love Them
    • Yoast breadcrumb plug-in
  • (http://yoast.com/wordpress/breadcrumbs/)

6. The plug-in will output a set of links that looks like this on every page you choose 7. Template Optimization cont

  • Clean Code
    • CSS, JS, Ajax
    • External Files
    • Keep the Inline Minimal
    • Reduce White Space
      • (http://yoast.com/speed-up-wordpress/)

Taken from the default kubrick theme: Could just as well be: 8. Template Optimization cont

  • Plugins
    • All-in-One-SEO-Pack
    • ( http://wordpress.org/extend/plugins/all-in-one-seo-pack/ )
    • Works Well
    • Could Screw up the World
    • Cannot be used on Wordpress.com blogs
  • Pro Version?
    • Yeah, but not sure what you get.
    • Are there others?
    • Yeah, but none as good as All-in-One-SEO-Pack

9. 10. Template Optimization cont

  • Themes
    • Thesis Theme for Wordpress
    • ( http://diythemes.com/?a_aid=8045265706
    • Still Need to Skin it
    • Less Chance of Screwing Things Up
    • Great User Support
    • Not free
    • No PHP knowledge needed to hack

11. 12. Advance Tips

  • Page Rank Sculpting
    • Use of Nofollow on Links
    • rel=nofollow
    • NoFollow Reciprocity
    • ( http://wordpress.org/extend/plugins/nofollow-reciprocity/ )
    • NoFollow External Links
    • ( http://wordpress.org/extend/plugins/nofollow-external-links/ )

13. Advanced Tips cont

  • Noindex, Follow Archive Pages
    • Google Follows all the Links
    • Pages not in the Index
    • Robots Meta Plug-in
  • (http://yoast.com/wordpress/meta-robots-wordpress-plugin/)

14. 15. Advanced Tricks

  • NoScript Tag
    • #
    • Put plain text description of content that shows up in search engine-unfriendly format on the page
    • Could be considers spammy by the Search Engines
  • Image Size
    • Bigger Better
    • Higher Res Better
    • Image Search
    • Alt Attributes
    • File Name
  • Canonical Tag
    • Reduces Duplicate Content
    • Built into the Thesis Theme
    • Canonical URLs for Wordpress Plug in
    • ( http://yoast.com/wordpress/canonical/ )

16. Resources

  • Andy Beard -http://andybeard.eu/
  • Joost de Valk -http://yoast.com/
  • Sugarrae -http://www.sugarrae.com/
  • Michael Gray -http://www.wolf-howl.com/

Wordpress SEO General SEO

  • SEOMoz -http://www.seomoz.org/blog
  • Search Engine Journal -http://www.searchenginejournal.com/
  • Search Engine Watch http://blog.searchenginewatch.com/
  • Matt Cutts - http://www.mattcutts.com/blog/

Twitter!!!!!!!! 17. Raven SEO Tools Great tools for SEO and Wordpress Social Media Tracking Post Directly to Wordpress from toolsKeyWord Research SERP Tracking WordCamp Atlanta Offer 3 Month Free Trial offFor 3 Months After Trial Limited to First 100 People Offer Expires January 31 http://kl.am/wordcamp 18. Thanks!