MORRISMORESOCIAL MEDIA CAMPAIGN

By: Cole Sanderson, Cindy Wong, Reza Assar, Minh Tran, and Paul Fioritti

INTRODUCTION

• Morrismore is Western Canada’s only alternative model agency

• Services include: Events Planning, Make-up and hair, model staffing and social media management

• Their non-mainstream models come in every shape, size, and color and are all gorgeous creatures who are dedicated to what they do in every aspect of their lives

GO

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With a new vision, direction and flavor, Morrismore wants to conquer the world with their beyond extraordinary models by breaking boundaries of the scene and creating something magical.

Promote this clients business and the upcoming "3 Rooms" show on April 15, 2012

CURRENT SITUATION

Social Network Presence

Facebook 1088 likesTwitter 177 followersYoutube 6 subscribedBlog/Website (no data)

Morrismore Productions has hosted weekly live performances at local clubs featuring up an coming talents.

They have a social some social media presence that needs improvement and expansion.

NEEDS ANALYSIS

Website/Blog

Pros:• Have a lot of content• Good color design• Have social network widgets

Cons:• Blog and the website should be one site• Poor navigation (too many links)• Need redesign• Need add RSS to their blog/website

Facebook

Pros:• Have a good number of “Likes”• The posts frequent to get their followers to keep track of the

company• Lots of photos and good interaction

Cons:• Needs to post more events on page• Info section is accurate but need to link all social networks

Twitter

Pros:• Fair effort in interaction• 100+ followers, 500+ tweets

Cons:• Bad Choice of background• Tweets are not within 140 characters (linked from facebook)• Need more followers• They are not talking to anyone on twitter• Need to @ tweets to get make people more welcomed

Youtube Channel

Pros:• Already have 4 video uploads• Shown relevant activity

Cons:• Most recent video or activity was 6 months ago• Need more videos• Only 6 subscribers• Needs to be broadcasted in all of their channels

General Issues

• Need social media management tool• Background design need to be consistent across all social

networks

COMPETITION

Model Mayhem

• Looks like a community site for fashion industry• Strong social networks: Facebook and Twitter• Market is world-wide• Lots of interaction within the site such as contests, forums, shouts and

education library

STRATEGIES :The 3 Rooms Show

• Getting sponsors by sponsoring similar events

• Live feed during the event

• Promotional flyers, stickers, goodies

• Promote through social media platforms

• Getting media attention by inviting bloggers to the show

• Making Promo Videos

• Contest for winner to participate in the show( models, photographers, etc.)

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Weekly Marketing Timeline

January 15 to April 15 2012

Refer to marketing calendar excel file for full details

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Short term plan – (1 – 3 months)

• Keep posting on the Facebook Page. Create a contest on Facebook.

• Get more followers on Twitter and plan how to tweet consistently on twitter.

• Create Hootsuite account to get all of your social network platforms on one website.

• Discuss with your team on what to do with YouTube account, to promise to upload more videos or not.

• Mid-term plan (3-6 months)

 

• Create an event for your company and promote on Facebook and Twitter.

• Create contest to win free tickets for event to spread awareness. (via Twitter and Facebook)

• Redesign blog – fix color, navigation, background, content and update new information once every two weeks.

Long-term plan ( 1 year – 2 years)

 

• Launch the event.

• Hire someone to shoot video from event and share on Twitter and Facebook. Also upload the videos on your YouTube.

• Increase more networking with clothing companies.

• Create a live streaming show on YouTube for your audience to watch such as a fashion show. Share on Facebook and Twitter.

NEW NETWORKS

StumbleUpon

Discovery function in StumbleUpon is very handy.

It allows you to open your business to a much more variety of people around the world.

More hits and likes that your page (business) gets the more you have the chance to get discovered.

Linkedin

Another great platform to promote the business, LinkedIn results are mostly at the top in a Google Search.

 

Having a LinkedIn account for a business is a must, stay connected, meet the right audience and boost your activities, network and business potential.

SOCIAL MEDIA TOOLSHootsuite Dashboard

Hootsuite is a social media dashboard that allows you to manage all of your social networks in one single window.

 

A great feature to start with is setting up analytics for your networks and scheduling you posts.

TACTICS

The best tactic is to ensure that each of your social network serves its purpose. Each social has developed its strengths and weaknesses. It is pointless to have so many networks if all the posts are exactly the same.

Also, it will be much easier to manage your business with social networks.

Social Network Strengths:

Facebook: Events and contestsTwitter: Business leads, customer services, news feedsYoutube:Video streaming, industry image, entertainment valueLinkedin: Professional status, business opportunitiesFlickr: Artistic value, business opportunitiesStumbleUpon: New discoveries, viral opportunities

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