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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
The leading Mobile Ad Optimizer9000+ publishers ▪ 16BN ad requests ▪ 220+ countries
The Mobile Advertising Ecosystem
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
The Mobile Advertising Ecosystem
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Mobile Advertising Tiers
Premium inventory: sold directly by the sales force of a publisher
mostly CPM
Secondary premium inventory: sold by premium ad networks
Remnant (non premium) inventory: sold automatically through intermediaries like ad networks
CPC / CPA
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Ad Networks vs Ad Optimizer
Publisher with global inventory need several connections to ad networks to fill their inventory.
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
CTR by Operating Systems
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Mobile Significance
Source: Nick Lane, Analyst, Mobile Squared
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Mobile Significance
Source: Nick Lane, Analyst, Mobile Squared
16%
Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
www.smaato.com ▪ www.smaato.mobi
AGOF Mobile Facts 2010
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
AGOF Mobile Facts: Unique Mobile Internet User in Deutschland
Source: AGOF Mobile Facts 2010
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
AGOF Mobile Facts: Social Demographics
Source: AGOF Mobile Facts 2010
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
AGOF Mobile Facts:other Usage
Source: AGOF Mobile Facts 2010
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
AGOF Mobile Facts:Top 20 Mobile enabled Websites
Source: AGOF Mobile Facts 2010
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
AGOF Mobile Facts:Top 20 Mobile Apps
Source: AGOF Mobile Facts 2010
Smaato Inc.
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Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
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