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International Innovation in Mobile - Panel
Harald Neidhardt, CMO Smaato Inc.
Kei Shimada, CEO Infinita Inc.
Alberto Benbunan, MD Mobile Dreams Factory
Corporate Sponsors
MobileInnovation
Harald Neidhardt Smaato Inc.
I can see the future
Alan Kay: Dynabook
1972
Mobile Device Innovation
20071993 2012 ?
7 billion people
4 billion mobiles
#1 challenge: Ad Fill Rates
Ad Fill Rates
25%
99 %
Ad Networks
Ad Optimizer
#2 challenge: Global Traffic
SmaatoSOMA
Profile Data in Mobile Social Communities
Branding in Local Mobile Social Communities
Webby Award 2009 for Aka-Aki
Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Thank You !
Harald NeidhardtCMO & Co-Founder
www.smaato.com
Smaato Inc.Redwood Shores, CA
US: +1 917 385 [email protected]
HQ: Redwood Shores, CAR&D: Hamburg, Germany
Award winning technology:
