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Smaato SupportedMobile Ad FormatsNEW: Rich Media Ad Formats
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YOUR SDKsmaato.com/signup
Mobile Video Ad FormatPost-/Pre-/Mid-Roll video is a video advertising format that is automatically played before, in between or after con-tent. It does start without user interaction and it is usually not possible to be paused, skipped or ended.
Pre-Roll: Loads before App starts
Mid-Roll: Loads during App
Post-Roll: Loads after App closes
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Example of Mobile Video
1. User starts App. 2. Video ad starts automatically (Pre-Roll). 3. Landing Page.
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Tech Specifications
MP4 format with streaming-flag
Duration: 30 seconds (recommended)
Available for: iOS 3.2+ and Android 2.2+
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Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.The names of actual companies and products mentioned here may be trademarks of their respective owners.
www.smaato.com • [email protected]
Other Rich Media Ad Units
Floating BannerExpandable Banner
Rich Media Mobile Ad Unit is an interactive and/or non-interactive ad unit displayed on a mobile web page and/or mobile application.
Expandable:Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size.
Floating:Interactive or non-interactive ad unit that anchors to the screen as the user scrolls through.
Interactive:Requires user action to iniciate / activate /execute the ad unit.
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This ad unit utilizes the expansion feature. The ad unit starts out colapsed and expands after a click. Collapsed size is 300x50px (MMA) or 320x50 px (iab). Expanded size 300x250 px (MMA) or 320x480px (iab).
This ad unit utilizes fixed ad placement technology. It engagesthe user withoutdisrupting browsing.
Interactive Banner
This interstitial ad unit can be seen in mobile apps.
The user is encouraged to interact with the ad unit through playing a game.
The ad unit will then give the user the option to click out to video, or visit the advertisements landing page.
Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.The names of actual companies and products mentioned here may be trademarks of their respective owners.
www.smaato.com • [email protected]
MMA Standard Ad UnitsMMA Ad Units is an interactive and/or non-interactive ad unit displayed on a mobile web page and/or mobile application.
Standard Ad Units
XXL Banner320x53 px
New Ad Units (according to 6:1 MMA size-ratio and iab guidance)
Standard Ad: 640x107 pxFull Screen: 640x960 px
Download MMA Ad Units White Papers at: http://mmaglobal.com/policies/educationDownload MMA Ad Units White Papers at: http://www.iab.net/iab_products_and_industry_services/508676/mobile_guidance
XL Banner300x50 px
S Banner120x20 px
M Banner168x28 px
L Banner216x36 px
Mobile Full Page
300x250 px
320x480 px
Super-Phones (like Apple iPhone 4, Samsung Galaxy S & Google Nexus One). Tablet Size (like Apple iPad).
Standard Ad: 480x80 pxFull Screen: 480x800 px
Standard Ad: 480x80 pxFull Screen: 480x800 px
Standard Ads: 728x90; 120x600; 300x250Full Screen: 768x1024 px
Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.The names of actual companies and products mentioned here may be trademarks of their respective owners.
www.smaato.com • [email protected]
iPad Ad Units
iPad Banner
Dimensions: 728x90 px
Dimensions: 1024x1024 px (Safe Area 724x724)
iPad Full Page
Dimensions: 900x500 px
iPad Full PageiPad Banner
Dimensions: 120x600 px
Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.The names of actual companies and products mentioned here may be trademarks of their respective owners.
www.smaato.com • [email protected]
