Smaato Mobile Advertising Trends 2011

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Sources: http://www.morganstanley.com/institutional/techresearch/pdfs/tenquestions_web2.pdf http://www.ctiadvertising.com/2010/12/03/mobile-trends-2011/ http://www.focus.com/briefs/marketing/top-10-hot-mobile-trends-2011/ http://samples.imirus.com/Mpowered/book/vMOB10/i2/p1

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<ul><li> 1. MOBILE ADVERTISINGTRENDS 2011<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /></li></ul> <p> 2. <br />In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives.With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising.<br /><br />Harald Neidhardt, CMO &amp; Co-Founder, Smaato Inc.<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 3. 2011:<br /> Mobile Ad Spend $11.4 to $20 Billion<br />Source: Merrill Lynch report<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 4. Smartphone sales to pass computers in 2012<br />Source: Morgan Stanley<br />By 2013, mobile phones will overtake PCs as the most common Web access device worldwide<br />Source: Merrill Lynch report<br />In 2011, more than 85% of the handsets shipped globally are expected to include a browser<br />Source: Focus.com<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 5. Mobile Internet 3G Subscribers<br />USA<br />136.6 M<br />Japan<br />106.3 M<br />South Korea<br />38.8 M<br />Italy<br />34.3 M<br />UK<br />29.5 M<br />Germany<br />26.5 M<br />Spain<br />24.7 M<br />Indonesia<br />19.2 M<br />Source: Merrill Lynch report<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 6. USA<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 7. USA Mobile Advertising Market Size<br />$1.24 Billion<br />USA Mobile Advertising revenues by 2011<br />49 Million<br />Already engaged with advertising<br />12 Million<br />Clicked on an ad and purchased an item<br />USA: Worlds second largest <br />mobile advertising market<br />mobileSquared &amp; Smaato White Paper The USmA: The United States of Mobile Advertising smaato.com/whitepaper <br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 8. USA Mobile Advertising Market Size<br />$5 Billion<br />USA Mobile Advertising revenues by 2015<br />mobileSquared &amp; Smaato White Paper The USmA: The United States of Mobile Advertising smaato.com/whitepaper <br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 9. EUROPE<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 10. EUROPE Mobile Advertising Market Size<br />$212 Million<br />Europes Mobile Advertising revenues by 2011<br />$812 Million<br />Search Advertising<br />$78 Million<br />Banner Advertising<br />82 Million<br />Europes Mobile Internet Users by 2011<br />mobileSquared &amp; Smaato White Paper Europes BIG FIVE join the Mobile Advertising Billionaire$ club smaato.com/whitepaper <br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 11. EUROPE Mobile Advertising Market Size<br />$1.3 Billion<br />Europes Mobile Advertising revenues by 2015<br />mobileSquared &amp; Smaato White Paper Europes BIG FIVE join the Mobile Advertising Billionaire$ club smaato.com/whitepaper <br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 12. ASIA<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 13. ASIA Mobile Advertising Market Size<br />$1.5 Billion<br />Mobile Advertising spend in Asia<br />16 Billion<br />Mobile Page Impressions per day in Asia 2010<br />2 Billion<br />Asia Mobile Population<br />433 Million<br />Asia Mobile Internet Population<br />mobileSquared &amp; Smaato White Paper Asia Pacific: Powerhouse for Mobile Advertising smaato.com/whitepaper <br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 14. ASIA Mobile Advertising Market Compared<br />In millions<br />$1.5 Billion<br />Mobile Advertising spend in Asia<br />mobileSquared &amp; Smaato White Paper Asia Pacific: Powerhouse for Mobile Advertising smaato.com/whitepaper <br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 15. Mobile<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 16. 37%<br />25%<br />17%<br />15%<br />6%<br />Android<br />Others<br />Symbian<br />Apple<br />RIM<br />Source: Morgan Stanley, Q3, 2010<br />Mobile Operating Systems Market Share<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 17. In Billion<br />Source: Chetan Sharma Consulting 2010<br />Global Mobile App Market Value<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 18. In Billion<br />Source: Chetan Sharma Consulting 2010<br />Global Mobile App Downloads<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 19. Smaato Metrics<br />metrics.smaato.com<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 20. Source: Smaato Metrics<br />Mobile Operating Systems Click Through Rate<br />The Index consists of the average CTR of all devices and this number is set to 100.<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 21. Download the SmaatoWhite Papers at smaato.com/whitepaper<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /> 22. Smaato Inc.<br />San Francisco - Hamburg - Singapore<br />3 Lagoon Drive, Suite 170Redwood Shores, CA 94065<br />T: +1 (650) 286 11 98F: +1 (650) 240 07 08<br />Gerhofstrasse 2<br />20354 Hamburg, Germany<br />T: +49 (40) 34 80 94 90F: +49 (40) 49 21 90 55<br />25 Duxton RoadSingapore 089489<br />www.smaato.com<br />info@smaato.com<br />twitter.com/smaato<br />facebook.com/smaato<br /> 2005-2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.<br /></p>