Smaato Mobile Advertising Trends 2012

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    15-May-2015

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For your holiday reading list, Smaato gathered market data for the three strongest regions in mobile marketing: the USA, Europe and Asia. The trends show market analysis published by leading market research companies. The key findings are: - The US is the second largest market globally in terms of mobile advertising spending behind Japan. It will close the gab next year with a forecast of $2 billion! - Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending. - In Asia more than 15 billion page impressions are being generated on a daily basis in mobile. - The top 5 European countries (UK, Italy, France, Germany, Spain) will see a huge increase in mobile ad spending. - By 2017 these Big Five are estimated to reach up to 160 million mobile internet users. The Big Five will reach the $1 billion mobile ad spend approximately in 2014.

Transcript

<ul><li> 1. MOBILE ADVERTISING TRENDS 2012 www.smaato.com 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.</li></ul> <p> 2. 2012: Worldwide Mobile Ad Revenues will reach $5.78 Billion Source: mobileSQUARED / adsmobi 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 3. USA 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 4. USA Mobile Advertising Trends 2012 (US$)$2Billion 159MobileMillion Mobile156 MillionAdInternet Smartphones Revenue UsersSource: mobileSQUARED / adsmobi 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 5. EUROPE 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 6. EUROPE Mobile Advertising Trends 2012 (US$)$272 Million117MobileMillion 410 Million Mobile Ad InternetMobile Subscriptions Revenue Users Europe = Italy, France, Germany, Spain &amp; UK Source: mobileSQUARED / adsmobi 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 7. ASIA 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 8. ASIA Mobile Advertising Trends 2012 (US$) $3.5Billion 763Million122%Mobile Brands MobileAdInternet investment increase in Revenue Users mobile adsSource: mobileSQUARED / adsmobi 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 9. Regional Comparisons 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 10. Mobile Internet Users (Millions) 800,000,000 700,000,000 600,000,000 500,000,000AsiaUS 400,000,000Euro Big 5 300,000,000 200,000,000 100,000,000-20112012Source: mobileSQUARED / adsmobi 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 11. Mobile Advertising Revenues (US$) 4,000,000,000.00 3,500,000,000.00 3,000,000,000.00 Asia 2,500,000,000.00US Euro Big 5 2,000,000,000.00 1,500,000,000.00 1,000,000,000.00500,000,000.00 0.00 20112012Source: mobileSQUARED / adsmobi 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 12. Mobile OS 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 13. Mobile Operating Systems Market Share52.5% 16.9% 15% 11%Others 2.2%1.5% 0.9%Source: Gartner, Q3 2011 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 14. Smaato Metricswww.smaato.com/metrics 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 15. CTR by Operating Systems WorldwideCTR = Click Through RateSource: Smaato Metrics Q3 2011 smaato.com/metrics 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 16. CTR by Operating Systems in USACTR = Click Through RateSource: Smaato Metrics Q3 2011 smaato.com/metrics 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 17. White Papers www.smaato.com/whitepaper 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 18. Download the Smaato White Papers at www.smaato.com/whitepaper 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. 19. Smaato Inc.San Francisco - Hamburg - Singapore240 Stockton St, 10th Floor Gerhofstrasse 2 66B, Tras StreetSan Francisco, CA 94108 20354 Hamburg, GermanySingapore 079005T: +1 (650) 286 11 98 T: +49 (40) 34 80 94 90 T: +65 3157 1444F: +1 (650) 240 07 08 F: +49 (40) 49 21 90 55 F: +65 6223 1443americas@smaato.com emea@smaato.com apac@smaato.comwww.smaato.cominfo@smaato.comtwitter.com/smaato facebook.com/smaato 2005-2011 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc.</p>