Smaato Mobile Advertising Award 2009

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<ul><li><p>Smaato Mobile</p><p>Advertising</p><p>Award 2009</p></li><li><p>Were proud that our awards provide developersthe recognition they deserve for their work andhighlight some of the coolest content on the planet.Weve received entries from around the world and we are seeing really fresh ideas and greatinnovation in content and services. Its amazing to see the diversity and the brilliance of content inthe mobile world.</p><p>Ragnar Kruse, CEO &amp; Co-Founder of Smaato Inc.</p><p>www.smaato.com/award</p><p>open mobile advertising</p></li><li><p>Competition OverviewSmaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with publishers, developers and ad networks. Smaato announced the Smaato Mobile Advertising Award for the second time to search for the coolest ad-enable mobile website, application or game.</p><p>PrizesMWC Barcelona, Spain: free booth participation, flight &amp; hotel M-Days Munich, Germany: free booth Meetings with four VCs on partner level DotMobi Device Atlas Licenses for 15 finalistsMotorola and Windows Mobile handsets</p><p>The Winner was introduced to these Venture Capital PartnersFrdric Veyssire - InnovacomJrg Sievert - SAP VenturesMark Kvamme - Sequoia CapitalMatt Murphy - Kleiner Perkins Caufield &amp; ByersNiall Davis - aeris CAPITALRich Wong - AccelTim Chang - Norwest Venture PartnersTim Draper - Draper Fisher Jurvetson</p><p>Recommended DocumentsDevelopers were asked to provide a video pitch of about 1 min 30 sec. andupload it to the award section at smaato.com.</p><p>In addition they could provide up to 3 PDF pages of screenshots and supporting materials.</p><p>InfoIf you are interested in the Smaato Mobile Advertising Award 2010 as a media partner, participant or sponsor, please contact us at: award@smaato.com</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc.</p><p>Smaato Mobile Advertising Award 2009</p><p>3</p></li><li><p>Waze - iPhone</p><p>Smaato Mobile Advertising Award 2009</p><p>WINNERS</p><p>http://www.waze.com</p><p>Waze is the first free crowd-sourced navigationsoftware. A mobile navigation application that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation to improve their daily commute.</p><p>Waze also has a social element that givesdrivers the ability to actively update one other on traffic,police traps, construction, speed cams and more - andbecause its 100% user-generated, the more people who use Waze, the better (and more fun) it gets!</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 4</p><p>Aloqa - Mobile Apps &amp; Games</p><p>http://www.aloqa.com</p><p>Once you download and start Aloqa, you need to just look at your phone and it shows you constantlyrefreshed, live information about people, places and events based on your location, profile, preferences and social relationships.</p><p>When you change locations, Aloqa refreshes itselfautomatically and notifies you of the relevant set of services, points of interest, events, and friends close to your new location. Wherever you are, whenever you go.</p><p>Aloqa therefore allows users to discover friends and favorites around them without every having to search, browse, or type into their phone.</p><p>It also gives advertisers, coupons providers and anyone with location-relevant content to reach their target au-dience with the right, relevant promotion in real time.</p></li><li><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 5</p><p>Flirtomatic - Mobile Web</p><p>http://www.flirtomatic.com</p><p>Flirtomatic is a real time, high capacity, multimedia, messaging platform that currently has more than 1m registered users with more mobile than web-specific users, making it Europes leading flirting service on the mobile and web.</p><p>Users have the ability to discover members on thebasis of their preferences, interests, location and other information stored in their multimedia user profile.</p><p>appNEWS</p><p>Mobile MarketerTHE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE</p><p>Smaato Award Media Partners:</p><p>Organizing TeamSmaato Inc. Harald Neidhardt, CMO &amp; Co-Founder</p><p>Miriam Hoppe, Marketing ManagerHugo Candeias, Online Marketing &amp; Design Manger</p></li><li><p>Aloqa - iPhoneOnce you download and start Aloqa, you need to just look at your phone and it shows you constantlyrefreshed, live information about people, places andevents based on your location, profile, preferences and social relationships.</p><p>Aloqa therefore allows users to discover friends and favorites around them without every having to search, browse, or type into their phone.</p><p>Aloqa is proud to be a finalist in the SmaatoMobile Advertising Awards. This is an honor and atestament to the compelling search and discovery userexperience we provide. Thanks to Smaato for therecognition.</p><p>Sanjeev Agrawal, CEO of Aloqa(www.aloqa.com)</p><p>Special Prize:Finalists companies YOOSE and flirtomatic received a special prize for participating with a free booth at the M-Days taking place in January, 28-29, 2010 in Munich, Germany.</p><p>Smaato Mobile Advertising Award 2009</p><p>FINALISTS</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 6</p></li><li><p>buzzd - iPhonebuzzd is the ultimate city guide for any mobile phone.Discover the coolest bars, best restaurants &amp; hottest events around you with up-to-the-minute reviews &amp;photos from your friends &amp; others.</p><p>buzzd is proud to be the recipient of the smaatoadvertising award for the iPhone 2009. buzzd isexcited to percolate new business models through localadvertising today, and soon in innovative display ad units in our next iPhone update. smaato recognizes innova-tion in mobile advertising and were happy to grow theindustry together.</p><p>Michael Selvidge, buzzd PR representative(www.buzzd.com)</p><p>Flirtomatic - Mobile WebFlirtomatic is a real time, high capacity, multimedia,messaging platform that currently has more than 1m registered users with more mobile than web-specificusers, making it Europes leading flirting service on the mobile and web.</p><p>Users have the ability to discover members on thebasis of their preferences, interests, location and otherinformation stored in their multimedia user profile.</p><p>Its an honor to be picking up this award and to have been recognized by such an esteemed panel of our mobile peers from around the world. Weve beenexperimenting with a lot of different functionality in the service this year and our users have taken to most of it. But every day we learn something new about ourmembers and the aim remains the sameto give ourusers the best experience possible. </p><p>Gary Cohen, General Manager of Flirtomatic North America(www.handmademobile.com)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 7</p></li><li><p>Goal.com - Mobile WebGoal.com has the largest, online football fan base in the world with over 12.5m users. Our network of 450Editors narrow the distance between pitch and spectatorby developing an interactive relationship between the fans, the players, the teams, and the experts.</p><p>m.Goal.com is considered to be the largest mobilefootball site with 60m page views per month globally. We believe that making this mobile football site availableAfrica, an area we cannot monetize, we have givenmillions of African Fans access to the beautiful game of football.</p><p>It is highly appreciated by its users, who frequently visit Goal.com mobile to stay up to date with their team orfavorite players.</p><p>(www.goal.com)</p><p>Itsmy.com - Mobile Webitsmy.com, today the most famous mobile social brand, connects more than 2.5 million friends in mobileinternet. Every mobile phone user in the world can easily create an own, free, shareable and fully personalisable mobile profile via the mobile browser.</p><p>Thanks Jury, Smaato and all the mobile thinkers and companies which are making the mobile business such an fantastic, fast growing area to be in. 2010 will be the year of the mobile industry. We are proud to win thisoutstanding intl. award, thank you all!</p><p>Antonio Vince Staybl, CEO of itsmy.com(www.gofresh.de)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 8</p></li><li><p>Lance - Mobile WebLance! is the first mobile site specialized in sports in Brazil. There, users can find the latest news aboutdifferent modalities of sports, especially soccer.</p><p>Hands team is very honored in taking part inSmaato Advertising Award. Its certainly an importantcontribution to mobile advertising development. We feel like winners having the opportunity to show a little bit of our work to the world.</p><p>Edison Maluf, General Director for Hands(www.hands.com.br)</p><p>Little Spender - Mobile Apps &amp; GamesTake a few steps back and consider the customer and the most common european behaviour with mobiledevices - that of data snacking - 10 to 30 second userexperiences.</p><p>Ohh, wow! Hey Little Spender, youve only gone andtaken the limelight! Key the trumpets, prepare thepopcorn...and make yourself comfortable... Well,firstly, wed like to thank all the people up on stage andbehind the scenes of these awards. We can only try andimagine how much work has gone into this (Were looking at you Harald and team!) Were extremely happy that aproduct as simple as little spender has been chosen as thewinner of the Smaato Mobile Advertising Awards 2009. Little spender is a fun and playful way to track your spending through mobile micro-experiences. Behind the scenes, theres some spending magic going on, which in turn allows for contextually-relevant services to beoffered to users. Please take your seats, for the grand curtain is opening at heyLittleSpender.com very soon!</p><p>Antony Ribot, Co-Founder of Ribot(www.ribot.co.uk)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 9</p></li><li><p>Lucky - iPhoneWe have the highest mobile ad conversion ever. The NearbyNow iPhone Platform runs shopping guides for US magazines such as Seventeen, GQ, Brides, Lucky, and more.</p><p>Included is an ad platform that lets their advertisersextend into mobile.</p><p>Average click-through is 21%, and conversion topurchase (tracked to online and in-store buying) is 6%.</p><p>(www.nearbynow.com)</p><p>moTweets - Mobile Apps &amp; GamesPanoramic MoTweets is a Windows Mobilecompatible Twitter application. It is the most feature complete twitter client available for Windows Phones and includes a finger friendly interface that rivals the best twitter clients on any mobile phone (including iPhone).</p><p>It seamlessly integrates with the Smaato advertisingengine which allows us to give away this exceptional product at no charge.</p><p>(www.panoramicsoft.com)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 10</p></li><li><p>Sherpa - Mobile Apps &amp; GamesSherpa discovers information about where you are and what youre looking for. Whats beauty without brains? The app automatically learns your likes and dislikes,displaying surrounding restaurants, retailers andattractions that reflect your taste.</p><p>Use Sherpa as your all-in-one guide for location details, reviews and contact info. Sherpa is your world, organized by the way you live.</p><p>We are excited about the opportunities related tomobile advertising as we move into 2010. It should be awatershed year for hyper local experiences that bled consumer centric information and contextualadvertising. Leveraging Smaatos ad technologies and network into the area of local discovery will allow us to create experiences compelling to brands and consumers alike.</p><p>Rahul Sonnad, Founder &amp; CEO of Geodelic.(www.geodelic.com)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 11</p><p>SPB TV - Mobile Apps &amp; GamesUnlike most of other existing TV services, the use of SPB TV can almost replace a common TV service. It is designed to make watching TV on the mobile device as simple and comfortable as on TV. Just like in a TV-watching process once a user have a channel playing, he can bring up more player options by single-tapping on the screen: change the playback quality; set sound and screen brightness, exit a channel.</p><p>(www.spbsoftware.com)</p></li><li><p>Waterslide Extreme - iPhoneThe convenience of contactless functionality, featured on many of Barclaycards underpins the whole waterslide campaign and is creatively captured with the slide acting as a metaphor for how easy getting round town is with Barclaycard.</p><p>That message is summarized by the Glide with Uscampaign slogan. The iPhone game Waterslide Extreme ties-in nicely with the iconic waterslide TV campaign and topped the download charts in all Apple countriesworldwide and was downloaded more than 6 million times. </p><p>(www.fishlabs.net)</p><p>Waze - iPhoneWaze is the first free crowd-sourced navigation software. A mobile navigation application that allows drivers to build and use live maps, real-time traffic updates and turn-by-turn navigation to improve their daily commute.</p><p>Waze also has a social element that gives drivers the ability to actively update one other on traffic, police traps, construction, speed cams and more - and because its 100% user-generated, the more people who use Waze, the better (and more fun) it gets!</p><p>Receiving the Smaato Mobile Advertising Award is truly an honor. Weve worked tirelessly to mergecrowd-sourcing with real-time data to provide the first free crowd-sourced turn by turn navigation system with real-time road data. Today, thanks to our strongcommunity of drivers and participants, we have thebeginning of a truly universal mobile publishing platform rich with real time traffic information and other relevant and important route-based information and content.</p><p>Noam Bardin, CEO of Waze(www.waze.com)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 12</p></li><li><p>Yoose - Mobile WebYOOSE is an affiliation platform for mobile location based couponing. YOOSE replaces paper coupons from brick &amp; mortar retailers and delivers them directly to themobile phone of the consumer through any mobilewebsite or application. YOOSE helps retailers to generate more revenue through successful local client acquisition and greater client retention.</p><p>We are very excited to be part of the smaato MobileAdvertising Award. We would like to thank the judges and the smaato team for the recognition of our work,expressed by being chosen as a finalist for ourmobile location based couponing affiliate platform. Ourcongratulations to the winner and see you inBarcelona!</p><p>Christian Geissendoerfer, CEO of YOOSE(www.yoose.com)</p><p>Smaato Mobile Advertising Award 2009</p><p>Copyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. 13</p><p>Zensify - iPhoneZensify is the new, unique lifestreaming app for theiPhone that lets you easily update, discover and keep track of whats important to you across multiplenetworks. View all your soci...</p></li></ul>