Smaato harald neidhardt next10 berlin 20100512

  • Published on
    20-Aug-2015

  • View
    826

  • Download
    0

Transcript

  1. 1. Monetizing Mobile Apps & Web Sites Trends & Formats HARALD NEIDHARDT CMO & CO-FOUNDERSMAATO INC.
  2. 2. ITS A SONG ITS BIG ITS GLOBAL ITS OPEN
  3. 3. vs.An App is a Song
  4. 4. APPs = APPLE Contagious Magazine Interview: App is not short for Application - its short for Apple (Will.I.am, Lead singer Black eyed PeasWill.I.am
  5. 5. MARKET SHARE MONEY SHAREAPPLE iPhone
  6. 6. MOBILEFIRST
  7. 7. MOBILEPC TV
  8. 8. TVPRINT ONLINE
  9. 9. MOBILE TV ? PRINTONLINE
  10. 10. MOBILE FIRSTThe Mobile economy will be bigger than all other media,and will touch more industries with concepts of M2M or the Outernet.
  11. 11. MOBILE AUTO/TRAVEL ADVERTISINGSHOPPINGM MEDIA FASHION LIFESTYLEMUSIC
  12. 12. MOBILE AUTO/TRAVEL ADVERTISINGSHOPPINGM MEDIA FASHION LIFESTYLEMUSIC
  13. 13. MOBILE TRENDS
  14. 14. Advertising
  15. 15. Advertising
  16. 16. Advertising
  17. 17. Advertising 840.000 VW Polo Apps
  18. 18. Advertising 14 MILLION APPS
  19. 19. Advertising
  20. 20. MOBILESIZE
  21. 21. 5 Billion MOBILE SUBSCRIBERS
  22. 22. 1 BillionPEOPLE EARN $1000+ PER MONTH 5 Billion MOBILE SUBSCRIBERS Tomi Ahonen
  23. 23. MOBILE ADVERTISING SPENDINGS GERMANY885$30MMOBILE CAMPAIGNSNET SPENDINGS550 MPAGE IMPRESSIONS (EMS)Source: Smaato / BVDW estimates 2009
  24. 24. MOBILE ADVERTISING SPENDINGS USAGERMANY TURKEY JAPAN$1Billion $280 Million$30M $125M www.smaato.com/whitepaper: Asia The Mobile Advertising Powerhouse
  25. 25. $1.5 BILLION MOBILE AD SPEND IN 2010 CHINAASIA= JAPAN POWER HOUSE www.smaato.com/whitepaper
  26. 26. MONETIZEMOBILE
  27. 27. MOBILE Fragmentation Live with it! Rich Wong, Accel
  28. 28. EUROPE25% Monetization !metrics.smaato.com/
  29. 29. EUROPE Monetization ! metrics.smaato.com/
  30. 30. ITS A SONG ITS BIG ITS GLOBAL ITS OPEN